Legend (digital sports and gaming media network): who it is and what it owns

As of : Legend (digital sports and gaming media network) (private, subsidiary of Genius Sports since May 2026) owns 3 review and comparison sites, including Casino.org, Casino Guru, Covers. Owner of Covers.com, Casino.org and Casino Guru, reported at 320m visits from 118m unique visitors in 2025. Trade press calls it a gambling affiliate publisher; Casino.org openly says it is paid when users sign up at casinos via its links. Genius Sports bought it in 2026 for up to USD 1.2bn.

This company earns money when players sign up through its websites. Keep that in mind when you read its ratings.
Business typePerformance-marketing (affiliate) company. It earns commissions for sending players to casinos. It does not run casinos itself, so it needs no casino operator licence.
Ownershipprivate (subsidiary of Genius Sports since May 2026)
Part ofGenius Sports Limited
Websites3 review and comparison sites · 3 websites in total
Companies0
Fines and regulator actions0
Last checked14 Oct 2026

What changed

Dated changes in our data for Legend (digital sports and gaming media network), its sub-groups and their companies, newest first.

  1. May 2026 Group takeover source
    Legend (digital sports and gaming media network) became part of Genius Sports Limited. Legend (digital sports and gaming media network) owns 3 casino and betting brands in our data.
    Owner text: private (subsidiary of Genius Sports since May 2026)

All 1 changes →

Websites of Legend (digital sports and gaming media network)

NameWebsiteLicencesOwner proof
Coverscovers.comverified
Casino.orgcasino.orgverified
Casino Gurucasino.guruverified

Questions and answers

Which casinos and betting sites does Legend (digital sports and gaming media network) own?

Legend (digital sports and gaming media network) owns 3 review and comparison sites, including Casino.org, Casino Guru, Covers.

Who owns Legend (digital sports and gaming media network)?

Legend (digital sports and gaming media network) is part of Genius Sports Limited. Ownership: private (subsidiary of Genius Sports since May 2026).

Has Legend (digital sports and gaming media network) been fined?

We have no fines and regulator actions on record for Legend (digital sports and gaming media network).

Sources