Who owns bet365?
As of : bet365 is a private UK company owned by the Coates family, with Denise Coates as majority shareholder. The group company is Hillside (New Media) Limited. UK sports betting runs under Hillside (UK Sports) ENC, UK Gambling Commission account 55148. Casino and bingo run under a sister company, Hillside (UK Gaming) ENC.
| Ultimate owner | bet365 Group (private (Coates family; Denise Coates majority shareholder)) |
|---|---|
| Operating company | Hillside (UK Sports) ENC · seat: Gibraltar, not confirmed on the register |
| Licences | UKGC account 55148 |
| Products | Sports betting, Casino, Poker, Bingo |
| Website | bet365.com |
| Also runs as | casino.pa.bet365.com, on.bet365.ca, bet365.dk, bet365.ee, bet365.rs, bet365.nl, bet365.de, bet365.fr, bet365.es, bet365.it, bet365.gr, bet365.com.cy, nj.bet365.com, casino.mi.bet365.com, bet365.com.au, bet365.pe, bet365.mx |
| Companies of the other sites | Hillside (New Jersey) LLC (casino.pa.bet365.com) · USA New Jersey — DGE Hillside (International Sports) ENC (on.bet365.ca) · Canada Ontario — iGaming Ontario · Canada Alberta — AGLC Hillside (New Media Malta) Plc (bet365.dk, bet365.ee, bet365.nl, bet365.fr, bet365.it) · Denmark — Spillemyndigheden · Estonia — EMTA HKL000410 · Estonia — EMTA HKL000270 · Estonia — EMTA HKT000037 · Estonia — EMTA HKT000036 · Bulgaria — NRA · Netherlands — KSA 3598 · France — ANJ · Spain — DGOJ · Italy — ADM 16030 HILLSIDE NEW MEDIA D.O.O. Beograd (bet365.rs) · Serbia — Games of Chance Administration Hillside (Europe) ENC (bet365.de) · Sweden — Spelinspektionen · Germany — GGL · Ireland — GRAI (GRAI-0539-RB-26-0001) Hillside España Leisure, SA (bet365.es) · Spain — DGOJ +7 more on the owner page |
| Sister casinos | 2 |
| Fines and actions | bet365’s own company: 6 · whole bet365 Group: 8 |
| Owner proof | verified |
| Last checked | 15 Oct 2026 |
In numbers
- bet365 Group owns 3 casino and betting brands (20 websites) in our data.
- 8 fines and regulator actions against the owner since 2015, about €8.2 million in total (converted to euros).
Who is behind it
bet365 was founded in 2000 and is not listed on any stock market. In the US it runs as Hillside (New Jersey) LLC. Its New Jersey site has run since August 2019. Since July 2024 it runs a Pennsylvania online casino under the certificate of Presque Isle Downs.
Licence and what it means for you
The UK Gambling Commission is a strict regulator. Players in Great Britain get its rules on identity checks, safer-gambling tools and complaints. Our data lists Hillside (UK Sports) ENC as based in Gibraltar, but we have not confirmed it.
Licence records
What each licence means, and self-exclusion
- What a UKGC licence means · self-exclusion: GamStop
Sister sites
bet365 runs few separate brands. Most bet365 sites in our data are country versions of the main site under the same name, such as bet365.dk, bet365.es and bet365.it, plus casino sites in New Jersey, Pennsylvania and Michigan and a sportsbook site for Ontario. This page covers them together. The sister list below shows the 2 bet365 sites that our data keeps as separate brands.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at bet365 cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
In April 2024 the UK Gambling Commission took £582,120 from Hillside (UK Sports) ENC and Hillside (UK Gaming) ENC. A 2022 compliance check found anti-money-laundering and safer-gambling failures. Other actions in our data include: April 2023, Sweden's Spelinspektionen, SEK 65 million (Hillside); April 2023, Sweden's Spelinspektionen, SEK 14 million (Hillside); March 2023, the Dutch Kansspelautoriteit, €400,000 (Hillside New Media Malta Plc). The full list is in the table below.
All 8 fines and regulator actions, with sources
6 of these 8 concern bet365’s own company; the others concern other companies of the bet365 Group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2026-09-30 | Hillside (New Jersey) LLC / bet365 | USA New Jersey — DGE | USD 33,000 | DGE Director's ruling (summary for sep16-30 2026): civil penalty of $33,000 on Bet365 pursuant to an Action in Lieu of Complaint for violation of self-exclusion regulations source |
| 2024-08-31 | Hillside (New Jersey) LLC / bet365 | USA New Jersey — DGE | USD 33,000 | DGE Director's ruling (summary for aug16-31 2024): civil penalty of $33,000.00 against bet365 for accepting wagers on prohibited events and on events whose outcome was known source |
| 2024-04-04 | Hillside (UK Sports) ENC and Hillside (UK Gaming) ENC | UK Gambling Commission | GBP 582,120 | AML and social-responsibility failures found in 2022 compliance check. source |
| 2023-04-24 | Hillside (Gaming) ENC | Spelinspektionen (Sweden) | SEK 14,000,000 | Warning and fine for duty-of-care failures (casino). source |
| 2023-04-24 | Hillside (Sports) ENC | Spelinspektionen (Sweden) | SEK 65,000,000 | Warning and fine for duty-of-care failures (betting). source |
| 2023-03-10 | Hillside New Media Malta Plc | Kansspelautoriteit (Netherlands) | EUR 400,000 | Sent advertising and bonuses to registered 18-24-year-olds from 26 Oct 2021 to 1 Feb 2022. source |
| 2021-03-22 | Hillside (Sports) ENC | Spelinspektionen (Sweden) | SEK 1,000,000 | Remark and fine over betting on events that are not allowed. source |
| 2015-10-13 | Hillside Gaming and Hillside Sports (bet365.com) | Romania — ONJN | — | Right to operate annulled and bet365.com blacklisted; regulator gave no public reason (press reported it kept taking Romanian bets during licensing). source |
About bet365 Group
UK-based private betting company. In the US it runs as Hillside (New Jersey) LLC with an NJ casino service industry licence (NJ site since Aug 2019) and runs a PA online casino under Presque Isle Downs' certificate since Jul 2024.
Headquarters: United Kingdom · Founded: 2000 · Ownership: private (Coates family; Denise Coates majority shareholder)
How we know, and what we could not confirm
How we know: Sports on Hillside (UK Sports) ENC; casino/bingo on Hillside (UK Gaming) ENC.
- We have no company registration number for Hillside (UK Sports) ENC.
bet365 Group sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns bet365?
The Coates family. Denise Coates is the majority shareholder.
Is bet365 licensed?
Yes. Hillside (UK Sports) ENC holds UK Gambling Commission account 55148.
Has bet365 been fined?
Yes. Its UK companies paid £582,120 to the UK Gambling Commission in 2024.
Is bet365 legit?
bet365 is run by Hillside (UK Sports) ENC, which holds a licence from UKGC (account 55148). Check the licence in the UKGC licence register. The company is private (Coates family). Fines and regulator actions against bet365’s own company: 6; against the whole bet365 Group: 8. Sister sites with the same owner: 2. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are bet365’s sister sites?
bet365 has 2 sister casinos with the same owner, bet365 Group: bet365 Brasil, bet365 Argentina. Full list: all bet365 Group sister sites.
Sources
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-domain-names.csv
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-businesses.csv
- https://en.wikipedia.org/wiki/Bet365
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://www.bet365.com/
- https://nra.bg/wps/portal/nra/registers-i-spisuci?1dmy&urile=wcm%3apath%3a%2Fagency%2Fsite%2Fregisters-i-spisuci%2Fspisuci%2Fspisuci-na-internet-stranicite-chrez-koito-se-organizirat-hazarni-igri%2F751da80c-f324-4548-a073-d1b8e4195f86
- https://aglc.ca/gaming-registrants
- https://aglc.ca/admin/content/gaming-registrants/export?page&_format=csv
Last checked 15 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
