Who owns the online casinos? The groups behind 2,674 brands (2026)

By Mikk Maal, Editor · Published 23 October 2026 · Last updated 26 October 2026

Our data traces 2,674 online casino and betting brands to 894 top owner groups, and the 20 largest groups own 21% of all brands. The largest owners by number of brands are Broadway Gaming Group (81), SkillOnNet (68) and Dama N.V. / Novatrix SRL network (44), while 578 groups own one brand only.

Key facts

• 2,674 brands in our data; 894 top owner groups own 2,264 of them as their own brands.
• The largest owner by number of brands is Broadway Gaming Group, with 81 brands.
• The 5 largest groups own 10% of all brands, the 10 largest 15% and the 20 largest 21%.
• 578 of 894 groups (65%) own one brand only.
• 50 listed groups own 279 brands (10% of all brands).
• 479 brands (18%) hold only offshore licences, and for 138 brands we could not identify the owner.

The 20 largest casino owner groups

Broadway Gaming Group owns the most brands in our data (81), then SkillOnNet (68). The number is the same as on each owner page. A brand on several country domains counts once. White-label sites that a group runs for other brands are counted apart. "Fines" counts fines and other regulator actions on record.

All owner groups →

The largest owners in each market

A brand counts for a regulator when one of its sites holds that regulator's licence. One brand can hold several licences. Here a group's count includes the white-label sites that it runs for other brands, as on the regulator page. The share is the part of that regulator's brands that the top 3 groups hold.

All regulators we track →

How concentrated is casino ownership?

The 5 largest groups own 261 of the 2,674 brands (10%). The 10 largest own 15%, and the 20 largest own 21%. At the other end, 578 of the 894 top owner groups (65%) own one brand only.

Share of all 2,674 brands in our data, white-label sites and brands without a known owner included in the total.

White-label platforms

A white-label site carries one company's brand, but another company runs it and holds the licence. In our data, 15 platform companies run 255 white-label sites for other brands. The platform company handles the money and the support. Read white-label casinos explained.

Listed, state-owned and private owners

50 top owner groups are listed on a stock exchange. They own 279 brands (10%). Listed groups publish annual reports and name their large shareholders. 33 groups are state-owned. The other 811 groups are private, or their owners are not published.

Listed owner groups

• Entain plc (LSE: ENT): 34 brands
• Flutter Entertainment plc (NYSE: FLUT): 23 brands
• evoke plc (LSE: EVOK): 22 brands
• Super Group (SGHC) (NYSE: SGHC): 19 brands
• Betsson AB (Nasdaq Stockholm: BETS B): 18 brands
• FDJ United (Euronext Paris: FDJU): 17 brands
• Guoco Group Limited (HKEX: 53): 16 brands
• Bally's Corporation (NYSE: BALY): 11 brands
• MGM Resorts International (NYSE: MGM): 11 brands
• Cirsa (Mercado Continuo: CIRSA): 9 brands
• Banijay Group N.V. (Euronext Amsterdam: BNJ): 7 brands
• Allwyn AG (Athens Stock Exchange: ALWN): 6 brands
• DoubleUGames Co., Ltd. (Korea Exchange: 192080): 6 brands
• Angler Gaming plc (Spotlight Stock Market: ANGL): 5 brands
• Caesars Entertainment (Nasdaq: CZR): 5 brands

The 15 listed groups with the most brands, of 50. The CSV has all of them.

Brands with only offshore licences

We call a licence offshore when the regulator licenses sites for players in other countries and is not a national regulator of the players' market: Curaçao, Anjouan, Kahnawake and Tobique. 479 brands (18%) hold only such licences in our data (Curaçao: 81, Anjouan: 337, Kahnawake: 61, Tobique: 43; one brand can hold two). Another 190 brands show no licence in our data. A brand with any national licence (for example UKGC or MGA) is not in this count.

What a casino licence means → · Curaçao · Anjouan · Kahnawake

Brands without a known owner

For 138 brands (5%) we could not identify the owner group. For 125 of them we know the licensed company from a register or the site's terms, but not the group or the people behind it. The most common licences among these brands are Kenya (30), Peru MINCETUR (30) and Uganda (18). 9 hold only offshore licences, 14 show no licence at all, and 5 are sweepstakes casinos.

Why is the owner not known? A licence register names the licensed company. It does not always name the group or the people behind it. In addition, 571 private top owner groups do not publish their owners. Their brands are in the counts above, under the group name.

Frequently asked questions

Who owns the most online casinos?

In our data, Broadway Gaming Group owns the most brands: 81. Next are SkillOnNet (68) and Dama N.V. / Novatrix SRL network (44). A brand on several country domains counts once. The 20 largest owner groups.

Which company owns the most UK casinos?

Jumpman Gaming runs the most UKGC-licensed brands in our data: 126 of 697, and 107 of them are white-label sites for other brand owners. Next are ProgressPlay (103) and Broadway Gaming Group (94). By brands it owns itself, Broadway Gaming Group leads with 81. All UKGC-licensed brands by owner.

Are many casinos owned by the same company?

Yes. The 20 largest groups own 21% of the 2,674 brands in our data. Many sites with different names share one owner. But 578 groups own one brand only. How concentrated the market is.

What is a white-label casino?

A white-label casino is a site that one company runs for another company's brand. The platform company holds the licence and handles payments and support. In our data, 15 platform companies run 255 white-label sites; the largest is Jumpman Gaming with 106. White-label casinos explained.

How many casino owners are listed on a stock exchange?

50 top owner groups in our data are listed on a stock exchange. Together they own 279 brands, 10% of all brands. State-owned groups own 57, and private groups own 1,928. Listed, state and private owners.

Why do some casinos hide their owner?

For 138 brands in our data we could not identify the owner group. For 125 of them we know the licensed company, but a licence register names only that company, not the group or the people behind it. 571 private groups do not publish their shareholders. Brands without a known owner.

Do the biggest casino owners have fines?

Of the 20 largest groups, 14 have at least one fine or regulator action on record in our data. Each owner page lists them with sources. All fines and regulator actions.

How we count

• A brand is one brand family: the same brand on several country domains (betfair.com and betfair.it) counts once. Closed brands count too. Review sites are not brands. Our data has 3,323 websites for the 2,674 brands.
• A top owner group is the highest company in the owner chain that is not an investment fund. A fund owns unrelated companies, so we count the operating group under it. Our data has 933 owner groups (parent and sub-groups counted separately); 894 of them are top owner groups (the highest operating company in each owner chain, never an investment fund). The owners list shows all 933 owner groups, because it also lists sub-groups and white-label platforms on their own rows.
• Own brands and white-label sites: a group's brands are the brands it owns. Sites that it runs for another brand owner are white-label sites and count apart.
• Type: from the ownership text of each group. Listed = shares on a stock exchange (ticker from our data). State = owned by a state, a government or a tribal government. Private = every other group, also groups whose owners are not published.
• Markets: the regulator counts are the same as on each regulator page: a brand counts once per regulator, under its top owner group.
• Sources: licence registers, company filings and the sites' own terms. Each owner page shows the source and a confidence level for each link. It is not every casino in the world. Every "largest" on this page means the largest in our data.

More ownership data

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