Who owns 10bet?
As of : 10bet is a sportsbook and casino brand founded in 2003 and run by Blue Star Planet Limited, a company in Malta. That company holds two Swedish licences, UK Gambling Commission account 43173 and an Irish betting licence. The ultimate owner of 10bet is not published. Sweden fined Blue Star Planet Limited SEK 120,000 in September 2025.
| Ultimate owner | 10bet (private (owner not disclosed)) |
|---|---|
| Operating company | Blue Star Planet Limited, Malta |
| Licences | Sweden — Spelinspektionen (×2) UKGC 043173-R-322899-024 (account 43173) Ireland — GRAI (GRAI-0917-RB-26-0001) |
| Products | Casino, Sports betting |
| Website | 10bet.se |
| Also runs as | 10bet.co.uk |
| Sister casinos | 0 |
| Fines and actions | 10bet’s own company: 1 · whole 10bet group: 1 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- 1 fine or regulator action against the owner since 2025, about €11,000 in total (converted to euros).
- Licensed in 3 countries: SE, GB, IE.
Who is behind it
10bet is a stand-alone brand rather than part of a known group. Every licence in our data sits with one company, Blue Star Planet Limited in Malta, and the Swedish register lists 10bet.se under that name. The firm or people who control Blue Star Planet are not disclosed in any source we found. Notably, the Swedish fine below was for reporting a change in the persons in control too late, which shows that control of the company has changed at least once.
Licence and what it means for you
In Sweden, Blue Star Planet Limited holds two Spelinspektionen licences: betting (register 715772339) and online gaming (register 715772923). Both run from 1 January 2023 to 31 December 2027, so Spelpaus applies to Swedish players.
In the UK it holds remote operating licence 043173-R-322899-024 for casino and betting. In Ireland it holds B2C remote betting licence GRAI-0917-RB-26-0001, valid from 6 July 2026 to 5 July 2029. Players in these three countries get the rules and complaint routes of those regulators.
Our data shows no Finnish licence. In Finland, Veikkaus keeps the exclusive right to online casino games and betting until the new Gambling Act takes effect.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Sweden — Spelinspektionen | Kommersiellt online (betting) | 2023-01-01 – 2027-12-31 | register |
| Sweden — Spelinspektionen | Kommersiellt online (online gaming) | 2023-01-01 – 2027-12-31 | register |
| UKGC 043173-R-322899-024 (account 43173) | remote operating licence (Casino, General Betting Standard) | active | register |
| Ireland — GRAI GRAI-0917-RB-26-0001 | B2C Remote Betting | 2026-07-06 – 2029-07-05 | register |
What each licence means, and self-exclusion
- What a Spelinspektionen licence means · self-exclusion: Spelpaus
- What a UKGC licence means · self-exclusion: GamStop
Sister sites
Our data lists no sister brands. 10bet does have a separate UK site, 10bet.co.uk, run by the same company under the same UK licence.
Fines and regulator actions
The one action in our data names Blue Star Planet Limited, the licensed company itself. On 24 September 2025 Spelinspektionen gave it a remark and a SEK 120,000 fine for reporting a change in its persons in control too late.
All 1 fines and regulator actions, with sources
All 1 concern 10bet’s own company.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-09-24 | Blue Star Planet Limited | Spelinspektionen (Sweden) | SEK 120,000 | Remark and fine for late notice of a change in persons in control. source |
About 10bet
Sportsbook brand operated by Blue Star Planet Limited, which holds Swedish and UK licences; the ultimate owner is not published.
Headquarters: Malta · Founded: 2003 · Ownership: private (owner not disclosed)
How we know, and what we could not confirm
How we know: Listed under Blue Star Planet Limited in the Spelinspektionen licence register (URL 10bet.se).
- The ultimate owner (the people or company at the top) is not published.
- We have no company registration number for Blue Star Planet Limited.
10bet sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns 10bet?
Blue Star Planet Limited in Malta runs it. The ultimate owner is not published.
Is 10bet licensed in Sweden and the UK?
Yes. Blue Star Planet Limited holds two Swedish licences until the end of 2027 and UK account 43173.
Has 10bet been fined?
Yes. Sweden fined its company SEK 120,000 in September 2025 for late notice of a change in control.
Does 10bet have an Irish licence?
Yes. Licence GRAI-0917-RB-26-0001 for remote betting runs until July 2029.
Is 10bet legit?
10bet is run by Blue Star Planet Limited, which holds 3 licences, including from Spelinspektionen (Sweden) and UKGC. Check the licence in the Spelinspektionen licence register. Fines and regulator actions against 10bet’s own company: 1. Sister sites with the same owner: 0. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
Sources
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://en.wikipedia.org/wiki/10bet
- https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/43173
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-domain-names.csv
- https://www.grai.ie/register/licence-register
- https://www.grai.ie/register/download
Last checked 14 Oct 2026. Review text checked against our data on 22 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
