Standard General L.P.: who it is and what it owns
As of : Standard General L.P. (private investment firm; US) is an investment firm. Through the companies it controls it holds 11 casino and betting brands, including Bally Bet, Bally Casino, Jackpotjoy. They are a portfolio of separate companies, not sister sites of each other. New York investment firm. It owned The Queen Casino & Entertainment and, on 7 February 2025, completed its take-private style merger with Bally's Corporation, combining Queen into Bally's and becoming Bally's majority shareholder.
Standard General L.P. is an investor. The casinos below belong to different companies it has invested in. They are listed as its portfolio, not as sister sites: sister sites on our brand pages come from the operating company.
| Ownership | private investment firm |
|---|---|
| Headquarters | US |
| Portfolio brands | 11 casino and betting brands · 17 websites in total |
| Operating companies | 3 |
| Fines and regulator actions | 3 |
| Last checked | 21 Oct 2026 |
What changed
Dated changes in our data for Standard General L.P., its sub-groups and their companies, newest first.
- Bally's Corporation became part of Standard General L.P.. Bally's Corporation owns 11 casino and betting brands in our data.Owner text: listed (NYSE: BALY); majority owned by funds of Standard General since 7 Feb 2025
- Jackpotjoy, Virgin Games, Monopoly Casino (UK, monopolycasino.com), Rainbow Riches Casino, Double Bubble Bingo, Bally Casino / Bally Bet and 1 more came to Bally's Intralot S.A. (part of Bally's Corporation).
Casino and betting brands of Standard General L.P.
| Name | Website | Licences | Owner proof |
|---|---|---|---|
| Bally Casino | ballycasino.com | USA Pennsylvania — PGCB | verified |
| Bally Bet | ballybet.com | Canada Ontario — iGaming Ontario, Canada Alberta — AGLC | verified |
| Bally Bet / Bally Casino NJ | play.ballybet.com | USA New Jersey — DGE | verified |
| Monopoly Casino | play.monopolycasinous.com | USA New Jersey — DGE | verified |
| Virgin Casino (NJ) rebranded | virgincasino.com | USA New Jersey — DGE | verified |
| Bally Casino PA | pa.ballycasino.com | USA Pennsylvania — PGCB | verified |
| Bally's Dover Online Casino | ballysdover.betrivers.com | reported | |
| Bally Bet (Ontario) | play.ballybet.ca | Canada Ontario — iGaming Ontario, Canada Alberta — AGLC | verified |
| Monopoly (Ontario) | play.monopolycasino.ca | Canada Ontario — iGaming Ontario, Canada Alberta — AGLC | verified |
| Jackpotjoy | jackpotjoy.com | UKGC | verified |
| Virgin Games | virgingames.com | UKGC | verified |
| Monopoly Casino | monopolycasino.com | UKGC | verified |
| Rainbow Riches Casino | rainbowrichescasino.com | UKGC | verified |
| Double Bubble Bingo | doublebubblebingo.com | UKGC | verified |
| Bally Casino / Bally Bet | ballycasino.co.uk | UKGC | verified |
| Botemania | botemania.es | Spain — DGOJ | verified |
| Monopoly Casino Spain | monopolycasino.es | Spain — DGOJ | reported |
Operating companies and licences
| Company | Where | Licences |
|---|---|---|
| Premier Atlantic City LLC d/b/a Bally Atlantic City | US-NJ | USA New Jersey — DGE NJIGP 26-011 |
| Bally's Pennsylvania, LLC d/b/a Bally's Casino | US-PA | USA Pennsylvania — PGCB Interactive gaming certificate |
| Bally's Canada Inc. | CA-ON | Canada Ontario — iGaming Ontario Operating agreement with iGaming Ontario; AGCO registration (number not shown on iGO directory) Canada Alberta — AGLC iGaming operator registration (AGLC register; registered for the Alberta market opened 13 Jul 2026) |
Fines and regulator actions
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Regulator / court | Amount | Reason |
|---|---|---|---|
| 2026-06-30 | USA New Jersey — DGE | USD 7,050 | DGE Director's ruling (summary for jun16-30 2026): civil penalty of $7,050 against Bally's Interactive for violation of self-exclusion rules source |
| 2026-03-08 | USA Massachusetts — Gaming Commission | USD 7,500 | Civil administrative penalty for Sports Wagering Catalog noncompliance. Listed on the Commission's noncompliance enforcement page (https://massgaming.com/regulations/noncompliance-enforcement-actions/). source |
| 2024-01-10 | UK Gambling Commission | GBP 6,000,000 | Social-responsibility and anti-money-laundering failures (Nov 2021-Jul 2022), including weak automated affordability and harm checks. Imposed while Gamesys belonged to Bally's Corporation, before it moved into Bally's Intralot. source |
See the biggest gambling fines of 2026 →
Are they the same company?
- Are Bally Bet and Monopoly Casino (UK, monopolycasino.com) owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Bally Casino and Monopoly Casino (UK, monopolycasino.com) owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Bally Bet and Bally Casino owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Jackpotjoy and Monopoly Casino (UK, monopolycasino.com) owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Monopoly Casino (UK, monopolycasino.com) and Virgin Games owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Bally Bet and Jackpotjoy owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Bally Bet and Virgin Games owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Bally Casino and Jackpotjoy owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Bally Casino and Virgin Games owned by the same company? Yes, both are owned by Bally's Corporation.
- Are Jackpotjoy and Virgin Games owned by the same company? Yes, both are owned by Bally's Corporation.
Questions and answers
Which casinos and betting sites does Standard General L.P. own?
Standard General L.P. holds 11 casino and betting brands through companies it controls, including Bally Bet, Bally Casino, Jackpotjoy. The full list of 11 is on this page.
Who owns Standard General L.P.?
Standard General L.P. is private investment firm.
Has Standard General L.P. been fined?
Yes. 3 fines and regulator actions on record. The latest: USA New Jersey — DGE, 2026-06-30.
