Who owns Heart of Vegas?
As of : Heart of Vegas is owned by Aristocrat Leisure Limited, listed (ASX: ALL). The site runs under Product Madness. The same owner has 2 other casinos. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | Aristocrat Leisure Limited (listed (ASX: ALL)) |
|---|---|
| Operating company | Product Madness · seat not confirmed on the register |
| Products | Social casino (no cash prizes) |
| Website | heartofvegas.com |
| Sister casinos | 2 |
| Fines and actions | Heart of Vegas’s own company: 0 · whole Aristocrat Leisure Limited group: 1 |
| Owner proof | reported |
| Last checked | 15 Oct 2026 |
This is a social casino (no cash prizes). Who owns the sweepstakes casinos →
In numbers
- Product Madness also runs 2 other gambling brands under the same company.
- Aristocrat Leisure Limited owns 3 casino and betting brands in our data.
- 1 fine or regulator action against the owner since 2025, about €1.6 million in total (converted to euros).
About Aristocrat Leisure Limited
Sydney-based gaming machine and online games supplier. It completed the USD 1.2bn purchase of NeoGames (by then Neo Group Ltd) on 26 April 2024 and merged it with its Anaxi unit as Aristocrat Interactive. NeoGames had bought Aspire Global in 2022, so Aspire's B2B business now sits inside Aristocrat.
Headquarters: Australia · Founded: 1953 · Ownership: listed (ASX: ALL)
How we know, and what we could not confirm
How we know: Social slots game listed on the Product Madness (Aristocrat) site.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no licence record for this site.
- We have no company registration number for Product Madness.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at Heart of Vegas cover its sister sites? · How national self-exclusion schemes work
Aristocrat Leisure Limited sister sites, fines and sources →
Fines and regulator actions
It does not name Heart of Vegas’s own company; it concerns other companies of the Aristocrat Leisure Limited group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-03-04 | AG Communications Limited (58 websites) | UK Gambling Commission | GBP 1,407,834 | Regulatory settlement for social responsibility/AML failures across many white-label sites; money to socially responsible causes. source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Heart of Vegas?
Aristocrat Leisure Limited. Press reports this link; we have not confirmed it in a register yet.
Is Heart of Vegas licensed?
We have no licence record for it.
Has the owner of Heart of Vegas been fined?
1 record on file. The latest: UK Gambling Commission, 2025-03-04.
Is Heart of Vegas legit?
We have no licence record for Heart of Vegas. Its owner is Aristocrat Leisure Limited, a listed company. Fines and regulator actions against Heart of Vegas’s own company: 0; against the whole Aristocrat Leisure Limited group: 1. Sister sites with the same owner: 2. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Heart of Vegas’s sister sites?
Heart of Vegas has 2 sister casinos with the same owner, Aristocrat Leisure Limited: Big Fish Casino, Lightning Link Casino. Full list: all Aristocrat Leisure Limited sister sites.
Sources
- https://www.productmadness.com
- https://www.pocketgamer.biz/aristocrat-leisure-sells-off-big-fish-games-assets
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
