Who owns Mr Green?
As of : Mr Green is owned by evoke plc, formerly 888 Holdings. The brand joined evoke in 2022 as part of the William Hill purchase. Its operator is Mr Green Limited in Malta, which holds Swedish and Danish licences. Its UK Gambling Commission licence (account 39264) is surrendered. Bally's Intralot has agreed to buy evoke.
| Ultimate owner | evoke plc (listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)) |
|---|---|
| Operating company | Mr Green Limited, Malta |
| Licences | UKGC account 39264 surrendered Sweden — Spelinspektionen (×2) Denmark — Spillemyndigheden |
| Products | Casino, Sports betting |
| Website | mrgreen.com |
| Also runs as | mrgreen.dk, mrgreen.de, mrgreen.es, mrgreen.se |
| Companies of the other sites | 888 Germany Limited (mrgreen.de) · Germany — GGL MRG Spain, PLC (mrgreen.es) · Spain — DGOJ |
| Sister casinos | 21 |
| Fines and actions | Mr Green’s own company: 2 · whole evoke plc group: 6 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- evoke plc owns 22 casino and betting brands (50 websites) in our data.
- 6 fines and regulator actions against the owner since 2017, about €42 million in total (converted to euros).
- Licensed in 3 countries: GB, SE, DK.
Who is behind it
William Hill bought Mr Green in 2019, according to wide press reports that we have not checked again. Mr Green then moved to 888 Holdings, now evoke plc, as part of the William Hill deal in July 2022.
evoke has agreed to a sale to Bally's Intralot. Shareholders voted for it in August 2026; other approvals were still pending.
Licence and what it means for you
Mr Green Limited gave up its UK licence: the Gambling Commission register shows account 39264 as surrendered. In the same register, www.mrgreen.co.uk is a white label on account 67740 of Blue Rock Managed Services Limited. We have not confirmed how that company links to evoke. Mr Green mainly serves the Nordics and Europe. Check which licence applies in your country before you play.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| UKGC account 39264 | — | surrendered | register |
| Sweden — Spelinspektionen | Kommersiellt online (betting) | 2024-03-27 – 2029-03-26 | register |
| Sweden — Spelinspektionen | Kommersiellt online (online gaming) | 2024-03-27 – 2029-03-26 | register |
| Denmark — Spillemyndigheden | Online casino, Betting | active | register |
What each licence means, and self-exclusion
- What a UKGC licence means · self-exclusion: GamStop
- What a Spelinspektionen licence means · self-exclusion: Spelpaus
- What a Spillemyndigheden licence means · self-exclusion: ROFUS
Sister sites
Mr Green's closest sisters are William Hill, the brand it joined the group with, and other casino-and-sports sites such as Hot Spins and Winner. evoke runs 21 other brands in our data. A self-exclusion at Mr Green may not cover them; in Sweden, Spelpaus covers all Swedish-licensed sites.
21 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
William Hillwilliamhill.com888.com888.com
888poker888poker.com
777777.com
Winnerwinner.ro888Slots DE888slots.de
Hot Spinshotspins.ro
Elite Slotseliteslots.ro- Bet7bet7.ro
Lady Casinoladycasino.ro- Winner Onlinewinneronline.ro
- Oriental Casinoorientalcasino.ro
- BetPlacesbetplaces.ro
Mr Playmrplay.ro- FlashWinflashwin.ro
- Casino Funcasinofun.ro
Pacanelepacanele.ro
888 Romania888.ro
888casino Romania888casino.ro
888sport Romania888sport.ro
888poker Romania888poker.ro
Does self-exclusion at Mr Green cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
Mr Green Limited appears twice in our data. In August 2021 Sweden's Spelinspektionen warned it and set fines of SEK 1.5 million for anti-money-laundering failings and SEK 30 million for duty-of-care failings; an appeal court later cut the duty-of-care part to SEK 12 million. In March 2023 Mr Green Limited paid £3.7 million as its share of a UK Gambling Commission action against William Hill companies. That conduct pre-dated 888 ownership. Across evoke our data lists 6 fines and actions.
All 6 fines and regulator actions, with sources
2 of these 6 concern Mr Green’s own company; the others concern other companies of the evoke plc group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-02-28 | WHG CEUTA SA | Spain — DGOJ | EUR 75,000 | Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source |
| 2023-03-28 | WHG (International) Limited (williamhill.com) | UK Gambling Commission | GBP 12,500,000 | Social responsibility and anti-money-laundering failures on William Hill's online site; part of a record GBP 19.2m package for three William Hill businesses. source |
| 2023-03-28 | Mr Green Limited (mrgreen.com) | UK Gambling Commission | GBP 3,700,000 | Social responsibility and AML failures (part of the GBP 19.2m William Hill package). source |
| 2022-03-01 | 888 UK Limited | UK Gambling Commission | GBP 9,400,000 | Social-responsibility and AML failures; official warning and audit. source |
| 2021-08-23 | Mr Green Limited | Spelinspektionen (Sweden) | SEK 31,500,000 | Warning and fines: SEK 1.5m for AML failings and SEK 30m for duty-of-care failings; the appeal court later cut the duty-of-care part to SEK 12m (2024). source |
| 2017 | 888 UK Limited | UK Gambling Commission | GBP 7,800,000 | Earlier penalty package for failing vulnerable/self-excluded customers. source |
About evoke plc
evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot; shareholders approved the scheme in August 2026, and court sanction and some regulatory approvals were still outstanding in October 2026. In October 2026 it sold 80% of 888AFRICA to GiG Software.
Headquarters: Gibraltar · Founded: 1997 · Ownership: listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)
How we know, and what we could not confirm
How we know: Came with William Hill (which bought Mr Green in 2019 - widely reported, not re-verified here). UKGC register (read 2026-10-19): Mr Green Limited account 39264 surrendered, www.mrgreen.com inactive; www.mrgreen.co.uk is a white label on account 67740 (Blue Rock Managed Services Limited), link to evoke not confirmed.
- We have no company registration number for Mr Green Limited.
evoke plc sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Often compared
- Are Mr Green and William Hill owned by the same company? Yes, both are owned by evoke plc.
- Are 888casino and Mr Green owned by the same company? Yes, both are owned by evoke plc.
- Are 888poker and Mr Green owned by the same company? Yes, both are owned by evoke plc.
Questions and answers
Who owns Mr Green?
evoke plc, formerly 888 Holdings. A takeover by Bally's Intralot is pending.
Is Mr Green licensed in the UK?
We could not confirm it. The Mr Green Limited UK entry is inactive.
Is Mr Green licensed in Sweden?
Yes. Mr Green Limited holds Spelinspektionen licences for betting and online gaming.
Has Mr Green been fined?
Yes. Sweden fined Mr Green Limited in 2021, and it paid £3.7 million in a 2023 UK action.
Is Mr Green legit?
Mr Green is run by Mr Green Limited, which holds 3 licences, including from UKGC and Spelinspektionen (Sweden). Check the licence in the UKGC licence register. Its owner is evoke plc, a listed company. Fines and regulator actions against Mr Green’s own company: 2; against the whole evoke plc group: 6. Sister sites with the same owner: 21. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Mr Green’s sister sites?
Mr Green has 21 sister casinos with the same owner, evoke plc: William Hill, 888.com, 888poker, 777, Winner and 16 more. Full list: all evoke plc sister sites.
Sources
- https://www.evokeplc.com/
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-domain-names.csv
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-businesses.csv
- https://www.spillemyndigheden.dk/en-us/licensed-gambling-operators
Last checked 14 Oct 2026. Review text checked against our data on 25 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
