Who owns Action Network?

As of : Action Network is owned by Better Collective A/S, listed (Nasdaq Stockholm:BETCO). The same owner has 6 other casinos.

Ultimate ownerBetter Collective A/S (listed (Nasdaq Stockholm:BETCO; also Nasdaq Copenhagen))
Websiteactionnetwork.com
Sister casinos6
Fines and actions0
Owner proofverified
Last checked14 Oct 2026

In numbers

  • Better Collective A/S owns 7 review and comparison sites in our data.
  • Better Collective A/S has owned Action Network since 2021 (price: USD 240m (cash/debt-free, incl. ~USD 11-12m in BC shares)).

About Better Collective A/S

Danish sports-betting and casino media group that has grown mostly by buying sites (Action Network, VegasInsider, RotoGrinders, HLTV, Futbin, Playmaker). Most revenue is commission paid by betting and casino operators for referred players (revenue share and CPA), with some media/advertising income. It is one of the largest gambling affiliates in the world.

Headquarters: Denmark · Founded: 2004 · Ownership: listed (Nasdaq Stockholm:BETCO; also Nasdaq Copenhagen)

How we know, and what we could not confirm

How we know: Better Collective's largest deal. Footer names Better Collective as parent and says 'This site contains commercial content', linking to an affiliate disclosure page.

6 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns Action Network?

Better Collective A/S.

Is Action Network licensed?

We have no licence record for it.

Has the owner of Action Network been fined?

We have no fines and regulator actions on record.

Is Action Network legit?

We have no licence record for Action Network. Its owner is Better Collective A/S, a listed company. Fines and regulator actions against Action Network’s own company: 0. Sister sites with the same owner: 6. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.

What are Action Network’s sister sites?

Action Network has 6 sister casinos with the same owner, Better Collective A/S: VegasInsider, ScoresAndOdds, RotoGrinders, bettingexpert, HLTV and 1 more. Full list: all Better Collective A/S sister sites.

Sources

Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.

How casino ownership works: the data