Who owns Gold Rush City?
As of : Gold Rush City is owned by Primero Games LLC. Who owns that company is not published. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | Primero Games LLC (private (owners not public)) |
|---|---|
| Operating company | Primero Games LLC, US |
| Products | Sweepstakes, Casino |
| Website | goldrushcity.com |
| Sister casinos | 0 |
| Fines and actions | Gold Rush City’s own company: 1 · whole Primero Games LLC group: 1 |
| Owner proof | reported |
| Last checked | 19 Oct 2026 |
This is a sweepstakes casino. Who owns the sweepstakes casinos →
In numbers
- 1 fine or regulator action against the owner since 2026.
About Primero Games LLC
US land-based sweepstakes machine operator. GiG (Gaming Innovation Group) named Primero Games LLC as the US partner for its SweepX platform in May 2024, calling it the largest land-based sweepstakes operator in the US with more than 50,000 machines and owner of UK studio Storm Games Ltd. In Jan 2025 GiG said SweepX went live with Primero under the goldrushcity.com brand. The Illinois Gaming Board sent its Feb 2026 Gold Rush City letter to an Atlanta, Georgia address.
Headquarters: US · Founded: 2009 · Ownership: private (owners not public)
How we know, and what we could not confirm
How we know: Sweepstakes casino and app linked to retail kiosks. GiG said in Jan 2025 that its SweepX platform went live with partner Primero (Primero Games LLC, a land-based sweepstakes machine operator) under the goldrushcity.com brand. The site itself names no company. The Illinois Gaming Board sent a cease-and-desist letter on 4 Feb 2026 (Atlanta, Georgia address). Review sites name a Play City Group LLC; we found no official source for this.
- The ultimate owner (the people or company at the top) is not published.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no licence record for this site.
- We have no company registration number for Primero Games LLC.
Primero Games LLC sister sites, fines and sources →
Fines and regulator actions
All 1 concern Gold Rush City’s own company.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2026-02-04 | Gold Rush City | Illinois Gaming Board | — | Cease-and-desist letter for its sweepstakes casino. The Board said it believes the site runs an illegal online casino in Illinois (720 ILCS 5/28-1(a)(12)) and must block Illinois users or stop offering prizes of value. Part of a batch of more than 60 letters sent with the Illinois Attorney General. source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Gold Rush City?
Primero Games LLC. Press reports this link; we have not confirmed it in a register yet.
Is Gold Rush City licensed?
We have no licence record for it.
Has the owner of Gold Rush City been fined?
1 record on file. The latest: Illinois Gaming Board, 2026-02-04.
Is Gold Rush City legit?
We have no licence record for Gold Rush City. Its owner is Primero Games LLC; who owns Primero Games LLC is not published. Fines and regulator actions against Gold Rush City’s own company: 1. Sister sites with the same owner: 0. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
Sources
- https://goldrushcity.com/
- https://www.gig.com/news/a-new-era-for-social-sweepstakes-casino-technology-as-gigs-sweepx-platform-launches-online-for-the-first-time/
- https://www.gig.com/news/gig-powers-into-social-sweepstake-casino-market-launching-new-sweepx-solution-with-leading-u-s-partner/
- https://sbcamericas.com/2025/01/20/gig-sweepx-product-live-in-us/
- https://igb.illinois.gov/content/dam/soi/en/web/igb/documents/casino/cease-and-desist-letters/20260204-cease-and-desist-gold-rush-city.pdf
- https://igb.illinois.gov/casino-gambling/cease-and-desist-letters.html
Last checked 19 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
