Who owns ComeOn?

As of : ComeOn is owned by ComeOn Group, a private gambling operator based in Malta. ComeOn Group is owned by Cherry AB, which a group of investors including Bridgepoint and Klein Group took off the stock market in 2019. The Dutch ComeOn site runs under Tulipa Ent Limited, which holds Dutch licence 2165.

Ultimate ownerCherry AB (private (taken private in 2019 by a consortium including Bridgepoint and Klein Group))
Owner chainComeOn Group → Cherry AB
Operating companyTulipa Ent Limited · seat not confirmed on the register · reg. C101828
LicencesNetherlands — KSA 2165
ProductsCasino, Sports betting
Sportsbookodds feed: Kambi reported
Websitecomeon.com
Also runs ascomeon.pl, comeon.nl, comeon.dk
Companies of the other sitesCherry Online Polska Sp. z o.o. (comeon.pl) · Poland — Ministry of Finance
Syreni Limited (comeon.dk) · Denmark — Spillemyndigheden
Sister casinos11
Fines and actionsComeOn’s own company: 4 · whole Cherry AB group: 11
Owner proofverified
Last checked14 Oct 2026

In numbers

  • Tulipa Ent Limited also runs 1 other gambling brand under the same company and licence.
  • Cherry AB owns 12 casino and betting brands (19 websites) in our data.
  • 11 fines and regulator actions against the owner since 2019, about €19 million in total (converted to euros).

Who is behind it

ComeOn Group was founded in 2008. It is mainly active in the Nordics and the Netherlands. Its brands include ComeOn, Mobilebet, GetLucky and the Swedish pay-and-play sites Snabbare, Hajper and Lyllo. Its owner Cherry has looked at a sale of the group.

Licence and what it means for you

Tulipa Ent Limited holds a licence from the Dutch Kansspelautoriteit, valid until September 2027. Players in the Netherlands get Dutch rules, and the Cruks self-exclusion register covers all sites with a Dutch licence. ComeOn also serves Sweden, Denmark and Ontario in Canada. Check the site footer for the licence that covers your country.

Licence records

RegulatorTypeValidCheck it
Netherlands — KSA
2165
— – 2027-09-06register

What each licence means, and self-exclusion

Sister sites

ComeOn Group runs 11 other brands in our data: Mobilebet, GetLucky, Snabbare, Hajper, CasinoStugan, Lyllo Casino, Cherry Casino and 4 more. An account-level self-exclusion at ComeOn may not cover them.

11 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at ComeOn cover its sister sites? · How national self-exclusion schemes work

Fines and regulator actions

ComeOn's Dutch operator, Tulipa Ent Ltd, received a €750,000 fine from the Kansspelautoriteit in January 2026 for failing to protect young adults who lost large sums between December 2023 and September 2024. In Sweden, ComeOn Sweden Ltd was fined SEK 6 million in August 2019 for letting self-excluded players gamble and SEK 35 million in April 2021 over bonus offers and duty of care. ComeOn Group companies have 11 entries in our data, most of them Swedish.

All 11 fines and regulator actions, with sources

4 of these 11 concern ComeOn’s own company; the others concern other companies of the Cherry AB group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

DateCompanyRegulator / courtAmountReason
2025-12-16Tulipa Ent Limited (ComeOn NL)Kansspelautoriteit (Netherlands)EUR 750,000Duty-of-care failures toward young adults (Dec 2023-Sep 2024). Decision year inferred, not confirmed. source
2025-05-28Snabbare (ComeOn Group)Spelinspektionen (Sweden)SEK 5,500,000AML failings, in the same enforcement round as Betsson. source
2023-04-20Bunchberry LimitedAGCO (Ontario)CAD 15,000Order of monetary penalty for offering uncertified slot games on its Ontario site. source
2021-04-28ComeOn Sweden LtdSpelinspektionen (Sweden)SEK 35,000,000Warning and fine for bonus offers and duty-of-care failures. source
2021-02-15Casinostugan LtdSpelinspektionen (Sweden)SEK 25,000,000Warning and fine for bonus offers and duty-of-care failures. source
2021-02-15Hajper LtdSpelinspektionen (Sweden)SEK 50,000,000Warning and fine for bonus offers and duty-of-care failures. source
2021-02-15Snabbare LtdSpelinspektionen (Sweden)SEK 65,000,000Warning and fine for bonus offers and duty-of-care failures. source
2019-08-21ComeOn Sweden LtdSpelinspektionen (Sweden)SEK 6,000,000Warning and fine for letting self-excluded players gamble (Spelpaus checks). source
2019-08-21Snabbare LtdSpelinspektionen (Sweden)SEK 9,500,000Warning and fine for letting self-excluded players gamble (Spelpaus checks). source
2019-08-21Hajper LtdSpelinspektionen (Sweden)SEK 4,500,000Warning and fine for letting self-excluded players gamble (Spelpaus checks). source
2019-06-26Casinostugan LtdSpelinspektionen (Sweden)SEK 3,500,000Warning and fine for taking bets on matches with under-18 players. source

About Cherry AB

Swedish gaming group, formerly listed on Nasdaq Stockholm, that owns ComeOn Group (bought in full in 2017 for about EUR 280m). Trade press reported in late 2024 that Cherry was exploring a sale of ComeOn; no completed sale was found as of October 2026.

Headquarters: Sweden · Founded: 1963 · Ownership: private (taken private in 2019 by a consortium including Bridgepoint and Klein Group)

How we know, and what we could not confirm

How we know: Dutch site run by Tulipa Ent Limited.

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Often compared

Questions and answers

Who owns ComeOn?

ComeOn Group, which is owned by Cherry AB. Cherry is private.

Is ComeOn licensed?

Yes. Its Dutch site runs under Tulipa Ent Limited, Dutch licence 2165.

Does ComeOn have country sites?

Yes. Our data lists comeon.nl, comeon.dk and comeon.pl.

Has ComeOn been fined?

Yes. The Dutch regulator fined Tulipa Ent Ltd €750,000 in 2026, and Sweden fined ComeOn Sweden Ltd SEK 35 million in 2021.

Is ComeOn legit?

ComeOn is run by Tulipa Ent Limited, which holds a licence from KSA (Netherlands, 2165). Check the licence in the KSA licence register. Its owner is Cherry AB, a private company. Fines and regulator actions against ComeOn’s own company: 4; against the whole Cherry AB group: 11. Sister sites with the same owner: 11. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.

What are ComeOn’s sister sites?

ComeOn has 11 sister casinos with the same owner, Cherry AB: Mobilebet, GetLucky, Snabbare, Hajper, CasinoStugan and 6 more. Full list: all Cherry AB sister sites.

Sources

Last checked 14 Oct 2026. Review text checked against our data on 20 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.

How casino ownership works: the data

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