Who owns Bally Casino / Bally Bet?

As of 14 Oct 2026: Bally Casino / Bally Bet is owned by Standard General L.P., private investment firm. The site runs under Gamesys Operations Limited, Gibraltar, with a licence from UKGC (account 38905). The same owner has 10 other casinos.

Ultimate owner	Standard General L.P. (private investment firm)
Owner chain	Bally's Intralot S.A. → Bally's Corporation → Standard General L.P.
Operating company	Gamesys Operations Limited, Gibraltar
Licences	UKGC account 38905
Products	Casino, Sports betting
Website	ballycasino.co.uk
Sister casinos	10
Fines and actions	Bally Casino / Bally Bet’s own company: 1 · whole Bally's Corporation group: 3
Owner proof	verified
Last checked	14 Oct 2026

In numbers

Gamesys Operations Limited also runs 5 other gambling brands under the same company and licence.
Bally's Corporation owns 11 casino and betting brands (17 websites) in our data.
3 fines and regulator actions against the owner since 2024, about €7.0 million in total (converted to euros).
Bally's Corporation has owned Bally Casino / Bally Bet since 2025.

Licences

Regulator	Type	Valid	Check it
UKGC account 38905	—	active	register

What these licences mean for you

What a UKGC licence means · self-exclusion: GamStop

About Standard General L.P.

New York investment firm. It owned The Queen Casino & Entertainment and, on 7 February 2025, completed its take-private style merger with Bally's Corporation, combining Queen into Bally's and becoming Bally's majority shareholder.

Headquarters: US · Founded: 2007 · Ownership: private investment firm

How we know, and what we could not confirm

How we know: Ex-Gamesys; Bally's bought Gamesys in 2021, then sold its international interactive arm to Intralot (Oct 2025).

We have no company registration number for Gamesys Operations Limited.

10 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Standard General L.P. sister sites, fines and sources →

Fines and regulator actions

1 of these 3 concerns Bally Casino / Bally Bet’s own company; the others concern other companies of the Bally's Corporation group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

Date	Company	Regulator / court	Amount	Reason
2026-06-30	Bally's Interactive	USA New Jersey — DGE	USD 7,050	DGE Director's ruling (summary for jun16-30 2026): civil penalty of $7,050 against Bally's Interactive for violation of self-exclusion rules source
2026-03-08	Bally's Interactive, LLC d/b/a BallyBet	USA Massachusetts — Gaming Commission	USD 7,500	Civil administrative penalty for Sports Wagering Catalog noncompliance. Listed on the Commission's noncompliance enforcement page (https://massgaming.com/regulations/noncompliance-enforcement-actions/). source
2024-01-10	Gamesys Operations Limited	UK Gambling Commission	GBP 6,000,000	Social-responsibility and anti-money-laundering failures (Nov 2021-Jul 2022), including weak automated affordability and harm checks. Imposed while Gamesys belonged to Bally's Corporation, before it moved into Bally's Intralot. source

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.