Genius Sports Limited: who it is and what it owns
As of : Genius Sports Limited (listed, NYSE:GENI; United Kingdom) owns 3 review and comparison sites, including Casino.org, Casino Guru, Covers. Mainly a sports-data and betting-technology company, it moved into gambling affiliation in 2026 by buying Legend (Covers.com, Casino.org, Casino Guru) for USD 900m at closing plus up to USD 300m earnout. Its shares fell about 27% on the announcement. Through Legend it now earns operator commissions for referred players next to its data-licensing revenue.
| Business type | Performance-marketing (affiliate) company. It earns commissions for sending players to casinos. It does not run casinos itself, so it needs no casino operator licence. Some places, such as US states, require affiliates to register or hold a marketing licence. Its registrations are listed below. |
|---|---|
| Ownership | listed (NYSE:GENI) |
| Headquarters | United Kingdom |
| Websites | 3 review and comparison sites · 3 websites in total |
| Companies | 1 |
| Fines and regulator actions | 0 |
| Last checked | 14 Oct 2026 |
What changed
Dated changes in our data for Genius Sports Limited, its sub-groups and their companies, newest first.
- Legend (digital sports and gaming media network) became part of Genius Sports Limited. Legend (digital sports and gaming media network) owns 3 casino and betting brands in our data.Owner text: private (subsidiary of Genius Sports since May 2026)
Websites of Genius Sports Limited
| Name | Website | Licences | Owner proof |
|---|---|---|---|
| Covers | covers.com | verified | |
| Casino.org | casino.org | verified | |
| Casino Guru | casino.guru | verified |
Companies and affiliate registrations
| Company | Where | Licences |
|---|---|---|
| Genius Sports Media, Inc. | US | USA New Jersey — DGE vendor ID 0090547 USA Michigan — MGCB entity 007583 USA Pennsylvania — PGCB |
Questions and answers
Which casinos and betting sites does Genius Sports Limited own?
Genius Sports Limited owns 3 review and comparison sites, including Casino.org, Casino Guru, Covers.
Who owns Genius Sports Limited?
Genius Sports Limited is listed (NYSE:GENI).
Has Genius Sports Limited been fined?
We have no fines and regulator actions on record for Genius Sports Limited.
