Who owns 777?
As of : 777 is an online casino at 777.com. Its owner is evoke plc, the London-listed group known as 888 Holdings until 2024. The licence holder is 888 UK Limited, registered in Gibraltar, under UK Gambling Commission account 39028. We took the link from the UK register, where 777.com is an active domain of 888 UK Limited.
| Ultimate owner | evoke plc (listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)) |
|---|---|
| Operating company | 888 UK Limited, Gibraltar |
| Licences | UKGC account 39028 |
| Products | Casino |
| Website | 777.com |
| Sister casinos | 21 |
| Fines and actions | 777’s own company: 2 · whole evoke plc group: 5 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- 888 UK Limited also runs 2 other gambling brands under the same company and licence.
- evoke plc owns 22 casino and betting brands (50 websites) in our data.
- 5 fines and regulator actions against the owner since 2017, about €39 million in total (converted to euros).
Who is behind it
evoke plc is based in Gibraltar, and our data gives 1997 as its founding year. In July 2022 it bought the non-US William Hill business from Caesars. In May 2024 it changed its name from 888 Holdings to evoke. Bally's Intralot has agreed to buy evoke. Shareholders approved the deal on 17 August 2026, but the Gibraltar court still has to sanction it. Our data expects that between Q4 2026 and Q1 2027. Until then evoke stays a listed company. 777 is not on evoke's own brand page; the link comes from the UK licence register.
Licence and what it means for you
888 UK Limited holds UK account 39028, and the register shows it as active. Our data lists the UK as the market of 777. On 777.com the UK rules on identity checks, safer-gambling tools and complaints apply. The same company holds the licence for other 888 sites, so its compliance record also covers 777.
Licence records
What each licence means, and self-exclusion
- What a UKGC licence means · self-exclusion: GamStop
Sister sites
The 888 sites, such as 888.com and 888poker, are the nearest relatives. William Hill and Mr Green joined the group later. Our data lists 21 sister brands, among them 888 Romania and Winner. A self-exclusion at 777 does not close an account at William Hill or Mr Green.
21 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
William Hillwilliamhill.com888.com888.com
888poker888poker.com
Mr Greenmrgreen.com
Winnerwinner.ro888Slots DE888slots.de
Hot Spinshotspins.ro
Elite Slotseliteslots.ro- Bet7bet7.ro
Lady Casinoladycasino.ro- Winner Onlinewinneronline.ro
- Oriental Casinoorientalcasino.ro
- BetPlacesbetplaces.ro
Mr Playmrplay.ro- FlashWinflashwin.ro
- Casino Funcasinofun.ro
Pacanelepacanele.ro
888 Romania888.ro
888casino Romania888casino.ro
888sport Romania888sport.ro
888poker Romania888poker.ro
Does self-exclusion at 777 cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
Two UK actions in our data name 888 UK Limited, the company behind 777. In March 2022 the UK Gambling Commission fined it £9.4 million for social-responsibility and anti-money-laundering failures, with an official warning and an audit. In 2017 it paid £7.8 million for failing vulnerable and self-excluded customers. Other actions concern other evoke companies. The largest is the £19.2 million UK penalty of March 2023 on William Hill companies and Mr Green; that conduct came before 888 owned them. Our data lists 5 actions across the group.
All 5 fines and regulator actions, with sources
2 of these 5 concern 777’s own company; the others concern other companies of the evoke plc group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-02-28 | WHG CEUTA SA | Spain — DGOJ | EUR 75,000 | Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source |
| 2023-03-28 | WHG (International) Limited (williamhill.com) | UK Gambling Commission | GBP 12,500,000 | Social responsibility and anti-money-laundering failures on William Hill's online site; part of a record GBP 19.2m package for three William Hill businesses. source |
| 2023-03-28 | Mr Green Limited (mrgreen.com) | UK Gambling Commission | GBP 3,700,000 | Social responsibility and AML failures (part of the GBP 19.2m William Hill package). source |
| 2022-03-01 | 888 UK Limited | UK Gambling Commission | GBP 9,400,000 | Social-responsibility and AML failures; official warning and audit. source |
| 2017 | 888 UK Limited | UK Gambling Commission | GBP 7,800,000 | Earlier penalty package for failing vulnerable/self-excluded customers. source |
About evoke plc
evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot; shareholders approved the scheme in August 2026, and court sanction and some regulatory approvals were still outstanding in October 2026. In October 2026 it sold 80% of 888AFRICA to GiG Software.
Headquarters: Gibraltar · Founded: 1997 · Ownership: listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)
How we know, and what we could not confirm
How we know: Active domain on 888 UK Ltd licence; not named on evoke's brand page.
- We have no company registration number for 888 UK Limited.
evoke plc sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Often compared
- Are 777 and 888casino owned by the same company? Yes, both are owned by evoke plc.
- Are 777 and 888poker owned by the same company? Yes, both are owned by evoke plc.
- Are 777 and Mr Green owned by the same company? Yes, both are owned by evoke plc.
Questions and answers
Who owns 777.com?
evoke plc, the former 888 Holdings. Bally's Intralot has agreed to buy evoke; the deal was not complete in October 2026.
Is 777 licensed in the UK?
Yes. 888 UK Limited holds UK Gambling Commission account 39028, and 777.com is on its domain list.
Has 777 been fined?
Its licence holder, 888 UK Limited, was fined £9.4 million in 2022 and £7.8 million in 2017.
Is 777 part of 888?
Yes. It runs under the same company, 888 UK Limited, as other 888 sites.
Is 777 legit?
777 is run by 888 UK Limited, which holds a licence from UKGC (account 39028). Check the licence in the UKGC licence register. Its owner is evoke plc, a listed company. Fines and regulator actions against 777’s own company: 2; against the whole evoke plc group: 5. Sister sites with the same owner: 21. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are 777’s sister sites?
777 has 21 sister casinos with the same owner, evoke plc: William Hill, 888.com, 888poker, Mr Green, Winner and 16 more. Full list: all evoke plc sister sites.
Sources
- https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/39028
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-businesses.csv
Last checked 14 Oct 2026. Review text checked against our data on 25 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
How casino ownership works: the data
Other languages: Suomi
