Who owns Pinnacle (international)?
As of : Pinnacle is a privately owned sportsbook group, founded in 1998 and long based in Curaçao. Our data does not name the owners above it. The international site pinnacle.com now names Balder Media Ltd, a Belize company, as its operator under an Anjouan licence. Separate Pinnacle companies run the licensed sites for Sweden and Ontario.
| Ultimate owner | Pinnacle (private) |
|---|---|
| Operating company | Balder Media Ltd, Belize · reg. 000045057 |
| Licences | Anjouan Gaming ALSI-202412052-FI2 offshore |
| Products | Sports betting, Casino |
| Website | pinnacle.com |
| Also runs as | pinnacle.se, pinnacle.ca |
| Companies of the other sites | PinBet (Sverige) Limited (pinnacle.se) · Sweden — Spelinspektionen Pinny (Ontario) Limited (pinnacle.ca) · Canada Ontario — iGaming Ontario |
| Sister casinos | 0 |
| Fines and actions | Pinnacle (international)’s own company: 0 · whole Pinnacle group: 2 |
| Owner proof | verified |
| Last checked | 15 Oct 2026 |
In numbers
- 2 fines and regulator actions against the owner since 2022, about €176,000 in total (converted to euros).
Who is behind it
Pinnacle started in 1998 and became known for low betting margins. Our data describes the group as private and does not name the people or companies that own it. The group uses a different company for each market. Balder Media Ltd, Belize company number 000045057, runs pinnacle.com. PinBet (Sverige) Limited, a Malta company, runs pinnacle.se. Pinny (Ontario) Limited runs pinnacle.ca for players in Ontario.
Licence and what it means for you
The pinnacle.com footer now names Balder Media Ltd and Anjouan licence ALSI-202412052-FI2, in place of the older Curaçao set-up. The Anjouan register lists pinnacle.com and pinnaclesports.com under it, valid until 23 December 2026. Anjouan is an offshore licence with fewer player safeguards than a Swedish or Ontario licence. Players in Sweden have pinnacle.se, which is in the Spelinspektionen register. Players in Ontario have pinnacle.ca, which runs under an operating agreement with iGaming Ontario.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Anjouan Gaming ALSI-202412052-FI2 offshore | B2C | – 2026-12-23 | register |
What each licence means, and self-exclusion
Sister sites
Our data lists no separate sister brands for Pinnacle. The group runs one brand in three versions: pinnacle.com, pinnacle.se and pinnacle.ca. Each version has its own company and its own rules, so an account limit or a self-exclusion on one site may not carry over to another.
Fines and regulator actions
No action in our data names Balder Media Ltd, the company behind pinnacle.com. Both actions on record concern the Swedish company, PinBet (Sverige) Limited. On 17 November 2022 Spelinspektionen gave it a warning and a SEK 2 million fine for anti-money-laundering failures. On 15 December 2025 it issued a remark over the duty to inform consumers.
All 2 fines and regulator actions, with sources
None of these 2 names Pinnacle (international)’s own company; they concern other companies of the Pinnacle group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-12-15 | PinBet (Sverige) Limited | Spelinspektionen (Sweden) | — | Remark over consumer information duties. source |
| 2022-11-17 | PinBet (Sverige) Limited | Spelinspektionen (Sweden) | SEK 2,000,000 | Warning and fine for anti-money-laundering failures. source |
About Pinnacle
Low-margin sportsbook long based in Curacao. It entered regulated Ontario via Pinny (Ontario) Limited.
Headquarters: Curaçao · Founded: 1998 · Ownership: private
How we know, and what we could not confirm
How we know: Footer now names Balder Media Ltd (Belize) under an Anjouan licence, not the older Curaçao set-up. The Anjouan register lists pinnacle.com and pinnaclesports.com under Balder Media.
Pinnacle sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Pinnacle?
A private group founded in 1998. Our data does not name the owners above it.
What licence does pinnacle.com have?
An Anjouan licence, ALSI-202412052-FI2, held by Balder Media Ltd of Belize.
Is Pinnacle licensed in Sweden?
Yes. pinnacle.se is listed under PinBet (Sverige) Limited in the Spelinspektionen register.
Has Pinnacle been fined?
Its Swedish company was fined SEK 2 million in 2022 and received a remark in 2025.
Is Pinnacle (international) legit?
Pinnacle (international) is run by Balder Media Ltd, which holds a licence from Anjouan Gaming for B2C. Check the licence in the Anjouan licence register. The company is private. Fines and regulator actions against Pinnacle (international)’s own company: 0; against the whole Pinnacle group: 2. Sister sites with the same owner: 0. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
Sources
Last checked 15 Oct 2026. Review text checked against our data on 21 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
