Who owns Holdet?
As of : Holdet is owned by JP/Politikens Hus A/S, private (owned by Jyllands-Posten Holding A/S and A/S Politiken Holding, both foundation-backed). The site runs under Swush.com ApS, Denmark, with a licence from Spillemyndigheden (Denmark) for Betting. The same owner has 1 other casino. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | JP/Politikens Hus A/S (private (owned by Jyllands-Posten Holding A/S and A/S Politiken Holding, both foundation-backed)) |
|---|---|
| Operating company | Swush.com ApS, Denmark |
| Licences | Denmark — Spillemyndigheden |
| Products | Sports betting |
| Website | holdet.dk |
| Sister casinos | 1 |
| Fines and actions | 0 |
| Owner proof | reported |
| Last checked | 15 Oct 2026 |
In numbers
- Swush.com ApS also runs 1 other gambling brand under the same company and licence.
- JP/Politikens Hus A/S owns 2 casino and betting brands in our data.
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Denmark — Spillemyndigheden | Betting | active | register |
What these licences mean for you
- What a Spillemyndigheden licence means · self-exclusion: ROFUS
About JP/Politikens Hus A/S
Danish media group that owns Ekstra Bladet, Jyllands-Posten and Politiken. Ekstra Bladet bought 60% of Swush.com (Holdet.dk) from Danske Spil in 2024.
Headquarters: Denmark · Ownership: private (owned by Jyllands-Posten Holding A/S and A/S Politiken Holding, both foundation-backed)
How we know, and what we could not confirm
How we know: iGB (Jan 2024): Danske Spil's Danske Licens Spil sold its 60% of Swush.com to Ekstra Bladet; the two co-founders kept 40%. Ekstra Bladet is part of JP/Politikens Hus. Current CVR shareholding not checked (register blocked).
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no company registration number for Swush.com ApS.
1 sister casino
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at Holdet cover its sister sites? · How national self-exclusion schemes work
JP/Politikens Hus A/S sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Holdet?
JP/Politikens Hus A/S. Press reports this link; we have not confirmed it in a register yet.
Is Holdet licensed?
Yes. Its operator Swush.com ApS holds a licence from Spillemyndigheden (Denmark) for Betting.
Has the owner of Holdet been fined?
We have no fines and regulator actions on record.
Is Holdet legit?
Holdet is run by Swush.com ApS, which holds a licence from Spillemyndigheden (Denmark) for Betting. Check the licence in the Spillemyndigheden licence register. Its owner is JP/Politikens Hus A/S, a private company. Fines and regulator actions against Holdet’s own company: 0. Sister sites with the same owner: 1. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Holdet’s sister sites?
Holdet has 1 sister casino with the same owner, JP/Politikens Hus A/S: Lynholdet. Full list: all JP/Politikens Hus A/S sister sites.
Sources
- https://igamingbusiness.com/strategy/ma/danske-spil-offloads-swush-stake-to-ekstra-bladet/
- https://www.altinget.dk/artikel/kommerciel-direktoer-paa-ekstra-bladet-bliver-direktoer-for-forretningsudvikling-i-jppolitikens-hus
- https://lex.dk/JP/Politikens_Hus_A/S
- https://www.spillemyndigheden.dk/en-us/licensed-gambling-operators
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
