Who owns Coolbet?
As of : Coolbet is owned by Sega Sammy Holdings Inc., the Tokyo-listed Japanese games group. Sega Sammy bought GAN Limited, the owner of Coolbet, in May 2025. The Estonian site runs under StayCool OÜ, company number 12814989, which holds Estonian licences HKL000528 and HKL000206. In Sweden, Coolbet runs under Polar Limited.
| Ultimate owner | Sega Sammy Holdings Inc. (listed (TSE: 6460)) |
|---|---|
| Owner chain | Coolbet → GAN Limited → Sega Sammy Holdings Inc. |
| Operating company | StayCool OÜ, Estonia · reg. 12814989 |
| Licences | Estonia — EMTA HKL000528 Estonia — EMTA HKL000206 Estonia — EMTA HKT000028 Estonia — EMTA HKT000027 |
| Products | Casino, Sports betting, Poker |
| Platform | GAN reported |
| Sportsbook | esports odds and trading: Oddin.gg reported |
| Website | coolbet.com |
| Also runs as | coolbet.pe |
| Companies of the other sites | JUEGOS A DISTANCIA SOCIEDAD ANONIMA CERRADA (coolbet.pe) · Peru MINCETUR |
| Sister casinos | 0 |
| Fines and actions | Coolbet’s own company: 0 · whole Sega Sammy Holdings Inc. group: 3 |
| Owner proof | verified |
| Last checked | 26 Oct 2026 |
In numbers
- 3 fines and regulator actions against the owner since 2019, about €66,000 in total (converted to euros).
Who is behind it
Coolbet was founded in Tallinn in 2014. It offers sports betting, casino and poker. GAN Limited bought it in January 2021 for about €149m. Sega Sammy, through Sega Sammy Creation Inc., completed its purchase of GAN on 27 May 2025 at USD 1.97 per share and took GAN off Nasdaq. Coolbet is now one step below GAN in a chain that ends at Sega Sammy Holdings, listed in Tokyo as TSE: 6460.
Licence and what it means for you
StayCool OÜ holds two Estonian gambling licences: HKL000528, valid until 1 April 2031, and HKL000206, valid until 30 March 2036. It also holds permits HKT000027 and HKT000028. Estonian rules apply to players on the Estonian site. Swedish players use a site run by Polar Limited under a Swedish licence, so Swedish rules apply to them. Our data also holds a Coolbet site for Peru, coolbet.pe.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Estonia — EMTA HKL000528 | — | – 2031-04-01 | register |
| Estonia — EMTA HKL000206 | — | – 2036-03-30 | register |
| Estonia — EMTA HKT000028 | — | active | register |
| Estonia — EMTA HKT000027 | — | active | register |
What each licence means, and self-exclusion
- Estonia — EMTA: Estonian rules apply to players in Estonia. What a casino licence means
Sister sites
Our data lists no other consumer brand under Coolbet. GAN is a B2B and B2C gaming company. It also supplies other operators, but those sites are not Coolbet sister brands. A self-exclusion at Coolbet does not reach them.
Fines and regulator actions
All 3 actions in our data name Polar Limited, Coolbet's Swedish company. In September 2026 Sweden's Spelinspektionen gave it a remark and a fine of SEK 50,000 for late notice of a change in the persons who control it. In April 2026 it got a remark for a bonus flaw. The flaw let six existing customers use a welcome bonus worth about SEK 1,100 in total. In June 2019, before GAN owned Coolbet, it got a warning and a fine of SEK 700,000 for bets on matches with players under 18.
All 3 fines and regulator actions, with sources
None of these 3 names Coolbet’s own company; they concern other companies of the Sega Sammy Holdings Inc. group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2026-09-17 | Polar Limited | Spelinspektionen (Sweden) | SEK 50,000 | Remark and fine (Coolbet) for late notice of a change in the persons in control of the company. source |
| 2026-04-29 | Polar Limited | Spelinspektionen (Sweden) | — | Remark for a bonus flaw that let six existing customers use a welcome bonus (about SEK 1,100 in total). source |
| 2019-06-26 | Polar Limited | Spelinspektionen (Sweden) | SEK 700,000 | Warning and fine for taking bets on matches with under-18 players (before GAN owned Coolbet). source |
About Sega Sammy Holdings Inc.
Japanese games, pachinko and resort group. It bought the US-listed B2B/B2C gaming company GAN (owner of Coolbet) in May 2025 and delisted it.
Headquarters: Japan · Founded: 2004 · Ownership: listed (TSE: 6460)
How we know, and what we could not confirm
How we know: Tallinn-founded brand; Estonian licence held by StayCool OÜ.
Sega Sammy Holdings Inc. sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Coolbet?
Sega Sammy Holdings Inc., through GAN Limited, which it bought in May 2025.
Is Coolbet licensed?
Yes. StayCool OÜ holds Estonian licences HKL000528 and HKL000206. Polar Limited runs Coolbet in Sweden.
Has Coolbet been fined?
Yes. Sweden fined Polar Limited SEK 50,000 in September 2026 and SEK 700,000 in June 2019.
Is Coolbet legit?
Coolbet is run by StayCool OÜ, which holds licences from EMTA (Estonia). Check the licence in the EMTA (Estonia) licence register. Its owner is Sega Sammy Holdings Inc., a listed company. Fines and regulator actions against Coolbet’s own company: 0; against the whole Sega Sammy Holdings Inc. group: 3. Sister sites with the same owner: 0. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
Sources
- https://www.emta.ee/ariklient/registreerimine-ettevotlus/hasartmangukorraldajale/seaduslike-hasartmangukorraldajate
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://next.io/news/investment/gan-coolbet-sold-to-sega-sammy/
- https://www.sec.gov/Archives/edgar/data/1799332/000149315225010404/form10-k.htm
- https://mtr.ttja.ee/juriidiline_isik/167939
Last checked 26 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
