Who owns BetIt?
As of : BetIt is owned by The Booki Group (Booki.com.au Pty Ltd). The site runs under Booki.com.au Pty Ltd, AU, with a licence from Australia NT Racing and Wagering Commission for Racing and Wagering Act 2024. The same owner has 3 other casinos. Who owns that company is not published.
| Ultimate owner | The Booki Group (Booki.com.au Pty Ltd) (private (shareholders not published)) |
|---|---|
| Operating company | Booki.com.au Pty Ltd, AU |
| Licences | Australia NT Racing and Wagering Commission |
| Products | Sports betting |
| Website | betit.com.au |
| Sister casinos | 3 |
| Fines and actions | 0 |
| Owner proof | verified |
| Last checked | 15 Oct 2026 |
In numbers
- Booki.com.au Pty Ltd also runs 3 other gambling brands under the same company and licence.
- The Booki Group (Booki.com.au Pty Ltd) owns 4 casino and betting brands in our data.
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Australia NT Racing and Wagering Commission | sports bookmaker licence (Racing and Wagering Act 2024) | active | register |
What these licences mean for you
About The Booki Group (Booki.com.au Pty Ltd)
Australian bookmaking group behind PonyBet, BetIt, Knucklebet and Earlycrow, all under one NT licence.
Headquarters: AU · Ownership: private (shareholders not published)
How we know, and what we could not confirm
How we know: Run by Booki.com.au Pty Ltd (The Booki Group) under an NT licence.
- The ultimate owner (the people or company at the top) is not published.
- We have no company registration number for Booki.com.au Pty Ltd.
3 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at BetIt cover its sister sites? · How national self-exclusion schemes work
The Booki Group (Booki.com.au Pty Ltd) sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns BetIt?
The Booki Group (Booki.com.au Pty Ltd).
Is BetIt licensed?
Yes. Its operator Booki.com.au Pty Ltd holds a licence from Australia NT Racing and Wagering Commission for Racing and Wagering Act 2024.
Has the owner of BetIt been fined?
We have no fines and regulator actions on record.
Is BetIt legit?
BetIt is run by Booki.com.au Pty Ltd, which holds a licence from Australia NT Racing and Wagering Commission for Racing and Wagering Act 2024. Check the licence in the Northern Territory licence register. Its owner is The Booki Group (Booki.com.au Pty Ltd); who owns The Booki Group (Booki.com.au Pty Ltd) is not published. Fines and regulator actions against BetIt’s own company: 0. Sister sites with the same owner: 3. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are BetIt’s sister sites?
BetIt has 3 sister casinos with the same owner, The Booki Group (Booki.com.au Pty Ltd): PonyBet, Knucklebet, Earlycrow. Full list: all The Booki Group (Booki.com.au Pty Ltd) sister sites.
Sources
- https://dth.nt.gov.au/boards-and-committees/wagering-commission/licensed-wagering-operators
- https://www.acma.gov.au/check-if-gambling-operator-legal
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
