Who owns PlayUp?
As of : PlayUp is owned by NextBet (incl. PlayUp, CrossBet). The site runs under Nextbet Pty Ltd, AU, with a licence from Australia NT Racing and Wagering Commission for Racing and Wagering Act 2024. The same owner has 2 other casinos. Who owns that company is not published. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | NextBet (incl. PlayUp, CrossBet) (privately held (Australian private company; shareholders not public)) |
|---|---|
| Operating company | Nextbet Pty Ltd, AU · reg. ACN 606 786 976 |
| Licences | Australia NT Racing and Wagering Commission |
| Products | Sports betting |
| Website | playup.com.au |
| Sister casinos | 2 |
| Fines and actions | 0 |
| Owner proof | reported |
| Last checked | 20 Oct 2026 |
In numbers
- Nextbet Pty Ltd also runs 2 other gambling brands under the same company and licence.
- NextBet (incl. PlayUp, CrossBet) owns 3 casino and betting brands in our data.
- NextBet (incl. PlayUp, CrossBet) has owned PlayUp since 2026-02.
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Australia NT Racing and Wagering Commission | sports bookmaker licence (Racing and Wagering Act 2024) | active | register |
What these licences mean for you
About NextBet (incl. PlayUp, CrossBet)
Nextbet Pty Ltd (ABN 65606786976, QLD 4000) is an Australian private company licensed by the NT Racing and Wagering Commission. It bought CrossBet in late 2025 (business name CROSSBET from Sep 2025) and the PlayUp Australian business, including Draftstars, in Feb 2026 per trade press. PlayUp Limited, the seller, is an unlisted company. No parent company is named in the registers checked; it is treated as privately held.
Headquarters: AU · Ownership: privately held (Australian private company; shareholders not public)
How we know, and what we could not confirm
How we know: Trade press (Feb 2026) reports that Nextbet Pty Ltd acquired the PlayUp Australian betting business from PlayUp Limited; PlayUp accounts moved to NextBet on 1 Mar 2026. Nextbet registered the business names PlayupNext and NextPlayup in Sep 2026. Nextbet is privately held; shareholders not public.
- The ultimate owner (the people or company at the top) is not published.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at PlayUp cover its sister sites? · How national self-exclusion schemes work
NextBet (incl. PlayUp, CrossBet) sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns PlayUp?
NextBet (incl. PlayUp, CrossBet). Press reports this link; we have not confirmed it in a register yet.
Is PlayUp licensed?
Yes. Its operator Nextbet Pty Ltd holds a licence from Australia NT Racing and Wagering Commission for Racing and Wagering Act 2024.
Has the owner of PlayUp been fined?
We have no fines and regulator actions on record.
Is PlayUp legit?
PlayUp is run by Nextbet Pty Ltd, which holds a licence from Australia NT Racing and Wagering Commission for Racing and Wagering Act 2024. Check the licence in the Northern Territory licence register. Its owner is NextBet (incl. PlayUp, CrossBet); who owns NextBet (incl. PlayUp, CrossBet) is not published. Fines and regulator actions against PlayUp’s own company: 0. Sister sites with the same owner: 2. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are PlayUp’s sister sites?
PlayUp has 2 sister casinos with the same owner, NextBet (incl. PlayUp, CrossBet): Nextbet, Draftstars. Full list: all NextBet (incl. PlayUp, CrossBet) sister sites.
Sources
- https://www.gamingintelligence.com/finance/226484-nextbet-acquires-playup-betting-platform-in-australia/
- https://thestraight.com.au/playup-rolls-on-as-nextbet-takes-ownership/
- https://abr.business.gov.au/ABN/View?abn=65606786976
- https://dth.nt.gov.au/boards-and-committees/wagering-commission/licensed-wagering-operators
- https://www.acma.gov.au/check-if-gambling-operator-legal
Last checked 20 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
