Who owns Mr Play?

As of 14 Oct 2026: Mr Play is owned by evoke plc, listed (LSE: EVOK). The site runs under New Gambling Solutions S.R.L., Romania, with a licence from ONJN (Romania, Decizia nr.2237 din 08.11.2023). The same owner has 21 other casinos.

Ultimate owner	evoke plc (listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027))
Owner chain	New Gambling Solutions → evoke plc
Operating company	New Gambling Solutions S.R.L., Romania · reg. CUI 48776759
Licences	Romania — ONJN Decizia nr.2237 din 08.11.2023
Products	Casino, Sports betting
Website	mrplay.ro
Sister casinos	21
Fines and actions	Mr Play’s own company: 0 · whole evoke plc group: 5
Owner proof	verified
Last checked	14 Oct 2026

In numbers

New Gambling Solutions S.R.L. also runs 15 other gambling brands under the same company and licence.
evoke plc owns 22 casino and betting brands (50 websites) in our data.
5 fines and regulator actions against the owner since 2017, about €39 million in total (converted to euros).

Licences

Regulator	Type	Valid	Check it
Romania — ONJN Decizia nr.2237 din 08.11.2023	—	– 2033-11-30	register

About evoke plc

evoke is the renamed 888 Holdings (renamed May 2024). It bought William Hill's non-US business from Caesars in July 2022. In 2026 it agreed to be acquired by Bally's Intralot; shareholders approved the scheme in August 2026, and court sanction and some regulatory approvals were still outstanding in October 2026. In October 2026 it sold 80% of 888AFRICA to GiG Software.

Headquarters: Gibraltar · Founded: 1997 · Ownership: listed (LSE: EVOK); agreed takeover by Bally's Intralot (Euronext Athens: BYLOT) approved by shareholders on 17 Aug 2026; Gibraltar court sanction expected Q4 2026 to Q1 2027 (long-stop date 5 Sep 2027)

How we know, and what we could not confirm

How we know: Domain on the New Gambling Solutions SRL licence (ONJN).

21 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at Mr Play cover its sister sites? · How national self-exclusion schemes work

evoke plc sister sites, fines and sources →

Fines and regulator actions

None of these 5 names Mr Play’s own company; they concern other companies of the evoke plc group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

Date	Company	Regulator / court	Amount	Reason
2025-02-28	WHG CEUTA SA	Spain — DGOJ	EUR 75,000	Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/023; DGOJ lists it under 2026. source
2023-03-28	WHG (International) Limited (williamhill.com)	UK Gambling Commission	GBP 12,500,000	Social responsibility and anti-money-laundering failures on William Hill's online site; part of a record GBP 19.2m package for three William Hill businesses. source
2023-03-28	Mr Green Limited (mrgreen.com)	UK Gambling Commission	GBP 3,700,000	Social responsibility and AML failures (part of the GBP 19.2m William Hill package). source
2022-03-01	888 UK Limited	UK Gambling Commission	GBP 9,400,000	Social-responsibility and AML failures; official warning and audit. source
2017	888 UK Limited	UK Gambling Commission	GBP 7,800,000	Earlier penalty package for failing vulnerable/self-excluded customers. source

Ratings elsewhere

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Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.