bet365 Group sister sites: all 3 casinos & betting sites
As of : bet365 Group (private, Coates family; United Kingdom) owns 3 casino and betting brands (20 websites) in our data. The best known are bet365 and bet365 Argentina. Its sites are licensed by UKGC and Argentina IPLyC (Buenos Aires Province). 8 fines and regulator actions on record.
UK-based private betting company. In the US it runs as Hillside (New Jersey) LLC with an NJ casino service industry licence (NJ site since Aug 2019) and runs a PA online casino under Presque Isle Downs' certificate since Jul 2024.
| Ownership | private (Coates family; Denise Coates majority shareholder) |
|---|---|
| Headquarters | United Kingdom |
| Casino and betting brands | 3 casino and betting brands · 20 websites in total |
| Operating companies | 16 |
| Fines and regulator actions | 8 |
| Last checked | 15 Oct 2026 |
bet365 Group in short
bet365 Group is a private company controlled by the Coates family, with Denise Coates as majority shareholder; no other company owns it. It has 3 brands with 20 websites in our data: mainly bet365, run in many countries, plus bet365 Argentina. Companies named Hillside hold its licences in Great Britain, Sweden, Germany, Spain, Ontario, New Jersey and other markets.
Who controls bet365
bet365 Group is not listed. It was founded in 2000 and has its head office in the United Kingdom. Our data has no parent company above it: the Coates family controls it, and Denise Coates is the majority shareholder.
Main brands and how the sister sites relate
bet365 is essentially one brand with many country websites, so it has few sister sites. Each market has its own licensed company. Hillside (UK Sports) ENC and Hillside (UK Gaming) ENC hold the UK licences. Hillside (Europe) ENC holds Swedish, German and Irish licences, and Hillside (New Media Malta) Plc holds Danish, Estonian, Dutch, French and other licences. Hillside (New Jersey) LLC runs the New Jersey site. In Argentina the brand runs through Pasteko S.A. - Hillside (UT). bet365 Brasil is closed in our data.
Licences and what self-exclusion covers
GamStop covers bet365's sites licensed in Great Britain. The Hillside companies also hold licences in Sweden, Denmark, Germany and Spain, whose national schemes cover every site licensed there. bet365 Argentina holds none of these licences in our data, so a UK exclusion does not reach it. See the self-exclusion list on this page and our guide on how self-exclusion works across sister sites.
Fines on record
Our data lists 8 fines and regulator actions for bet365 companies. The largest are two fines from Sweden's Spelinspektionen in April 2023, SEK 65 million and SEK 14 million, for duty-of-care failures in betting and casino. The UK Gambling Commission fined the two UK Hillside companies GBP 582,120 in April 2024 for anti-money-laundering and social-responsibility failures. In 2015 Romania's regulator annulled bet365's right to operate there.
Group structure
How bet365 Group is built in our data: sub-groups, the licensed companies and their brands. Every brand is in the table below.
- bet365 Group
- Hillside (UK Sports) ENC UKGC
- HS DO BRASIL LTDA BR · Brazil SPA (Ministry of Finance)
- bet365 Brasil · closed
- Pasteko S.A. - Hillside (UT) Argentina · Argentina IPLyC (Buenos Aires Province)
Ownership history
Who has owned bet365 Group over time, oldest first. Each period links its source.
- 2000–today private Coates family (Denise Coates majority shareholder)Family-owned since founding in Stoke-on-Trent; holding company incorporated June 2001. source
Earlier names: K & S (429) Limited (June 2001–November 2001, source)
History checked 26 October 2026.
What changed
Dated changes in our data for bet365 Group, its sub-groups and their companies, newest first.
- Ireland — GRAI licence GRAI-0539-RB-26-0001 of Hillside (Europe) ENC, owned by bet365 Group starts.Sites: bet365
All bet365 Group sister sites
One row per brand: a brand with several country websites is one row. Own brands first (most websites first), then white-label sites run for partner brands, then closed brands.
Brands and their licensed companies · 3 brands
| Brand | Website | Product | Markets | Licensed company | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|---|
 bet365 |
bet365.com +17 more | Sports betting, Casino, Poker, Bingo | UK, Europe, Global, Sweden +19 | Hillside (UK Sports) ENC (seat: Gibraltar, not confirmed on the register) | UKGC account 55148 | own brand | active | — |
 bet365 Argentina |
bet365.bet.ar | Sports betting, Casino | Argentina | Pasteko S.A. - Hillside (UT) (Argentina) | Argentina IPLyC (Buenos Aires Province) | own brand | active | — |
| bet365 Brasil | bet365.bet.br | Sports betting, Casino | Brazil | HS DO BRASIL LTDA (BR) | Brazil SPA (Ministry of Finance) Portaria SPA/MF nº 250/2025 | own brand | closed | — |
Self-exclusion across bet365 Group sister sites
- GamStop covers 1 bet365 Group brand licensed in Great Britain (UKGC licence).
- 1 active brand holds none of these licences (bet365 Argentina): an exclusion at one site may not cover it.
A national scheme covers every site licensed in that country, whoever owns it. Closing your account at one site is not a self-exclusion from its sister sites.
Does self-exclusion cover sister sites? The national schemes, country by country →
Other companies in the group
| Company | Where | Licences |
|---|---|---|
| Hillside (UK Gaming) ENC | seat: Gibraltar, not confirmed on the register | UKGC account 55149 |
| Hillside (New Jersey) LLC | US-NJ | USA New Jersey — DGE Casino service industry enterprise licence |
| Hillside (International Sports) ENC | CA-ON | Canada Ontario — iGaming Ontario Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory) Canada Alberta — AGLC iGaming operator registration (AGLC register; registered for the Alberta market opened 13 Jul 2026) |
| Hillside (Europe) ENC | Malta | Sweden — Spelinspektionen Sweden — Spelinspektionen Germany — GGL Ireland — GRAI (GRAI-0539-RB-26-0001) |
| Hillside (New Media Malta) Plc | Malta | Denmark — Spillemyndigheden Estonia — EMTA HKL000410 Estonia — EMTA HKL000270 Estonia — EMTA HKT000037 Estonia — EMTA HKT000036 Bulgaria — NRA (NRA online licence (no. not shown on whitelist)) Netherlands — KSA 3598 France — ANJ Spain — DGOJ (DGOJ general and singular licences (register lists licence types, no numbers)) Italy — ADM 16030 |
| HILLSIDE NEW MEDIA D.O.O. Beograd | Serbia | Serbia — Games of Chance Administration online approval (no. not shown on register) |
| Hillside España Leisure, SA | Spain | Spain — DGOJ (DGOJ general and singular licences (register lists licence types, no numbers)) |
| Lucky Stream Limited | Malta | Greece — HGC (HGC-000005-LH) Greece — HGC (HGC-000006-LH) |
| Hillside (New Media Cyprus) Limited | Cyprus | Cyprus — NBA B001 |
| Little Traverse Bay Bands of Odawa Indians | US-MI | USA Michigan — MGCB Tribal internet gaming operator (bet365 platform provider) |
| Hillside (Australia New Media) Pty Ltd | AU | Australia NT Racing and Wagering Commission |
| Hillside (Gibraltar Sports) LP | Peru | Peru MINCETUR 11002578010000 (RD 2789 - 2024) Peru MINCETUR 21002578010000 (RD 2790 - 2024) |
| Hillside (International Gaming) ENC | CA-AB | Canada Alberta — AGLC iGaming operator registration (AGLC register; registered for the Alberta market opened 13 Jul 2026) |
Fines and regulator actions
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Regulator / court | Amount | Reason |
|---|---|---|---|
| 2026-09-30 | USA New Jersey — DGE | USD 33,000 | DGE Director's ruling (summary for sep16-30 2026): civil penalty of $33,000 on Bet365 pursuant to an Action in Lieu of Complaint for violation of self-exclusion regulations source |
| 2024-08-31 | USA New Jersey — DGE | USD 33,000 | DGE Director's ruling (summary for aug16-31 2024): civil penalty of $33,000.00 against bet365 for accepting wagers on prohibited events and on events whose outcome was known source |
| 2024-04-04 | UK Gambling Commission | GBP 582,120 | AML and social-responsibility failures found in 2022 compliance check. source |
| 2023-04-24 | Spelinspektionen (Sweden) | SEK 14,000,000 | Warning and fine for duty-of-care failures (casino). source |
| 2023-04-24 | Spelinspektionen (Sweden) | SEK 65,000,000 | Warning and fine for duty-of-care failures (betting). source |
| 2023-03-10 | Kansspelautoriteit (Netherlands) | EUR 400,000 | Sent advertising and bonuses to registered 18-24-year-olds from 26 Oct 2021 to 1 Feb 2022. source |
| 2021-03-22 | Spelinspektionen (Sweden) | SEK 1,000,000 | Remark and fine over betting on events that are not allowed. source |
| 2015-10-13 | Romania — ONJN | — | Right to operate annulled and bet365.com blacklisted; regulator gave no public reason (press reported it kept taking Romanian bets during licensing). source |
See the biggest gambling fines of 2026 →
Questions and answers
Who owns bet365?
bet365 Group is a private company controlled by the Coates family; Denise Coates is the majority shareholder.
Does bet365 have sister sites?
Few. bet365 runs one main brand with many country websites. Its other brands in our data are bet365 Argentina and the closed bet365 Brasil.
Which company holds bet365's UK licence?
Hillside (UK Sports) ENC and Hillside (UK Gaming) ENC hold UK Gambling Commission accounts 55148 and 55149.
What are the sister sites of bet365 Group?
The sister sites of bet365 Group are the 3 casino and betting brands it owns: bet365, bet365 Argentina and 1 more. The full list is on this page.
How many casinos does bet365 Group own?
bet365 Group owns 3 casino and betting brands (20 websites) in our data. 1 of these is no longer active. A brand with several country websites counts once.
Does self-exclusion at one bet365 Group site cover the others?
Only through a national scheme. GamStop covers 1 bet365 Group brand licensed in Great Britain (UKGC licence). 1 active brand holds none of these licences (bet365 Argentina): an exclusion at one site may not cover it.
Has bet365 Group been fined?
Yes. 8 fines and regulator actions on record. The largest: SEK 65,000,000 from Spelinspektionen (Sweden) (2023-04-24).
Who owns bet365 Group?
bet365 Group is the top company of its group in our data; we have no parent company on record.
Sources
- https://en.wikipedia.org/wiki/Bet365
- https://www.gamblingcommission.gov.uk/public-register/business/detail/55148
- https://www.gamblingcommission.gov.uk/public-register/business/detail/55149
- https://www.nj.gov/oag/ge/docs/Rulings/2023/jun1_15/C6Bet365license.pdf
- https://gamingcontrolboard.pa.gov/sites/default/files/licensure/Expanded%20Gaming%20Information%20and%20Links/Online_Operator_Master_List.pdf
- https://igamingontario.ca/en/player/regulated-igaming-market
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spillemyndigheden.dk/en-us/licensed-gambling-operators
