The Booki Group (Booki.com.au Pty Ltd) sister sites: all 4 casinos & betting sites
As of : The Booki Group (Booki.com.au Pty Ltd) (AU) owns 4 casino and betting brands in our data. The best known are BetIt, Earlycrow and Knucklebet. Its sites are licensed by Northern Territory. No fines and regulator actions on record.
Australian bookmaking group behind PonyBet, BetIt, Knucklebet and Earlycrow, all under one NT licence.
| Ownership | private (shareholders not published) |
|---|---|
| Headquarters | AU |
| Casino and betting brands | 4 casino and betting brands · 4 websites in total |
| Operating companies | 1 |
| Fines and regulator actions | 0 |
| Last checked | 15 Oct 2026 |
Group structure
How The Booki Group (Booki.com.au Pty Ltd) is built in our data: sub-groups, the licensed companies and their brands. Every brand is in the table below.
- The Booki Group (Booki.com.au Pty Ltd)
- Booki.com.au Pty Ltd AU · Northern Territory
All The Booki Group (Booki.com.au Pty Ltd) sister sites
One row per brand: a brand with several country websites is one row. Own brands first (most websites first), then white-label sites run for partner brands, then closed brands.
Licensed company: Booki.com.au Pty Ltd (AU). Licences: Northern Territory
| Brand | Website | Product | Markets | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|
 BetIt |
betit.com.au | Sports betting | Australia | Northern Territory | own brand | active | — |
 Earlycrow |
earlycrow.bet | Sports betting | Australia | Northern Territory | own brand | active | — |
| Knucklebet | knucklebet.com.au | Sports betting | Australia | Northern Territory | own brand | active | — |
 PonyBet |
ponybet.com.au | Sports betting | Australia | Northern Territory | own brand | active | — |
Self-exclusion across The Booki Group (Booki.com.au Pty Ltd) sister sites
- None of the Booki Group (Booki.com.au Pty Ltd) sites in our data holds a licence with a national self-exclusion scheme. An exclusion at one site may not cover the others.
A national scheme covers every site licensed in that country, whoever owns it. Closing your account at one site is not a self-exclusion from its sister sites.
Does self-exclusion cover sister sites? The national schemes, country by country →
Questions and answers
What are the sister sites of The Booki Group (Booki.com.au Pty Ltd)?
The sister sites of The Booki Group (Booki.com.au Pty Ltd) are the 4 casino and betting brands it owns: BetIt, Earlycrow, Knucklebet, PonyBet. The full list is on this page.
How many casinos does The Booki Group (Booki.com.au Pty Ltd) own?
The Booki Group (Booki.com.au Pty Ltd) owns 4 casino and betting brands in our data. A brand with several country websites counts once.
Does self-exclusion at one The Booki Group (Booki.com.au Pty Ltd) site cover the others?
Not necessarily. None of the Booki Group (Booki.com.au Pty Ltd) sites in our data holds a licence with a national self-exclusion scheme. An exclusion at one site may not cover the others.
Has The Booki Group (Booki.com.au Pty Ltd) been fined?
We have no fines and regulator actions on record for The Booki Group (Booki.com.au Pty Ltd).
Who owns The Booki Group (Booki.com.au Pty Ltd)?
The Booki Group (Booki.com.au Pty Ltd) is the top company of its group in our data; we have no parent company on record.
