Better Collective A/S: who it is and what it owns

As of : Better Collective A/S (listed, Nasdaq Stockholm:BETCO; Denmark) owns 7 review and comparison sites, including Action Network, bettingexpert, Futbin. Danish sports-betting and casino media group that has grown mostly by buying sites (Action Network, VegasInsider, RotoGrinders, HLTV, Futbin, Playmaker). Most revenue is commission paid by betting and casino operators for referred players (revenue share and CPA), with some media/advertising income. It is one of the largest gambling affiliates in the world.

This company earns money when players sign up through its websites. Keep that in mind when you read its ratings.
Business typePerformance-marketing (affiliate) company. It earns commissions for sending players to casinos. It does not run casinos itself, so it needs no casino operator licence. Some places, such as US states, require affiliates to register or hold a marketing licence. Its registrations are listed below.
Ownershiplisted (Nasdaq Stockholm:BETCO; also Nasdaq Copenhagen)
HeadquartersDenmark
Websites7 review and comparison sites · 7 websites in total
Companies2
Fines and regulator actions0
Last checked14 Oct 2026

What changed

Dated changes in our data for Better Collective A/S, its sub-groups and their companies, newest first.

  1. 2022 Brand owner source
    Futbin came to Better Collective A/S.
    Price: EUR 105m (EUR 70m upfront + earnout)
  2. 2021 Brand owner source
    Action Network came to Better Collective A/S.
    Price: USD 240m (cash/debt-free, incl. ~USD 11-12m in BC shares)
  3. 2020 Brand owner source
    HLTV came to Better Collective A/S.
    Price: up to EUR 34.5m (EUR 26.4m upfront)
  4. 2019 Brand owner source
    RotoGrinders came to Better Collective A/S.
    Price: 60% in 2019 (EUR 18m) + remaining 40% in 2021 (EUR 33m); total reported EUR 51-55m
  5. 2006 Brand owner source
    bettingexpert came to Better Collective A/S.

All 5 changes →

Websites of Better Collective A/S

NameWebsiteLicencesOwner proof
Action Networkactionnetwork.comverified
VegasInsidervegasinsider.comreported
ScoresAndOddsscoresandodds.comreported
RotoGrindersrotogrinders.comreported
bettingexpertbettingexpert.comreported
HLTVhltv.orgreported
Futbinfutbin.comreported

Companies and affiliate registrations

CompanyWhereLicences
Better Collective USA, Inc.US-DEUSA New Jersey — DGE vendor ID 0091274
USA Michigan — MGCB entity 007478
USA Pennsylvania — PGCB
The Action Network, Inc.USUSA Pennsylvania — PGCB

Questions and answers

Which casinos and betting sites does Better Collective A/S own?

Better Collective A/S owns 7 review and comparison sites, including Action Network, bettingexpert, Futbin. The full list of 7 is on this page.

Who owns Better Collective A/S?

Better Collective A/S is listed (Nasdaq Stockholm:BETCO).

Has Better Collective A/S been fined?

We have no fines and regulator actions on record for Better Collective A/S.

Sources