Who owns bet365?
As of : bet365 is run by Hillside (New Media Malta) Plc, Malta. It holds 7 licences, including from Spillemyndigheden (Denmark) and EMTA (Estonia), valid until May 2038. The company is private (Coates family).
| Ultimate owner | bet365 Group (private (Coates family; Denise Coates majority shareholder)) |
|---|---|
| Operating company | Hillside (New Media Malta) Plc, Malta · reg. 60573690 |
| Licences | Denmark — Spillemyndigheden Estonia — EMTA HKL000410 Estonia — EMTA HKL000270 Estonia — EMTA HKT000037 Estonia — EMTA HKT000036 Bulgaria — NRA (NRA online licence (no. not shown on whitelist)) Netherlands — KSA 3598 France — ANJ Spain — DGOJ (DGOJ general and singular licences (register lists licence types, no numbers)) Italy — ADM 16030 |
| Products | Casino, Sports betting |
| Website | bet365.dk |
| Also runs as | bet365.com, casino.pa.bet365.com, on.bet365.ca, bet365.ee, bet365.rs, bet365.nl, bet365.de, bet365.fr, bet365.es, bet365.it, bet365.gr, bet365.com.cy, nj.bet365.com, casino.mi.bet365.com, bet365.com.au, bet365.pe, bet365.mx |
| Companies of the other sites | Hillside (UK Sports) ENC (bet365.com) · UKGC account 55148 Hillside (New Jersey) LLC (casino.pa.bet365.com) · USA New Jersey — DGE Hillside (International Sports) ENC (on.bet365.ca) · Canada Ontario — iGaming Ontario · Canada Alberta — AGLC HILLSIDE NEW MEDIA D.O.O. Beograd (bet365.rs) · Serbia — Games of Chance Administration Hillside (Europe) ENC (bet365.de) · Sweden — Spelinspektionen · Germany — GGL · Ireland — GRAI (GRAI-0539-RB-26-0001) Hillside España Leisure, SA (bet365.es) · Spain — DGOJ +7 more on the owner page |
| Sister casinos | 2 |
| Fines and actions | bet365’s own company: 4 · whole bet365 Group: 8 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- bet365 Group owns 3 casino and betting brands (20 websites) in our data.
- 8 fines and regulator actions against the owner since 2015, about €8.2 million in total (converted to euros).
- Licensed in 7 countries: DK, EE, BG, NL, FR, ES, IT.
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Denmark — Spillemyndigheden | Online casino, Betting | active | register |
| Estonia — EMTA HKL000410 | — | – 2028-05-05 | register |
| Estonia — EMTA HKL000270 | — | – 2038-05-04 | register |
| Estonia — EMTA HKT000037 | — | active | register |
| Estonia — EMTA HKT000036 | — | active | register |
| Bulgaria — NRA NRA online licence (no. not shown on whitelist) | — | active | register |
| Netherlands — KSA 3598 | — | – 2031-10-01 | register |
| France — ANJ | — | active | register |
| Spain — DGOJ DGOJ general and singular licences (register lists licence types, no numbers) | — | active | register |
| Italy — ADM 16030 | — | active | register |
What these licences mean for you
- What a Spillemyndigheden licence means · self-exclusion: ROFUS
- Estonia — EMTA: Estonian rules apply to players in Estonia. What a casino licence means
- What a KSA licence means · self-exclusion: Cruks
- What a DGOJ licence means · self-exclusion: RGIAJ
- What an ADM licence means · self-exclusion: RUA
About bet365 Group
UK-based private betting company. In the US it runs as Hillside (New Jersey) LLC with an NJ casino service industry licence (NJ site since Aug 2019) and runs a PA online casino under Presque Isle Downs' certificate since Jul 2024.
Headquarters: United Kingdom · Founded: 2000 · Ownership: private (Coates family; Denise Coates majority shareholder)
How we know, and what we could not confirm
How we know: Listed under Hillside (New Media Malta) Plc (Bet365) in the Spillemyndigheden licence list (domain bet365.dk).
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at bet365 cover its sister sites? · How national self-exclusion schemes work
bet365 Group sister sites, fines and sources →
Fines and regulator actions
4 of these 8 concern bet365’s own company; the others concern other companies of the bet365 Group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2026-09-30 | Hillside (New Jersey) LLC / bet365 | USA New Jersey — DGE | USD 33,000 | DGE Director's ruling (summary for sep16-30 2026): civil penalty of $33,000 on Bet365 pursuant to an Action in Lieu of Complaint for violation of self-exclusion regulations source |
| 2024-08-31 | Hillside (New Jersey) LLC / bet365 | USA New Jersey — DGE | USD 33,000 | DGE Director's ruling (summary for aug16-31 2024): civil penalty of $33,000.00 against bet365 for accepting wagers on prohibited events and on events whose outcome was known source |
| 2024-04-04 | Hillside (UK Sports) ENC and Hillside (UK Gaming) ENC | UK Gambling Commission | GBP 582,120 | AML and social-responsibility failures found in 2022 compliance check. source |
| 2023-04-24 | Hillside (Gaming) ENC | Spelinspektionen (Sweden) | SEK 14,000,000 | Warning and fine for duty-of-care failures (casino). source |
| 2023-04-24 | Hillside (Sports) ENC | Spelinspektionen (Sweden) | SEK 65,000,000 | Warning and fine for duty-of-care failures (betting). source |
| 2023-03-10 | Hillside New Media Malta Plc | Kansspelautoriteit (Netherlands) | EUR 400,000 | Sent advertising and bonuses to registered 18-24-year-olds from 26 Oct 2021 to 1 Feb 2022. source |
| 2021-03-22 | Hillside (Sports) ENC | Spelinspektionen (Sweden) | SEK 1,000,000 | Remark and fine over betting on events that are not allowed. source |
| 2015-10-13 | Hillside Gaming and Hillside Sports (bet365.com) | Romania — ONJN | — | Right to operate annulled and bet365.com blacklisted; regulator gave no public reason (press reported it kept taking Romanian bets during licensing). source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns bet365?
Hillside (New Media Malta) Plc runs it.
Is bet365 licensed?
Yes. Its operator Hillside (New Media Malta) Plc holds 7 licences, including from Spillemyndigheden (Denmark) and EMTA (Estonia).
Has the owner of bet365 been fined?
8 records on file. The latest: USA New Jersey — DGE, 2026-09-30.
Is bet365 legit?
bet365 is run by Hillside (New Media Malta) Plc, which holds 7 licences, including from Spillemyndigheden (Denmark) and EMTA (Estonia). Check the licence in the Spillemyndigheden licence register. The company is private (Coates family). Fines and regulator actions against bet365’s own company: 4; against the whole bet365 Group: 8. Sister sites with the same owner: 2. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are bet365’s sister sites?
bet365 has 2 sister casinos with the same owner, bet365 Group: bet365 Brasil, bet365 Argentina. Full list: all bet365 Group sister sites.
Sources
- https://www.spillemyndigheden.dk/en-us/licensed-gambling-operators
- https://www.emta.ee/ariklient/registreerimine-ettevotlus/hasartmangukorraldajale/seaduslike-hasartmangukorraldajate
- https://mtr.ttja.ee/juriidiline_isik/210343
- https://nra.bg/wps/portal/nra/registers-i-spisuci?1dmy&urile=wcm%3apath%3a%2Fagency%2Fsite%2Fregisters-i-spisuci%2Fspisuci%2Fspisuci-na-internet-stranicite-chrez-koito-se-organizirat-hazarni-igri%2F751da80c-f324-4548-a073-d1b8e4195f86
- https://openovergokken.nl/kansspelwijzer/hillside-new-media-malta-plc/
- https://kansspelautoriteit.nl/kansspelwijzer
- https://anj.fr/offre-de-jeu-et-marche/operateurs-agrees
- https://www.ordenacionjuego.es/operadores-juego/operadores-licencia/operadores/hillside-new-media-malta-plc
- https://www.adm.gov.it/portale/monopoli/giochi/gioco_distanza/gioco_dist_concessionari
Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
