Novomatic AG sister sites: all 13 casinos & betting sites
As of : Novomatic AG (private, founder-controlled through the holding companies Novo Invest GmbH and Novum Swiss AG; Austria) owns 13 casino and betting brands (25 websites) in our data. The best known are Admiralbet DE, Admiral.ch and Novoline DE. Its sites are licensed by GGL, ADM, ESBK, Games of Chance Administration and 2 other regulators. 3 fines and regulator actions on record.
Austrian gaming-machine maker and casino operator from Gumpoldskirchen. It is not listed: its founder controls it through the holding companies Novo Invest GmbH and Novum Swiss AG (a 2026 reorganisation raised Novum Swiss AG's stake). Its online brands include Admiral and AdmiralBet sites in several European countries, run through local companies and its Greentube unit.
| Ownership | private (founder-controlled through the holding companies Novo Invest GmbH and Novum Swiss AG) |
|---|---|
| Headquarters | Austria |
| Casino and betting brands | 13 casino and betting brands · 25 websites in total |
| Operating companies | 19 |
| Fines and regulator actions | 3 |
| Last checked | 16 Oct 2026 |
Novomatic AG in short
Novomatic AG, an Austrian gaming company, owns 13 casino and betting brands with 25 websites in our data, mainly Admiral and AdmiralBet sites, Novoline, Stargames and Löwen Play. It is private: its founder controls it through the holding companies Novo Invest GmbH and Novum Swiss AG. Its sites hold German, Italian, Swiss and other national licences.
Who controls Novomatic
Novomatic AG has its head office in Gumpoldskirchen, Austria, and was founded in 1980. It is not listed. Its founder controls it through Novo Invest GmbH and Novum Swiss AG; a 2026 reorganisation raised the stake of Novum Swiss AG. Novomatic makes gaming machines and runs casinos. Its online brands run through local companies and its Greentube unit.
Main brands and how the sister sites relate
Greentube Betting Malta Limited runs the German AdmiralBet sites, Greentube Malta Limited runs Stargames, and Löwen Play digital GmbH runs Löwen Play and Playland. Casinò Admiral Mendrisio runs Admiral.ch in Switzerland. In Italy, HBG On Line Gaming S.r.l. runs Quigioco, and in Czechia Greentube CZ a.s. runs Kingsbet. Fenikss in Latvia belongs to the Alfor sub-group. All are own brands; we list no white-label sites.
Licences and what self-exclusion covers
OASIS covers the 7 Novomatic brands licensed in Germany and RUA the 3 brands licensed in Italy. Admiral.ch in Switzerland, AdmiralBet Montenegro, Kingsbet and Fenikss hold none of these licences in our data, so a German exclusion does not reach them. See the self-exclusion list on this page and our guide on how self-exclusion works across sister sites.
Fines on record
Our data lists 3 fines and regulator actions for Novomatic companies. In January 2025 Greentube Alderney Limited (Admiral Casino) agreed a GBP 1 million regulatory settlement with the UK Gambling Commission, its second, with the money paid to socially responsible causes. Spain's DGOJ fined Beatya Online EUR 180,000 in March 2025 for not meeting technical requirements and EUR 18,000 in October 2025 for player-protection breaches.
Group structure
How Novomatic AG is built in our data: sub-groups, the licensed companies and their brands. Every brand is in the table below.
- Novomatic AG
- Alfor (Fenikss)
- SIA "ALFOR" Latvia · IAUI
- Gryphon Invest AG
- MNA Gaming d.o.o. Podgorica Montenegro · Games of Chance Administration
- Löwen Play digital GmbH Germany · GGL
- Greentube Malta Limited Malta · GGL
- Casinò Admiral Mendrisio Switzerland · ESBK
- Greentube Betting Malta Limited Malta · GGL
- Greentube CZ a.s. Czechia · Ministry of Finance
- HBG On Line Gaming S.r.l. Italy · ADM
- NOVOLINE.DE GmbH (vormals BluBet Operations Limited) Germany · GGL
- Company not identified
- Alfor (Fenikss)
Ownership history
Who has owned Novomatic AG over time, oldest first. Each period links its source.
- 1980–today private founder-controlled holding companies (Novo Invest GmbH and Novum Swiss AG)Founded in Gumpoldskirchen in 1980 and never listed; held via founder's holding companies. source
History checked 26 October 2026.
All Novomatic AG sister sites
One row per brand: a brand with several country websites is one row. Own brands first (most websites first), then white-label sites run for partner brands, then closed brands.
Löwen Play digital GmbH Germany · 3 brands
Licences: GGL
| Brand | Website | Product | Markets | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|
 Loewen Play DE |
loewen-play.de | Casino | Germany | GGL | own brand | active | — |
| Loewen Player DE | loewen-player.de | Casino | Germany | GGL | own brand | active | — |
| Playland DE | playland.de | Casino | Germany | GGL | own brand | active | — |
Greentube Malta Limited Malta · 2 brands
| Brand | Website | Product | Markets | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|
 Stargames DE |
stargames.de | Casino | Germany | GGL, ADM | own brand | active | — |
| Starvegas (IT) | starvegas.it | Casino, Sports betting | Italy | GGL, ADM | own brand | active | — |
Brands of other group companies · 8 brands
| Brand | Website | Product | Markets | Licensed company | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|---|
 Admiralbet DE |
admiralbet.de +6 more | Sports betting, Casino | Poland, Serbia, Bulgaria, Germany +2 | Greentube Betting Malta Limited (Malta) | GGL | own brand | active | Same owner as Admiral.ch |
 Admiral.ch |
admiral.ch +5 more | Casino, Sports betting | Czechia, Lithuania, Slovakia, Switzerland +2 | Casinò Admiral Mendrisio (Switzerland) | ESBK | own brand | active | Same owner as Admiralbet DE |
| Novoline DE | novoline.de +1 more | Casino | Germany | NOVOLINE.DE GmbH (vormals BluBet Operations Limited) (Germany) | GGL | own brand | active | Same owner as Admiralbet DE |
 AdmiralBet Montenegro |
admiralbet.me | Casino, Sports betting | ME | MNA Gaming d.o.o. Podgorica (Montenegro) | Games of Chance Administration | own brand | active | Same owner as Admiralbet DE |
 Fenikss |
fenikss.lv | Casino, Sports betting | Latvia | SIA "ALFOR" (Latvia) | IAUI A-47; TI-06 | own brand | active | Same owner as Admiralbet DE |
 Kingsbet |
kingsbet.cz | Sports betting, Casino | Czechia | Greentube CZ a.s. (Czechia) | Ministry of Finance | own brand | active | — |
| Lotaria Kombëtare | lotaria.al | Lottery | AL | Not identified | — | own brand | active | — |
| quigioco.it | Casino, Sports betting | Italy | HBG On Line Gaming S.r.l. (Italy) | ADM 16015 | own brand | active | — |
Self-exclusion across Novomatic AG sister sites
- OASIS covers 7 Novomatic AG brands licensed in Germany (GGL licence).
- RUA covers 3 Novomatic AG brands licensed in Italy (ADM licence).
- 5 active brands hold none of these licences: an exclusion at one site may not cover them.
A national scheme covers every site licensed in that country, whoever owns it. Closing your account at one site is not a self-exclusion from its sister sites.
Does self-exclusion cover sister sites? The national schemes, country by country →
Other companies in the group
| Company | Where | Licences |
|---|---|---|
| Paradise Casino Admiral, a.s. | Czechia | Czechia — Ministry of Finance |
| UAB VSGA | Lithuania | Lithuania — LPT remote gaming permit 2022-DIE-310 |
| NOVOBET Sp. z o.o. | Poland | Poland — Ministry of Finance |
| CBG, spol. s r. o. | Slovakia | Slovakia — ÚRHH 000338/2024 |
| ZBET.RS D.O.O. Kragujevac | Serbia | Serbia — Games of Chance Administration online approval (no. not shown on register) |
| Admiralbet Online EOOD | Bulgaria | Bulgaria — NRA (NRA online licence (no. not shown on whitelist)) |
| Beatya Online, S.A. | Spain | Spain — DGOJ (DGOJ general and singular licences (register lists licence types, no numbers)) |
| Admiral Bet S.r.l. | Italy | Italy — ADM 16048 |
| Greentube Alderney Limited | UKGC 039050-R-319315-020 (account 39050) | |
| ADMIRAL .HR d.o.o. | Croatia (Zagreb) | Croatia — Ministry of Finance |
Fines and regulator actions
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Regulator / court | Amount | Reason |
|---|---|---|---|
| 2025-10-28 | Spain — DGOJ | EUR 18,000 | Breached responsible-gambling and player-protection obligations. Nominal fine €30.000; reduced to €18.000 after the firm admitted liability and paid early. Case ES/2025/082; DGOJ lists it under 2026. source |
| 2025-03-14 | Spain — DGOJ | EUR 180,000 | Did not meet the technical requirements set by the gambling regulations. Nominal fine €300.000; reduced to €180.000 after the firm admitted liability and paid early. Case ES/2025/014; DGOJ lists it under 2025. source |
| 2025-01-09 | UK Gambling Commission | GBP 1,000,000 | Second regulatory settlement for compliance failures; money paid to socially responsible causes. source |
Are they the same company?
- Are Admiral.ch and Admiralbet DE owned by the same company? Yes, both are owned by Novomatic AG.
- Are Admiralbet DE and Novoline DE owned by the same company? Yes, both are owned by Novomatic AG.
- Are Admiralbet DE and AdmiralBet Montenegro owned by the same company? Yes, both are owned by Novomatic AG.
- Are Admiralbet DE and Fenikss owned by the same company? Yes, both are owned by Novomatic AG.
- Are Admiral.ch and Novoline DE owned by the same company? Yes, both are owned by Novomatic AG.
- Are Admiral.ch and AdmiralBet Montenegro owned by the same company? Yes, both are owned by Novomatic AG.
- Are Admiral.ch and Fenikss owned by the same company? Yes, both are owned by Novomatic AG.
Questions and answers
Who owns Novomatic AG?
Novomatic AG is a private company. Its founder controls it through the holding companies Novo Invest GmbH and Novum Swiss AG.
Who owns the Admiral casino sites?
Most Admiral and AdmiralBet sites in our data belong to Novomatic AG, through local companies such as Greentube Betting Malta Limited in Germany and Casinò Admiral Mendrisio in Switzerland.
Does Novomatic own Greentube?
Yes. Greentube is Novomatic's online unit. Greentube companies hold licences in Germany, Italy, Czechia and the UK in our data.
What are the sister sites of Novomatic AG?
The sister sites of Novomatic AG are the 13 casino and betting brands it owns: Admiralbet DE, Admiral.ch, Novoline DE, AdmiralBet Montenegro, Fenikss, Kingsbet, Loewen Play DE, Loewen Player DE and 5 more. The full list is on this page.
How many casinos does Novomatic AG own?
Novomatic AG owns 13 casino and betting brands (25 websites) in our data. A brand with several country websites counts once.
Is Admiral.ch the same company as Admiralbet DE?
Yes, both are owned by Novomatic AG. See the full comparison.
Does self-exclusion at one Novomatic AG site cover the others?
Only through a national scheme. OASIS covers 7 Novomatic AG brands licensed in Germany (GGL licence). RUA covers 3 Novomatic AG brands licensed in Italy (ADM licence). 5 active brands hold none of these licences: an exclusion at one site may not cover them.
Has Novomatic AG been fined?
Yes. 3 fines and regulator actions on record. The largest: GBP 1,000,000 from UK Gambling Commission (2025-01-09).
