Who owns PricedUp?
As of : PricedUp is an online sportsbook and casino run by Off Course Bookmakers Limited, a Hove company with UK Gambling Commission account 1776. Trade press places it in the Star Sports business, and the company shares Star Sports' Hove address and controller. There is no company-to-company ownership link, so we mark Star Sports as the reported owner.
| Ultimate owner | Star Sports (private (founder-led)) |
|---|---|
| Operating company | Off Course Bookmakers Limited, England and Wales · reg. 01987776 |
| Licences | UKGC 001776-R-103193-015 (account 1776) |
| Products | Sports betting, Casino |
| Website | pricedup.bet |
| Sister casinos | 2 |
| Fines and actions | 0 |
| Owner proof | reported |
| Last checked | 20 Oct 2026 |
In numbers
- Star Sports owns 3 casino and betting brands (4 websites) in our data.
Who is behind it
Off Course Bookmakers Limited is Companies House company 01987776. Its registered office is Star House, 255 Old Shoreham Road, Hove, the same address as Star Racing Limited, which trades as Star Sports.
The two companies are not parent and subsidiary. Instead, Companies House lists the same private individual as the person with significant control of both. An iGaming Business article of 20 May 2025 described PricedUp, Planet Sport Bet and NRG Bet as the online side of the business around Star Sports. We rely on that article plus the shared address and controller, so the owner link is reported, not verified. Star Sports is private, not a listed group.
Licence and what it means for you
PricedUp has its own licence; it does not run on Star Sports' account. Off Course Bookmakers Limited holds UK remote operating licence 001776-R-103193-015 for bingo, casino and general betting, and pricedup.bet is its own domain. In Great Britain that means UK rules on identity checks, safer-gambling tools and complaints apply, with Off Course Bookmakers as the responsible company. Our data shows no Irish licence for PricedUp.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| UKGC 001776-R-103193-015 (account 1776) | remote operating licence (Bingo, Casino, General Betting Standard) | active | register |
What each licence means, and self-exclusion
- What a UKGC licence means · self-exclusion: GamStop
Sister sites
We link 2 sister brands to PricedUp, both as reported: Star Sports itself and Planet Sport Bet. Planet Sport Bet is run by Planet Bet Ltd, a joint venture between Star Racing Limited and Broadcast.Bet Limited, so it is not wholly part of the Star Sports business. Each brand has its own licensed company, so a limit set at PricedUp does not carry over to the others.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at PricedUp cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
Our sources show no fine or regulator action against Off Course Bookmakers Limited. The same is true for the companies behind its sister brands in our data.
About Star Sports
UK bookmaker. Its Australian arm got a Victorian wagering licence and started trading in August 2024.
Headquarters: GB · Founded: 1999 · Ownership: private (founder-led)
How we know, and what we could not confirm
How we know: Own domain on Off Course Bookmakers Limited's UKGC account 1776 (head office Star House, Hove). iGaming Business (20 May 2025) names PricedUp, Planet Sport Bet and NRG Bet as the online side of Star Sports' founder's business. Companies House shows common control with Star Racing Limited through the same individual, not a company-to-company link.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
Star Sports sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Often compared
- Are PricedUp and Star Sports owned by the same company? Yes, both are owned by Star Sports.
Questions and answers
Who owns PricedUp?
Off Course Bookmakers Limited runs it. Trade press places it in the Star Sports business, and both companies share a controller. We list this link as reported.
Is PricedUp part of Star Sports?
Reportedly, yes. It shares Star Sports' Hove address and controller, but Star Racing Limited does not own Off Course Bookmakers Limited.
Is PricedUp licensed?
Yes. Off Course Bookmakers Limited holds UK Gambling Commission account 1776.
Is PricedUp legit?
PricedUp is run by Off Course Bookmakers Limited, which holds a licence from UKGC for Bingo, Casino, General Betting Standard. Check the licence in the UKGC licence register. Its owner is Star Sports, a private company. Fines and regulator actions against PricedUp’s own company: 0. Sister sites with the same owner: 2. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are PricedUp’s sister sites?
PricedUp has 2 sister casinos with the same owner, Star Sports: Planet Sport Bet, Star Sports. Full list: all Star Sports sister sites.
Sources
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-domain-names.csv
- https://igamingbusiness.com/sports-betting/waterhouse-vc-star-sports-ben-keith/
- https://find-and-update.company-information.service.gov.uk/company/01987776/persons-with-significant-control
- https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/1776
- https://find-and-update.company-information.service.gov.uk/company/06475105/persons-with-significant-control
- https://www.gamblingcommission.gov.uk/public-register/business/detail/1776
Last checked 20 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
How casino ownership works: the data
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