Who owns 888poker?

As of : evoke plc, the London-listed group formerly called 888 Holdings, owns 888poker. Its poker games run under 888 UK Limited in Gibraltar, which holds UK Gambling Commission account 39028. In August 2026 evoke shareholders approved a takeover by Bally's Intralot. Court sanction and some regulatory approvals were still outstanding in October 2026.

Ultimate ownerevoke plc (listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027))
Operating company888 UK Limited, Gibraltar
LicencesUKGC account 39028
ProductsPoker
Website888poker.com
Also runs as888poker.se, 888poker.dk, 888poker.de, 888poker.ca
Companies of the other sites888 Sweden Limited (888poker.se) · Sweden — Spelinspektionen
888 Denmark Limited (888poker.dk) · Denmark — Spillemyndigheden
888 Germany Limited (888poker.de) · Germany — GGL
VHL Ontario Limited (888poker.ca) · Canada Ontario — iGaming Ontario · Canada Alberta — AGLC
Sister casinos21
Fines and actions888poker’s own company: 2 · whole evoke plc group: 5
Owner proofverified
Last checked14 Oct 2026

In numbers

  • 888 UK Limited also runs 2 other gambling brands under the same company and licence.
  • evoke plc owns 22 casino and betting brands (50 websites) in our data.
  • 5 fines and regulator actions against the owner since 2017, about €39 million in total (converted to euros).

Who is behind it

888poker is the poker brand of evoke plc, the company founded in 1997 as 888 and renamed in May 2024. Bally's Intralot, listed on Euronext Athens, has agreed to buy evoke. The Gibraltar court sanction is expected between Q4 2026 and Q1 2027. In October 2026 evoke also sold 80% of 888AFRICA to GiG Software.

888poker has separate sites for Sweden, Denmark, Germany and Ontario.

Licence and what it means for you

888poker uses the same UK licence as 888casino: 888 UK Limited, Gambling Commission account 39028. For poker players this means UK rules on identity checks and safer gambling apply to your account. GamStop self-exclusion covers all UK-licensed online sites. Our data lists no other licence for 888 UK Limited. The country sites run under other evoke companies: 888 Sweden Limited for 888poker.se (Spelinspektionen licence), 888 Denmark Limited for 888poker.dk (Spillemyndigheden licence), 888 Germany Limited for 888poker.de (on the GGL whitelist for online poker) and VHL Ontario Limited for 888poker.ca (operating agreement with iGaming Ontario). The first three are Malta companies.

Licence records

RegulatorTypeValidCheck it
UKGC
account 39028
—activeregister

What each licence means, and self-exclusion

Sister sites

888poker is the group's only poker-only brand, and Romania has its own 888poker Romania site. William Hill and 888.com also offer poker next to sports and casino. evoke runs 21 other brands in our data. A self-exclusion at 888poker may not cover them.

21 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at 888poker cover its sister sites? · How national self-exclusion schemes work

Fines and regulator actions

The poker site shares its licence holder with 888casino, so the same penalties apply. Our data shows the UK Gambling Commission took £9.4 million from 888 UK Limited in March 2022, with an official warning and an audit, over social-responsibility and money-laundering checks. An earlier £7.8 million package from 2017 was also about not protecting vulnerable players. The wider group has 5 fines and actions on record.

All 5 fines and regulator actions, with sources

2 of these 5 concern 888poker’s own company; the others concern other companies of the evoke plc group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

DateCompanyRegulator / courtAmountReason
2025-02-28WHG CEUTA SASpain — DGOJEUR 75,000Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source
2023-03-28WHG (International) Limited (williamhill.com)UK Gambling CommissionGBP 12,500,000Social responsibility and anti-money-laundering failures on William Hill's online site; part of a record GBP 19.2m package for three William Hill businesses. source
2023-03-28Mr Green Limited (mrgreen.com)UK Gambling CommissionGBP 3,700,000Social responsibility and AML failures (part of the GBP 19.2m William Hill package). source
2022-03-01888 UK LimitedUK Gambling CommissionGBP 9,400,000Social-responsibility and AML failures; official warning and audit. source
2017888 UK LimitedUK Gambling CommissionGBP 7,800,000Earlier penalty package for failing vulnerable/self-excluded customers. source

About evoke plc

evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot; shareholders approved the scheme in August 2026, and court sanction and some regulatory approvals were still outstanding in October 2026. In October 2026 it sold 80% of 888AFRICA to GiG Software.

Headquarters: Gibraltar · Founded: 1997 · Ownership: listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)

How we know, and what we could not confirm

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Often compared

Questions and answers

Who owns 888poker?

evoke plc, the former 888 Holdings.

Is 888poker licensed?

Yes. 888 UK Limited holds UK Gambling Commission account 39028.

Has 888poker been fined?

Yes. Its company, 888 UK Limited, was fined £9.4 million by the UK Gambling Commission in 2022.

Is 888poker being sold?

evoke shareholders approved a takeover by Bally's Intralot in August 2026. It had not completed in October 2026.

Is 888poker legit?

888poker is run by 888 UK Limited, which holds a licence from UKGC (account 39028). Check the licence in the UKGC licence register. Its owner is evoke plc, a listed company. Fines and regulator actions against 888poker’s own company: 2; against the whole evoke plc group: 5. Sister sites with the same owner: 21. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.

What are 888poker’s sister sites?

888poker has 21 sister casinos with the same owner, evoke plc: William Hill, 888.com, 777, Mr Green, Winner and 16 more. Full list: all evoke plc sister sites.

Sources

Last checked 14 Oct 2026. Review text checked against our data on 25 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.

How casino ownership works: the data

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