Who owns Bally Bet?
As of : Bally Bet is owned by Bally's Corporation, a NYSE-listed casino company based in Rhode Island. Standard General took majority control in February 2025. In Ontario, Bally Bet runs under Bally's Canada Inc., which has an operating agreement with iGaming Ontario. The Ontario site is play.ballybet.ca.
| Ultimate owner | Standard General L.P. (private investment firm) |
|---|---|
| Owner chain | Bally's Corporation → Standard General L.P. |
| Operating company | Bally's Canada Inc., CA-ON |
| Licences | Canada Ontario — iGaming Ontario Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory) Canada Alberta — AGLC iGaming operator registration (AGLC register; registered for the Alberta market opened 13 Jul 2026) |
| Products | Sports betting, Casino |
| Sportsbook | Kambi reported |
| Website | ballybet.com |
| Also runs as | play.ballybet.com, play.ballybet.ca |
| Companies of the other sites | Premier Atlantic City LLC d/b/a Bally Atlantic City (play.ballybet.com) · USA New Jersey — DGE NJIGP 26-011 |
| Sister casinos | 10 |
| Fines and actions | Bally Bet’s own company: 0 · whole Bally's Corporation group: 3 |
| Owner proof | verified |
| Last checked | 15 Oct 2026 |
In numbers
- Bally's Canada Inc. also runs 1 other gambling brand under the same company and licence.
- Bally's Corporation owns 11 casino and betting brands (17 websites) in our data.
- 3 fines and regulator actions against the owner since 2024, about €7.0 million in total (converted to euros).
Who is behind it
Bally's was founded in 2004. In October 2025 it moved its international online business into the Greek lottery firm Intralot and became its owner with about 58%. That company is now Bally's Intralot. It runs the UK Bally Casino and Bally Bet sites, Jackpotjoy and Virgin Games. Bally's also holds the only Rhode Island iGaming licence, live since March 2024.
Licence and what it means for you
Bally's Canada Inc. runs the Ontario site, play.ballybet.ca, under an operating agreement with iGaming Ontario. That registration covers players in Ontario only, and the iGaming Ontario directory does not show the AGCO registration number. The same company is also registered with Alberta's AGLC for the Alberta market, valid until August 2027. Bally Bet and Bally Casino also run in New Jersey at play.ballybet.com, where a state licence covers players inside that state only.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Canada Ontario — iGaming Ontario Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory) | — | active | register |
| Canada Alberta — AGLC iGaming operator registration (AGLC register; registered for the Alberta market opened 13 Jul 2026) | — | – 2027-08-05 | register |
What each licence means, and self-exclusion
Sister sites
Bally's Corporation runs 10 other brands in our data, including Bally Casino, Monopoly Casino, Virgin Casino in New Jersey (rebranded) and Bally's Dover Online Casino.
10 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
Bally Casinoballycasino.comMonopoly Casinomonopolycasino.com
- Virgin Casino (NJ)virgincasino.com rebranded
- Bally's Dover Online Casinoballysdover.betrivers.com
Jackpotjoyjackpotjoy.com
Virgin Gamesvirgingames.com- Rainbow Riches Casinorainbowrichescasino.com
Double Bubble Bingodoublebubblebingo.com
Bally Casino / Bally Betballycasino.co.ukBotemaniabotemania.es
Fines and regulator actions
Our data lists no fine against Bally's Canada Inc., the Ontario operator. One US case is in New Jersey, where Bally Bet also takes bets: in June 2026 the DGE fined Bally's Interactive $7,050 for breaking self-exclusion rules. The group record holds 3 actions in all. In March 2026 the Massachusetts Gaming Commission fined Bally's Interactive, trading as BallyBet, $7,500 for taking bets that were not in its approved betting catalogue. The largest, a £6 million UK fine in January 2024, hit Gamesys Operations Limited, which runs UK bingo and casino sites, not Bally Bet.
All 3 fines and regulator actions, with sources
None of these 3 names Bally Bet’s own company; they concern other companies of the Bally's Corporation group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2026-06-30 | Bally's Interactive | USA New Jersey — DGE | USD 7,050 | DGE Director's ruling (summary for jun16-30 2026): civil penalty of $7,050 against Bally's Interactive for violation of self-exclusion rules source |
| 2026-03-08 | Bally's Interactive, LLC d/b/a BallyBet | USA Massachusetts — Gaming Commission | USD 7,500 | Civil administrative penalty for Sports Wagering Catalog noncompliance. Listed on the Commission's noncompliance enforcement page (https://massgaming.com/regulations/noncompliance-enforcement-actions/). source |
| 2024-01-10 | Gamesys Operations Limited | UK Gambling Commission | GBP 6,000,000 | Social-responsibility and anti-money-laundering failures (Nov 2021-Jul 2022), including weak automated affordability and harm checks. Imposed while Gamesys belonged to Bally's Corporation, before it moved into Bally's Intralot. source |
About Standard General L.P.
New York investment firm. It owned The Queen Casino & Entertainment and, on 7 February 2025, completed its take-private style merger with Bally's Corporation, combining Queen into Bally's and becoming Bally's majority shareholder.
Headquarters: US · Founded: 2007 · Ownership: private investment firm
How we know, and what we could not confirm
How we know: Ontario site play.ballybet.ca.
- We have no company registration number for Bally's Canada Inc..
Standard General L.P. sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Often compared
- Are Bally Bet and Monopoly Casino (UK, monopolycasino.com) owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Bally Bet and Bally Casino owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Bally Bet and Jackpotjoy owned by the same company? Yes, both are owned by Bally's Corporation.
Questions and answers
Who owns Bally Bet?
Bally's Corporation. Standard General has held majority control since February 2025.
Is Bally Bet licensed in Ontario?
Yes. Bally's Canada Inc. has an operating agreement with iGaming Ontario.
Who runs the UK Bally Casino site?
Bally's Intralot, the former Intralot, in which Bally's holds about 58%.
Is Bally Bet legit?
Bally Bet is run by Bally's Canada Inc., which holds a licence from iGaming Ontario (Canada Ontario) and a licence from AGLC (Canada Alberta). Check the licence in the Ontario licence register. Its owner is Standard General L.P., a private company. Fines and regulator actions against Bally Bet’s own company: 0; against the whole Bally's Corporation group: 3. Sister sites with the same owner: 10. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Bally Bet’s sister sites?
Bally Bet has 10 sister casinos with the same owner, Standard General L.P.: Bally Casino, Monopoly Casino, Virgin Casino (NJ), Bally's Dover Online Casino, Jackpotjoy and 5 more. Full list: all Standard General L.P. sister sites.
Sources
- https://igamingontario.ca/en/player/regulated-igaming-market
- https://aglc.ca/gaming-registrants
- https://aglc.ca/admin/content/gaming-registrants/export?page&_format=csv
Last checked 15 Oct 2026. Review text checked against our data on 20 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
How casino ownership works: the data
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