Who owns Betflag (IT)?
As of : Betflag (IT) is owned by Lottomatica Group, listed (Euronext Milan: LTMC). The site runs under Betflag S.p.a., Italy, with a licence from ADM (Italy, 16008). The same owner has 4 other casinos.
| Ultimate owner | Lottomatica Group (listed (Euronext Milan: LTMC); widely held since Apollo funds sold their last 21.3% in June 2025) |
|---|---|
| Operating company | Betflag S.p.a., Italy · reg. P.IVA 01779160769 |
| Licences | Italy — ADM 16008 |
| Products | Sports betting, Casino |
| Website | betflag.it |
| Sister casinos | 4 |
| Fines and actions | 0 |
| Owner proof | verified |
| Last checked | 15 Oct 2026 |
In numbers
- Lottomatica Group owns 5 casino and betting brands in our data.
- Lottomatica Group has owned Betflag (IT) since 2022 (price: €310m plus earn-out up to €50m (reported)).
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Italy — ADM 16008 | — | active | register |
What these licences mean for you
- What an ADM licence means · self-exclusion: RUA
About Lottomatica Group
Italy's largest gaming operator by online share. It holds five of Italy's 52 online concessions (2025 tender): Goldbet.it and Lottomatica.it through GBO Italy, Planetwin365.it through PWO (ex-SKS365, bought 2024), Betflag.it (bought 2022) and Totosì.it, plus a large retail network. Apollo funds built it from Gamenet and IGT's Italian consumer business, floated it in 2023 and fully exited in 2025. In September 2026 it agreed an all-share merger in which it will absorb Spain's Cirsa; completion is expected in Q2 2027, subject to shareholder, antitrust and gaming approvals.
Headquarters: Italy · Founded: 1990 · Ownership: listed (Euronext Milan: LTMC); widely held since Apollo funds sold their last 21.3% in June 2025
How we know, and what we could not confirm
How we know: ADM concession 16008. Owned by Lottomatica since 22 Nov 2022 (bought through GBO S.p.A.); Lottomatica's 2025 annual report lists Betflag.it as one of its sites. Earlier records showed it as independent.
4 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Planetwin365 (IT)planetwin365.it- Goldbet (IT)goldbet.it
Lottomatica (IT)lottomatica.itTotosi (IT)totosi.it
Does self-exclusion at Betflag (IT) cover its sister sites? · How national self-exclusion schemes work
Lottomatica Group sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Betflag (IT)?
Lottomatica Group.
Is Betflag (IT) licensed?
Yes. Its operator Betflag S.p.a. holds a licence from ADM (Italy, 16008).
Has the owner of Betflag (IT) been fined?
We have no fines and regulator actions on record.
Is Betflag (IT) legit?
Betflag (IT) is run by Betflag S.p.a., which holds a licence from ADM (Italy, 16008). Check the licence in the ADM licence register. Its owner is Lottomatica Group, a listed company. Fines and regulator actions against Betflag (IT)’s own company: 0. Sister sites with the same owner: 4. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Betflag (IT)’s sister sites?
Betflag (IT) has 4 sister casinos with the same owner, Lottomatica Group: Planetwin365 (IT), Goldbet (IT), Lottomatica (IT), Totosi (IT). Full list: all Lottomatica Group sister sites.
Sources
- https://lottomaticagroup.com/Lottomaticagroup.com/media/library_documents/Investors/LOTTOMATICA-S-P-A-IL-GRUPPO-LOTTOMATICA-HA-COMPLETATO-L-ACQUISIZIONE-DEL-100-DEL-CAPITALE-SOCIALE-DI-BETFLAG-S-P-A.pdf
- https://www.agcm.it/dotcmsCustom/getDominoAttach?urlStr=192.168.14.10%3A8080%2F41256297003874BD%2F0%2F7CC8CA0CC8DA0F46C1258925004D308A%2F%24File%2Fp30405.pdf
- https://lottomaticagroup.com/Lottomaticagroup.com/media/library_documents/Bilancio-2026_en_digitale.pdf
- https://www.adm.gov.it/portale/monopoli/giochi/gioco_distanza/gioco_dist_concessionari
- https://bebeez.it/private-equity/lottomatica-apollo-global-si-compra-i-casino-online-betflag-per-310-mln-euro-piu-un-earn-out-sino-a-50-mln
- https://www.ufficiocamerale.it/7258/betflag-spa
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
