William Hill: who owns it and which casinos it runs
As of : William Hill (subsidiary of evoke plc, formerly 888 Holdings since July 2022; GB) owns 0 casino and betting brands. British bookmaker. Its non-US business, including Mr Green (bought in January 2019), was sold by Caesars Entertainment to 888 Holdings, now evoke plc, in July 2022. Its brands are listed under evoke; this page keeps the fines of its companies from before the takeover.
| Ownership | subsidiary of evoke plc (formerly 888 Holdings) since July 2022 |
|---|---|
| Part of | evoke plc |
| Headquarters | GB |
| Casino and betting brands | 0 casino and betting brands · 0 websites in total |
| Operating companies | 0 |
| Fines and regulator actions | 2 |
| Last checked | 22 Oct 2026 |
Ownership history
Who has owned William Hill over time, oldest first. Each period links its source.
- 1997–March 1999 subsidiary Nomura International plcWilliam Hill plc was an indirectly held subsidiary of Nomura International before the 1999 sale. source
- March 1999–June 2002 fund Cinven and CVC Capital Partners (joint control)Cinven and CVC took joint control via Chartley Ltd after a planned flotation was dropped; EU cleared it Mar 1999. source
- June 2002–April 2021 listed public shareholders (London Stock Exchange)William Hill floated on the London Stock Exchange in June 2002. source
- April 2021–July 2022 subsidiary Caesars Entertainment, Inc.Caesars completed its roughly 2.9bn GBP takeover on 22 April 2021 and planned to sell non-US operations. source
- July 2022–today subsidiary evoke plc (then 888 Holdings)888 Holdings completed the purchase of William Hill's non-US business from Caesars on 1 July 2022. source
History checked 26 October 2026.
What changed
Dated changes in our data for William Hill, its sub-groups and their companies, newest first.
- William Hill became part of evoke plc.Owner text: subsidiary of evoke plc (formerly 888 Holdings) since July 2022
Fines and regulator actions
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Regulator / court | Amount | Reason |
|---|---|---|---|
| 2022-05-19 | Spelinspektionen (Sweden) | SEK 450,000 | Remark and fine because its responsible-gambling reports for 2019 to 2021 were missing or wrong. Evoke Gaming Ltd (Malta, C38582; Redbet, Vinnarum, Bertil) was a Mr Green company, and so part of William Hill, at the time; it is not the later evoke plc (ex-888 Holdings). source |
| 2021-08-23 | Spelinspektionen (Sweden) | SEK 31,500,000 | Warning and fines: SEK 1.5m for AML failings and SEK 30m for duty-of-care failings; the appeal court later cut the duty-of-care part to SEK 12m (2024). source |
Questions and answers
Who owns William Hill?
William Hill is part of evoke plc. Ownership: subsidiary of evoke plc (formerly 888 Holdings) since July 2022.
Has William Hill been fined?
Yes. 2 fines and regulator actions on record. The latest: Spelinspektionen (Sweden), 2022-05-19.
