Who owns Casino Days?
As of : Casino Days is a brand of Rhino Entertainment Group, a private casino group founded in 2019. Its Estonian-licensed site runs under Play Well Media Limited, EMTA licence HKL000395, valid until January 2028. In summer 2026 Betsson completed the purchase of Rhino's Canadian business, which includes Casino Days in Ontario and Alberta, for about EUR 64.5m.
| Ultimate owner | Rhino Entertainment Group (private (owners not published); sold its Canadian B2C business to Betsson in 2026, and its other B2C business was reported sold to Alta Group) |
|---|---|
| Operating company | Play Well Media Limited · seat: Malta/Cyprus, not confirmed on the register · reg. 65705366 |
| Licences | Estonia — EMTA HKL000395 Estonia — EMTA HKT000068 |
| Products | Casino |
| Platform | Pragmatic Solutions reported |
| Website | casinodays.com |
| Sister casinos | 4 |
| Fines and actions | 0 |
| Owner proof | verified |
| Last checked | 15 Oct 2026 |
In numbers
- Play Well Media Limited also runs 2 other gambling brands under the same company and licence.
- Rhino Entertainment Group owns 5 casino and betting brands in our data.
Who is behind it
Rhino Entertainment Group does not publish its owners. Its casinos are Casino Days, Lucky Spins and Buusti Kasino, plus smaller Kahnawake-licensed sites. In 2026 the group split up its consumer business. Betsson, the Swedish listed gambling group, bought the Canadian-licensed part and some technology. Trade press reported that the rest went to Alta Group, which had not confirmed it. Our data still shows Rhino as the owner of the non-Canadian Casino Days site until a new owner is confirmed.
Licence and what it means for you
Play Well Media Limited holds Estonian organising licence HKL000395, valid until 10 January 2028, and permit HKT000068. Our data lists the company as based in Malta or Cyprus, which we have not verified. Estonia's tax and customs board, EMTA, supervises the licence, so players in Estonia can complain to EMTA and use its self-exclusion register.
Canadian players use separate regulated sites. In Ontario, Casino Days is listed by iGaming Ontario, and in Alberta by the provincial regulator. Elsewhere in Canada, Rhino brands have used Kahnawake permits. Each market has its own rules, so check which site you are on.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Estonia — EMTA HKL000395 | — | – 2028-01-10 | register |
| Estonia — EMTA HKT000068 | — | active | register |
What each licence means, and self-exclusion
- Estonia — EMTA: Estonian rules apply to players in Estonia. What a casino licence means
Sister sites
Our data lists 4 sister brands: Lucky Spins, Buusti Kasino, Bigboost and Regalrush. The last two hold Kahnawake permits, and their link to Rhino is reported. After the Betsson deal, some of these sites may have a different owner in Canada than in Europe.
4 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Buusti Kasinobuustikasino.com
Lucky Spinsluckyspins.com
Bigboost (KGC)bigboost.com
Regalrush (KGC)regalrush.com
Does self-exclusion at Casino Days cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
We found no fines or regulator actions for Casino Days, Play Well Media Limited or Rhino Entertainment Group. This means only that none are in our data.
About Rhino Entertainment Group
Malta casino group behind Casino Days, Lucky Spins and Buusti Kasino. Betsson completed the purchase of Rhino's Canadian-licensed B2C business (Casino Days in Ontario and Alberta, plus Kahnawake-licensed brands) and some technology for about EUR 64.5m in summer 2026. Trade press reported that the rest of its B2C business went to Alta Group, which had not confirmed this.
Headquarters: Estonia (licence) · Founded: 2019 · Ownership: private (owners not published); sold its Canadian B2C business to Betsson in 2026, and its other B2C business was reported sold to Alta Group
How we know, and what we could not confirm
How we know: Rhino Entertainment brand under Play Well Media Limited.
- The ultimate owner (the people or company at the top) is not published.
Rhino Entertainment Group sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Casino Days?
Rhino Entertainment Group. Betsson bought the Canadian Casino Days business in summer 2026.
Is Casino Days licensed?
Yes. Play Well Media Limited holds Estonian licence HKL000395, and the Canadian sites are regulated in Ontario and Alberta.
Did Betsson buy Casino Days?
Betsson bought Rhino's Canadian-licensed business, including Casino Days in Ontario and Alberta, for about EUR 64.5m.
What are Casino Days' sister sites?
Lucky Spins, Buusti Kasino, Bigboost and Regalrush.
Is Casino Days legit?
Casino Days is run by Play Well Media Limited, which holds licences from EMTA (Estonia). Check the licence in the EMTA (Estonia) licence register. Its owner is Rhino Entertainment Group; who owns Rhino Entertainment Group is not published. Fines and regulator actions against Casino Days’s own company: 0. Sister sites with the same owner: 4. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
Sources
- https://www.emta.ee/ariklient/registreerimine-ettevotlus/hasartmangukorraldajale/seaduslike-hasartmangukorraldajate
- https://igamingontario.ca/en/player/regulated-igaming-market
- https://gamingcommission.ca/interactive-gaming/permit-holders/
- https://aglc.ca/gaming-registrants
- https://aglc.ca/admin/content/gaming-registrants/export?page&_format=csv
- https://mtr.ttja.ee/juriidiline_isik/328704
Last checked 15 Oct 2026. Review text checked against our data on 22 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
