Who owns SportyBet?
As of : SportyBet is owned by Sporty Group. The site runs under Dreamhub Technology Limited, Kenya, with a licence from Gambling Regulatory Authority (formerly BCLB, Kenya, BK 0001203 / PG 0001202). Who owns that company is not published. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | Sporty Group (private (owners not published)) |
|---|---|
| Operating company | Dreamhub Technology Limited, Kenya |
| Licences | Kenya — Gambling Regulatory Authority (formerly BCLB) BK 0001203 / PG 0001202 listed for 2025/26 |
| Products | Sports betting, Casino |
| Website | sportybet.com |
| Also runs as | sporty.bet.br |
| Companies of the other sites | BLAC JOGOS LTDA (sporty.bet.br) · Brazil SPA (Ministry of Finance) Portaria SPA/MF nº 2.095/2024 |
| Sister casinos | 0 |
| Fines and actions | 0 |
| Owner proof | reported |
| Last checked | 15 Oct 2026 |
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Kenya — Gambling Regulatory Authority (formerly BCLB) BK 0001203 / PG 0001202 | — | listed for 2025/26 | register |
About Sporty Group
Internet, media and betting group best known for SportyBet in Africa. It applied for and received a Brazilian licence for SportyBet and bought the Brazilian football channel Nosso Futebol in 2025.
Headquarters: unknown · Ownership: private (owners not published)
How we know, and what we could not confirm
How we know: SportyBet re-entered Kenya in August 2025; the Kenyan licence holder is Dreamhub Technology Ltd. The same domain serves Nigeria, Ghana, Uganda, Tanzania and Zambia through local companies.
- The ultimate owner (the people or company at the top) is not published.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no company registration number for Dreamhub Technology Limited.
Sporty Group sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns SportyBet?
Sporty Group. Press reports this link; we have not confirmed it in a register yet.
Is SportyBet licensed?
Yes. Its operator Dreamhub Technology Limited holds a licence from Gambling Regulatory Authority (formerly BCLB, Kenya, BK 0001203 / PG 0001202).
Has the owner of SportyBet been fined?
We have no fines and regulator actions on record.
Is SportyBet legit?
SportyBet is run by Dreamhub Technology Limited, which holds a licence from Gambling Regulatory Authority (formerly BCLB, Kenya, BK 0001203 / PG 0001202). Its owner is Sporty Group; who owns Sporty Group is not published. Fines and regulator actions against SportyBet’s own company: 0. Sister sites with the same owner: 0. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
Sources
- https://gra.go.ke/licensed-operators/
- https://www.capitalfm.co.ke/business/2025/08/sportybet-returns-to-kenyan-market-with-innovative-features-for-bettors/
- https://www.realmadrid.com/en-US/the-club/sponsors/sportybet
- https://www.gamingcommission.gov.gh/licensed-operators/
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
