Blackstone Inc.: who it is and what it owns

As of : Blackstone Inc. (listed, NYSE: BX; US) is an investment firm. Through the companies it controls it holds 11 casino and betting brands, including Sportium, Apuesta Total, Betfair Australia. They are a portfolio of separate companies, not sister sites of each other. US alternative asset manager. Funds it manages own Crown Resorts in Australia (since June 2022) and remain the controlling shareholder of Spain's Cirsa after its July 2025 IPO. It also holds a minority stake in Superbet (since 2019), which is not shown as control here.

Blackstone Inc. is an investor. The casinos below belong to different companies it has invested in. They are listed as its portfolio, not as sister sites: sister sites on our brand pages come from the operating company.
Ownershiplisted (NYSE: BX)
HeadquartersUS
Portfolio brands11 casino and betting brands · 13 websites in total
Operating companies9
Fines and regulator actions1
Last checked18 Oct 2026

What changed

Dated changes in our data for Blackstone Inc., its sub-groups and their companies, newest first.

  1. June 2022 Group takeover source
    Crown Resorts Limited became part of Blackstone Inc.. Crown Resorts Limited owns 2 casino and betting brands in our data.
    Owner text: private (owned by funds managed by Blackstone since June 2022)

All 1 changes →

Casino and betting brands of Blackstone Inc.

NameWebsiteLicencesOwner proof
Casino Portugalcasinoportugal.ptPortugal — SRIJverified
Casino Barcelonacasinobarcelona.esSpain — DGOJverified
Marca Apuestasmarcaapuestas.esSpain — DGOJverified
Casino Marbellacasinomarbella.esSpain — DGOJverified
Sportiumsportium.esSpain — DGOJverified
Eplay24 (IT)eplay24.itItaly — ADMverified
Sportium (IT)sportium.itItaly — ADMverified
Betwin360 (IT)betwin360.itItaly — ADMverified
Sportium Colombiasportium.com.coColombia Coljuegosreported
Apuesta Totalapuestatotal.comPeru MINCETURverified
Sportiumbet Mexicosportiumbet.mxMexico SEGOBreported
Betfair Australiabetfair.com.auAustralia NT Racing and Wagering Commissionverified
CrownBetcrownbet.com.auAustralia NT Racing and Wagering Commissionverified

Operating companies and licences

CompanyWhereLicences
SFP Online / Sociedade Figueira Praia, S.A.PortugalPortugal — SRIJ Licença n.º 007
Portugal — SRIJ Licença n.º 009
Casino Barcelona Interactivo, SASpainSpain — DGOJ (DGOJ general and singular licences (register lists licence types, no numbers))
Casino Marbella Interactive, S.A.SpainSpain — DGOJ (DGOJ general and singular licences (register lists licence types, no numbers))
Sportium Apuestas Digital, SASpainSpain — DGOJ (DGOJ general and singular licences (register lists licence types, no numbers))
E-play 24 Ita LimitedMaltaItaly — ADM 16004
Italy — ADM 16005
Italy — ADM 16006
Sportium Apuestas Colombia S.A.S.ColombiaColombia Coljuegos Contrato 1942
FREE GAMES S.A.C.PeruPeru MINCETUR 11002576010000 (RD 2677 - 2024)
Peru MINCETUR 21002576010000 (RD 2656 - 2024)
Operadora General de Entretenimiento, S.A. de C.V.MexicoMexico SEGOB DGAJS/SCEVF/P-03/2005
Betfair Pty LtdAUAustralia NT Racing and Wagering Commission

Fines and regulator actions

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

DateRegulator / courtAmountReason
2025-07ACMA (Australia)AUD 871,660Spam infringement notice: 154 marketing emails and texts to VIP customers without consent or a working unsubscribe facility (Mar to Dec 2024). Two-year enforceable undertaking. source

Questions and answers

Which casinos and betting sites does Blackstone Inc. own?

Blackstone Inc. holds 11 casino and betting brands through companies it controls, including Sportium, Apuesta Total, Betfair Australia. The full list of 11 is on this page.

Who owns Blackstone Inc.?

Blackstone Inc. is listed (NYSE: BX).

Has Blackstone Inc. been fined?

Yes. 1 fine or regulator action on record. The latest: ACMA (Australia), 2025-07.

Sources