Who owns Betr?
As of : Betr is owned by Betr Entertainment Limited, an Australian bookmaker listed on the ASX as BBT and formerly called BlueBet Holdings. The betr.com.au site runs under its subsidiary Betr Entertainment Aus Pty Ltd, which holds a Tasmanian wagering licence. BlueBet merged with the betr business in July 2024 and moved all its customers to the Betr brand.
| Ultimate owner | Betr Entertainment Limited (formerly BlueBet Holdings) (listed (ASX: BBT)) |
|---|---|
| Operating company | Betr Entertainment Aus Pty Ltd, AU |
| Licences | Australia Tasmanian Liquor and Gaming Commission |
| Products | Sports betting |
| Sportsbook | fixed-odds pricing, content and data: BetMakers reported |
| Website | betr.com.au |
| Sister casinos | 2 |
| Fines and actions | Betr’s own company: 0 · whole Betr Entertainment Limited (formerly BlueBet Holdings) group: 1 |
| Owner proof | verified |
| Last checked | 15 Oct 2026 |
In numbers
- Betr Entertainment Limited (formerly BlueBet Holdings) owns 3 casino and betting brands in our data.
- 1 fine or regulator action against the owner since 2023, about €126,000 in total (converted to euros).
Who is behind it
Two Australian bookmakers sit in Betr's history. BlueBet was the listed company. Betr started in 2022 as a separate business, with News Corp as an early backer. In July 2024 the two merged, BlueBet customers moved to the Betr brand, and the listed company later took the name Betr Entertainment. In 2025 it bought TopSport. It also lost a 2025 takeover contest for PointsBet to MIXI and kept a minority stake in PointsBet. Betr Australia has no link to the US daily-fantasy company also called Betr.
Licence and what it means for you
Betr Entertainment Aus Pty Ltd holds a wagering licence from Tasmania's Liquor and Gaming Commission. It used to hold a Northern Territory licence, which the NT list now marks as not trading. The federal regulator ACMA lists the site among legal wagering services. So Australian rules apply to your account, and the Tasmanian commission supervises the licence.
Betr serves the Australian market, and our data shows no licence elsewhere, including Finland.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Australia Tasmanian Liquor and Gaming Commission | wagering licence | active | register |
Sister sites
Our data lists 2 sister brands, and none is still a separate site. BlueBet was rebranded to Betr after the merger. TopSport, bought in 2025, is marked as closed.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at Betr cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
No action in our data names Betr Entertainment Aus Pty Ltd or the listed parent. The one entry dates from before the merger. In April 2023 Liquor & Gaming NSW fined the original betr business AUD 210,000 through 14 penalty notices. They concerned inducement ads at its October 2022 launch, which offered promotional odds of 100-1 and 20-1. The fine was paid before the 2024 merger.
All 1 fines and regulator actions, with sources
It does not name Betr’s own company; it concerns other companies of the Betr Entertainment Limited (formerly BlueBet Holdings) group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2023-04 | Betr (pre-merger betr business) | Liquor & Gaming NSW (Australia) | AUD 210,000 | 14 penalty notices for illegal inducement advertising at its October 2022 launch (100-1 and 20-1 promotional odds). Paid before the 2024 merger with BlueBet. source |
About Betr Entertainment Limited (formerly BlueBet Holdings)
Australian listed bookmaker. BlueBet Holdings merged with the betr business (founded 2022 with News Corp as an early backer) in July 2024, moved all customers to the betr brand and later renamed itself Betr Entertainment. It bought TopSport in 2025 and owns a minority stake in PointsBet after losing the 2025 takeover contest to MIXI. Not related to the US daily-fantasy company also called Betr.
Headquarters: AU · Founded: 2021 · Ownership: listed (ASX: BBT)
How we know, and what we could not confirm
How we know: Run by Betr Entertainment Aus Pty Ltd under a Tasmanian wagering licence; parent Betr Entertainment Limited is listed on the ASX.
- We have no company registration number for Betr Entertainment Aus Pty Ltd.
Betr Entertainment Limited (formerly BlueBet Holdings) sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Betr?
Betr Entertainment Limited, the ASX-listed company formerly called BlueBet Holdings.
Is Betr licensed?
Yes. Betr Entertainment Aus Pty Ltd holds a Tasmanian wagering licence.
Did BlueBet become Betr?
Yes. BlueBet merged with the betr business in July 2024 and moved its customers to the Betr brand.
Is Betr Australia the same as the US Betr?
No. Our data shows no link to the US daily-fantasy company of the same name.
Is Betr legit?
Betr is run by Betr Entertainment Aus Pty Ltd, which holds a licence from Australia Tasmanian Liquor and Gaming Commission for wagering licence. Its owner is Betr Entertainment Limited (formerly BlueBet Holdings), a listed company. Fines and regulator actions against Betr’s own company: 0; against the whole Betr Entertainment Limited (formerly BlueBet Holdings) group: 1. Sister sites with the same owner: 2. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Betr’s sister sites?
Betr has 2 sister casinos with the same owner, Betr Entertainment Limited (formerly BlueBet Holdings): BlueBet, TopSport. Full list: all Betr Entertainment Limited (formerly BlueBet Holdings) sister sites.
Sources
- https://www.acma.gov.au/check-if-gambling-operator-legal
- https://igamingbusiness.com/finance/bluebet-to-adopt-betr-brand-following-merger/
- https://dth.nt.gov.au/boards-and-committees/wagering-commission/licensed-wagering-operators
Last checked 15 Oct 2026. Review text checked against our data on 22 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
How casino ownership works: the data
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