Who owns bet365 Serbia?
As of : bet365 Serbia is owned by bet365 Group, private (Coates family). The site runs under HILLSIDE NEW MEDIA D.O.O. Beograd, Serbia, with a licence from Games of Chance Administration (Serbia). The same owner has 2 other casinos.
| Ultimate owner | bet365 Group (private (Coates family; Denise Coates majority shareholder)) |
|---|---|
| Operating company | HILLSIDE NEW MEDIA D.O.O. Beograd, Serbia · reg. MB 21988375 / PIB 114206830 |
| Licences | Serbia — Games of Chance Administration online approval (no. not shown on register) |
| Products | Casino, Sports betting |
| Website | bet365.rs |
| Also runs as | bet365.com, casino.pa.bet365.com, on.bet365.ca, bet365.dk, bet365.ee, bet365.nl, bet365.de, bet365.fr, bet365.es, bet365.it, bet365.gr, bet365.com.cy, nj.bet365.com, casino.mi.bet365.com, bet365.com.au, bet365.pe, bet365.mx |
| Companies of the other sites | Hillside (UK Sports) ENC (bet365.com) · UKGC account 55148 Hillside (New Jersey) LLC (casino.pa.bet365.com) · USA New Jersey — DGE Hillside (International Sports) ENC (on.bet365.ca) · Canada Ontario — iGaming Ontario · Canada Alberta — AGLC Hillside (New Media Malta) Plc (bet365.dk, bet365.ee, bet365.nl, bet365.fr, bet365.it) · Denmark — Spillemyndigheden · Estonia — EMTA HKL000410 · Estonia — EMTA HKL000270 · Estonia — EMTA HKT000037 · Estonia — EMTA HKT000036 · Bulgaria — NRA · Netherlands — KSA 3598 · France — ANJ · Spain — DGOJ · Italy — ADM 16030 Hillside (Europe) ENC (bet365.de) · Sweden — Spelinspektionen · Germany — GGL · Ireland — GRAI (GRAI-0539-RB-26-0001) Hillside España Leisure, SA (bet365.es) · Spain — DGOJ +7 more on the owner page |
| Sister casinos | 2 |
| Fines and actions | bet365 Serbia’s own company: 3 · whole bet365 Group: 8 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- bet365 Group owns 3 casino and betting brands (20 websites) in our data.
- 8 fines and regulator actions against the owner since 2015, about €8.2 million in total (converted to euros).
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Serbia — Games of Chance Administration online approval (no. not shown on register) | — | active | register |
About bet365 Group
UK-based private betting company. In the US it runs as Hillside (New Jersey) LLC with an NJ casino service industry licence (NJ site since Aug 2019) and runs a PA online casino under Presque Isle Downs' certificate since Jul 2024.
Headquarters: United Kingdom · Founded: 2000 · Ownership: private (Coates family; Denise Coates majority shareholder)
How we know, and what we could not confirm
How we know: On UIS register of online (electronic communication) game organisers.
2 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Does self-exclusion at bet365 Serbia cover its sister sites? · How national self-exclusion schemes work
bet365 Group sister sites, fines and sources →
Fines and regulator actions
3 of these 8 concern bet365 Serbia’s own company; the others concern other companies of the bet365 Group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2026-09-30 | Hillside (New Jersey) LLC / bet365 | USA New Jersey — DGE | USD 33,000 | DGE Director's ruling (summary for sep16-30 2026): civil penalty of $33,000 on Bet365 pursuant to an Action in Lieu of Complaint for violation of self-exclusion regulations source |
| 2024-08-31 | Hillside (New Jersey) LLC / bet365 | USA New Jersey — DGE | USD 33,000 | DGE Director's ruling (summary for aug16-31 2024): civil penalty of $33,000.00 against bet365 for accepting wagers on prohibited events and on events whose outcome was known source |
| 2024-04-04 | Hillside (UK Sports) ENC and Hillside (UK Gaming) ENC | UK Gambling Commission | GBP 582,120 | AML and social-responsibility failures found in 2022 compliance check. source |
| 2023-04-24 | Hillside (Gaming) ENC | Spelinspektionen (Sweden) | SEK 14,000,000 | Warning and fine for duty-of-care failures (casino). source |
| 2023-04-24 | Hillside (Sports) ENC | Spelinspektionen (Sweden) | SEK 65,000,000 | Warning and fine for duty-of-care failures (betting). source |
| 2023-03-10 | Hillside New Media Malta Plc | Kansspelautoriteit (Netherlands) | EUR 400,000 | Sent advertising and bonuses to registered 18-24-year-olds from 26 Oct 2021 to 1 Feb 2022. source |
| 2021-03-22 | Hillside (Sports) ENC | Spelinspektionen (Sweden) | SEK 1,000,000 | Remark and fine over betting on events that are not allowed. source |
| 2015-10-13 | Hillside Gaming and Hillside Sports (bet365.com) | Romania — ONJN | — | Right to operate annulled and bet365.com blacklisted; regulator gave no public reason (press reported it kept taking Romanian bets during licensing). source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns bet365 Serbia?
bet365 Group.
Is bet365 Serbia licensed?
Yes. Its operator HILLSIDE NEW MEDIA D.O.O. Beograd holds a licence from Games of Chance Administration (Serbia).
Has the owner of bet365 Serbia been fined?
8 records on file. The latest: USA New Jersey — DGE, 2026-09-30.
Is bet365 Serbia legit?
bet365 Serbia is run by HILLSIDE NEW MEDIA D.O.O. Beograd, which holds a licence from Games of Chance Administration (Serbia). Its owner is bet365 Group, a private company. Fines and regulator actions against bet365 Serbia’s own company: 3; against the whole bet365 Group: 8. Sister sites with the same owner: 2. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are bet365 Serbia’s sister sites?
bet365 Serbia has 2 sister casinos with the same owner, bet365 Group: bet365 Brasil, bet365 Argentina. Full list: all bet365 Group sister sites.
Sources
Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
