Who owns BlueBet?
As of : BlueBet is owned by Betr Entertainment Limited (formerly BlueBet Holdings), listed (ASX: BBT). The same owner has 2 other casinos. Press reports this link; we have not confirmed it in a register yet.
| Ultimate owner | Betr Entertainment Limited (formerly BlueBet Holdings) (listed (ASX: BBT)) |
|---|---|
| Products | Sports betting |
| Website | bluebet.com.au |
| Sister casinos | 2 |
| Fines and actions | BlueBet’s own company: 0 · whole Betr Entertainment Limited (formerly BlueBet Holdings) group: 1 |
| Owner proof | reported |
| Last checked | 15 Oct 2026 |
In numbers
- Betr Entertainment Limited (formerly BlueBet Holdings) owns 3 casino and betting brands in our data.
- 1 fine or regulator action against the owner since 2023, about €126,000 in total (converted to euros).
About Betr Entertainment Limited (formerly BlueBet Holdings)
Australian listed bookmaker. BlueBet Holdings merged with the betr business (founded 2022 with News Corp as an early backer) in July 2024, moved all customers to the betr brand and later renamed itself Betr Entertainment. It bought TopSport in 2025 and owns a minority stake in PointsBet after losing the 2025 takeover contest to MIXI. Not related to the US daily-fantasy company also called Betr.
Headquarters: AU · Founded: 2021 · Ownership: listed (ASX: BBT)
How we know, and what we could not confirm
How we know: Former brand of BlueBet Holdings; customers moved to betr in August 2024 after the BlueBet-betr merger.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no licence record for this site.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at BlueBet cover its sister sites? · How national self-exclusion schemes work
Betr Entertainment Limited (formerly BlueBet Holdings) sister sites, fines and sources →
Fines and regulator actions
It does not name BlueBet’s own company; it concerns other companies of the Betr Entertainment Limited (formerly BlueBet Holdings) group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2023-04 | Betr (pre-merger betr business) | Liquor & Gaming NSW (Australia) | AUD 210,000 | 14 penalty notices for illegal inducement advertising at its October 2022 launch (100-1 and 20-1 promotional odds). Paid before the 2024 merger with BlueBet. source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns BlueBet?
Betr Entertainment Limited (formerly BlueBet Holdings). Press reports this link; we have not confirmed it in a register yet.
Is BlueBet licensed?
We have no licence record for it.
Has the owner of BlueBet been fined?
1 record on file. The latest: Liquor & Gaming NSW (Australia), 2023-04.
Is BlueBet legit?
We have no licence record for BlueBet. Its owner is Betr Entertainment Limited (formerly BlueBet Holdings), a listed company. Fines and regulator actions against BlueBet’s own company: 0; against the whole Betr Entertainment Limited (formerly BlueBet Holdings) group: 1. Sister sites with the same owner: 2. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are BlueBet’s sister sites?
BlueBet has 2 sister casinos with the same owner, Betr Entertainment Limited (formerly BlueBet Holdings): Betr, TopSport. Full list: all Betr Entertainment Limited (formerly BlueBet Holdings) sister sites.
Sources
- https://igamingbusiness.com/finance/bluebet-to-adopt-betr-brand-following-merger/
- https://thestraight.com.au/betr-to-live-on-bluebet-brand-steps-into-the-background/
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
