Who owns American Luck?

As of 15 Oct 2026: American Luck is owned by Blazesoft Ltd., private. The site runs under SGSE LLC, US-DE. The same owner has 4 other casinos. Press reports this link; we have not confirmed it in a register yet.

Ultimate owner	Blazesoft Ltd. (private)
Operating company	SGSE LLC, US-DE
Products	Sweepstakes, Casino
Website	americanluck.com
Sister casinos	4
Fines and actions	American Luck’s own company: 1 · whole Blazesoft Ltd. group: 2
Owner proof	reported
Last checked	15 Oct 2026

This is a sweepstakes casino. Who owns the sweepstakes casinos →

In numbers

Blazesoft Ltd. owns 5 casino and betting brands in our data.
2 fines and regulator actions against the owner since 2025.

About Blazesoft Ltd.

Ontario-based sweepstakes operator whose first brand was Fortune Coins; also runs Zula Casino, Sportzino and crypto-focused Yay Casino. All four were on New York's 2025 C&D list.

Headquarters: CA · Ownership: private

How we know, and what we could not confirm

How we know: Site footer names SGSE LLC (Wilmington, Delaware) as operator. The Illinois Gaming Board sent its February 2026 letter to the brand and copied Blazesoft's email address, the same as for Fortune Coins, Zula, Sportzino and Yay. Trade coverage also lists it as a Blazesoft brand launched in 2025.

The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
We have no licence record for this site.
We have no company registration number for SGSE LLC.

4 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at American Luck cover its sister sites? · How national self-exclusion schemes work

Blazesoft Ltd. sister sites, fines and sources →

Fines and regulator actions

1 of these 2 concerns American Luck’s own company; the others concern other companies of the Blazesoft Ltd. group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

Date	Company	Regulator / court	Amount	Reason
2026-02-04	Fortune Coins, Zula Casino, Sportzino, Yay Casino, American Luck	Illinois Gaming Board	—	Cease-and-desist letters for 5 of its sweepstakes brands. The Board said it believes the sites run illegal online casinos in Illinois (720 ILCS 5/28-1(a)(12)) and must block Illinois users or stop offering prizes of value. Part of a batch of more than 60 letters sent with the Illinois Attorney General. source
2025-06-06	Fortune Coins, Zula, Sportzino, Yay Casino	New York Attorney General	—	Named in 26-site C&D action. source

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns American Luck?

Blazesoft Ltd. Press reports this link; we have not confirmed it in a register yet.

Is American Luck licensed?

We have no licence record for it.

Has the owner of American Luck been fined?

2 records on file. The latest: Illinois Gaming Board, 2026-02-04.

Is American Luck legit?

We have no licence record for American Luck. Its owner is Blazesoft Ltd., a private company. Fines and regulator actions against American Luck’s own company: 1; against the whole Blazesoft Ltd. group: 2. Sister sites with the same owner: 4. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.

What are American Luck’s sister sites?

American Luck has 4 sister casinos with the same owner, Blazesoft Ltd.: Fortune Coins, Zula Casino, Sportzino, Yay Casino. Full list: all Blazesoft Ltd. sister sites.

Sources

Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.

How casino ownership works: the data