Who owns William Hill?
As of : evoke plc owns William Hill. evoke, the London-listed group once called 888 Holdings, bought the non-US William Hill business from Caesars in July 2022. In Great Britain the operator is WHG (International) Limited, a Gibraltar company with UK Gambling Commission account 39225. A takeover of evoke by Bally's Intralot has been agreed but is not complete.
| Ultimate owner | evoke plc (listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)) |
|---|---|
| Operating company | WHG (International) Limited, Gibraltar |
| Licences | UKGC account 39225 |
| Products | Sports betting, Casino, Poker |
| Website | williamhill.com |
| Also runs as | williamhill.es, williamhill.it |
| Companies of the other sites | WHG Ceuta, S.A. (williamhill.es) · Spain — DGOJ William Hill Malta Plc (williamhill.it) · Italy — ADM 16044 |
| Sister casinos | 21 |
| Fines and actions | William Hill’s own company: 1 · whole evoke plc group: 5 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- evoke plc owns 22 casino and betting brands (50 websites) in our data.
- 5 fines and regulator actions against the owner since 2017, about €39 million in total (converted to euros).
- evoke plc has owned William Hill since 2022.
Who is behind it
William Hill joined the group in July 2022, when 888 Holdings bought its non-US business from Caesars. The buyer renamed itself evoke plc in May 2024 and keeps its head office in Gibraltar. The William Hill brand in the US was not part of the deal and stayed with Caesars. A takeover of evoke by Bally's Intralot is pending; the long-stop date is 5 September 2027.
Licence and what it means for you
WHG (International) Limited, based in Gibraltar, holds UK Gambling Commission account 39225. It covers William Hill's online sports betting, casino and poker for players in Great Britain. The Spanish site williamhill.es and the Italian site williamhill.it work under local regulators; our data does not name their licence holders. In Spain, a company called WHG CEUTA SA appears in a regulator decision.
Licence records
What each licence means, and self-exclusion
- What a UKGC licence means · self-exclusion: GamStop
Sister sites
William Hill's nearest sisters are the other sports brands, 888sport and Winner. Mr Green came to the group with William Hill in 2022. In total evoke runs 21 other brands in our data, among them 888casino and 888poker. Each keeps its own account, so a block at William Hill may not reach them.
21 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
888.com888.com
888poker888poker.com
777777.com
Mr Greenmrgreen.com
Winnerwinner.ro888Slots DE888slots.de
Hot Spinshotspins.ro
Elite Slotseliteslots.ro- Bet7bet7.ro
Lady Casinoladycasino.ro- Winner Onlinewinneronline.ro
- Oriental Casinoorientalcasino.ro
- BetPlacesbetplaces.ro
Mr Playmrplay.ro- FlashWinflashwin.ro
- Casino Funcasinofun.ro
Pacanelepacanele.ro
888 Romania888.ro
888casino Romania888casino.ro
888sport Romania888sport.ro
888poker Romania888poker.ro
Does self-exclusion at William Hill cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
WHG (International) Limited paid £12.5 million in March 2023, the largest part of a £19.2 million UK Gambling Commission action against three William Hill companies. The failures concerned safer gambling and money laundering, and the conduct happened before 888 owned the business. In Spain, the DGOJ fined WHG CEUTA SA €75,000 in February 2025 for letting a person on the national self-exclusion register play. evoke companies have 5 entries in total.
All 5 fines and regulator actions, with sources
1 of these 5 concerns William Hill’s own company; the others concern other companies of the evoke plc group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-02-28 | WHG CEUTA SA | Spain — DGOJ | EUR 75,000 | Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source |
| 2023-03-28 | WHG (International) Limited (williamhill.com) | UK Gambling Commission | GBP 12,500,000 | Social responsibility and anti-money-laundering failures on William Hill's online site; part of a record GBP 19.2m package for three William Hill businesses. source |
| 2023-03-28 | Mr Green Limited (mrgreen.com) | UK Gambling Commission | GBP 3,700,000 | Social responsibility and AML failures (part of the GBP 19.2m William Hill package). source |
| 2022-03-01 | 888 UK Limited | UK Gambling Commission | GBP 9,400,000 | Social-responsibility and AML failures; official warning and audit. source |
| 2017 | 888 UK Limited | UK Gambling Commission | GBP 7,800,000 | Earlier penalty package for failing vulnerable/self-excluded customers. source |
About evoke plc
evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot; shareholders approved the scheme in August 2026, and court sanction and some regulatory approvals were still outstanding in October 2026. In October 2026 it sold 80% of 888AFRICA to GiG Software.
Headquarters: Gibraltar · Founded: 1997 · Ownership: listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)
How we know, and what we could not confirm
How we know: Non-US William Hill bought from Caesars, closed 1 Jul 2022. Group sale to Bally's Intralot pending.
- We have no company registration number for WHG (International) Limited.
evoke plc sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Often compared
- Are 888casino and William Hill owned by the same company? Yes, both are owned by evoke plc.
- Are Mr Green and William Hill owned by the same company? Yes, both are owned by evoke plc.
- Are 888poker and William Hill owned by the same company? Yes, both are owned by evoke plc.
Questions and answers
Who owns William Hill?
evoke plc, the renamed 888 Holdings. A takeover by Bally's Intralot is pending.
Is the US William Hill part of evoke?
No. The US business stayed with Caesars.
Is William Hill licensed?
Yes. WHG (International) Limited holds UK Gambling Commission account 39225.
Has William Hill been fined?
Yes. WHG (International) Limited paid £12.5 million in 2023 as part of a UK action.
Is William Hill legit?
William Hill is run by WHG (International) Limited, which holds a licence from UKGC (account 39225). Check the licence in the UKGC licence register. Its owner is evoke plc, a listed company. Fines and regulator actions against William Hill’s own company: 1; against the whole evoke plc group: 5. Sister sites with the same owner: 21. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are William Hill’s sister sites?
William Hill has 21 sister casinos with the same owner, evoke plc: 888.com, 888poker, 777, Mr Green, Winner and 16 more. Full list: all evoke plc sister sites.
Sources
- https://www.evokeplc.com/
- https://www.gamblingcommission.gov.uk/public-register/business/detail/domain-names/39225
- https://europeangaming.eu/portal/latest-news/2022/07/04/117313/888-holdings-completes-acquisition-of-william-hill-international/
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-businesses.csv
Last checked 14 Oct 2026. Review text checked against our data on 25 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
