Who owns Betsson?

As of 14 Oct 2026: Betsson is the flagship brand of Betsson AB, a gambling group listed on Nasdaq Stockholm with roots in 1963. Its Swedish betting licence sits with Betsson Nordic Ltd, Spelinspektionen register 715773925. Betsson offers sports betting, casino and poker, with country sites in Denmark, Lithuania, Belgium, France, Spain, Italy, Greece, Colombia, Peru and Mexico.

Ultimate owner	Betsson AB (listed (Nasdaq Stockholm: BETS B))
Operating company	Betsson Nordic Ltd · seat: Malta, not confirmed on the register
Licences	Sweden — Spelinspektionen
Products	Sports betting, Casino, Poker
Platform	EveryMatrix reported
Sportsbook	esports odds and trading: Oddin.gg reported
Website	betsson.com
Also runs as	betsson.dk, betsson.lt, betssoncasino.be, betssonsports.be, betsson.fr, betsson.es, betsson.it, betsson.gr, betsson.co, betsson.pe, betsson.mx
Companies of the other sites	Nordic Spil Limited (betsson.dk) · Denmark — Spillemyndigheden Lošimų strateginė grupė, UAB (betsson.lt) · Lithuania — LPT 0135 · Lithuania — LPT EXPLOITATIE CASINO MIDDELKERKE (SA/NV) (betssoncasino.be) · Belgium — Gaming Commission SAGEVAS (SA/NV) (betssonsports.be) · Belgium — Gaming Commission BETSSON FRANCE SA (betsson.fr) · France — ANJ Première Megaplex, PLC (betsson.es) · Spain — DGOJ +5 more on the owner page
Sister casinos	17
Fines and actions	Betsson’s own company: 3 · whole Betsson AB group: 6
Owner proof	verified
Last checked	14 Oct 2026

In numbers

Betsson AB owns 18 casino and betting brands (37 websites) in our data.
6 fines and regulator actions against the owner since 2020, about €2.4 million in total (converted to euros).

Who is behind it

The brand carries the group's own name. Betsson AB trades under the ticker BETS B, and most of its daily operations are run from Malta. The group shows Betsson on its own brand pages, so the owner link is verified. Its markets stretch from the Nordics and the Baltics to Latin America.

Licence and what it means for you

Spelinspektionen lists Betsson Nordic Ltd with a commercial online betting licence, register 715773925, valid from 2024 until the end of 2028. That licence covers Swedish players. The country sites, such as betsson.dk, betsson.es, betsson.it and betsson.co, work under each country's own regulator. Our data does not yet name those licence holders. Betsson Nordic Ltd is probably based in Malta, but we have not confirmed it.

Licence records

Regulator	Type	Valid	Check it
Sweden — Spelinspektionen	Kommersiellt online (betting)	2024-01-01 – 2028-12-31	register

What each licence means, and self-exclusion

What a Spelinspektionen licence means · self-exclusion: Spelpaus

Sister sites

Betsafe is the closest sister: same group and the same sports, casino and poker mix, but a different licensed company. In Latin America the group also runs Inkabet, Betsson Brasil and Betsson Argentina. Betsson AB has 17 other brands in our data. Each keeps its own account, so a limit at Betsson may not apply elsewhere.

17 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at Betsson cover its sister sites? · How national self-exclusion schemes work

Fines and regulator actions

Betsson Nordic Ltd, the company behind this brand in Sweden, has two fines in our data. In June 2020 Spelinspektionen fined it SEK 20 million and issued a warning, citing a gaming agent that was not registered and a bonus that broke the rules. In June 2025 the same regulator warned it again and set a SEK 6.5 million fee for weak customer due diligence under anti-money-laundering law; a court upheld the decision. The group as a whole has 6 entries on record.

All 6 fines and regulator actions, with sources

3 of these 6 concern Betsson’s own company; the others concern other companies of the Betsson AB group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

Date	Company	Regulator / court	Amount	Reason
2025-11-26	BS Nordic Ltd	Spelinspektionen (Sweden)	—	Remark and order over consumer information duties (Betsafe). source
2025-06-02	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 6,500,000	Customer due-diligence (AML) failures; warning. Upheld by court. source
2025-02-04	Premiere Megaplex, PLC	Spain — DGOJ	EUR 75,000	Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source
2022-08-02	Lošimų strateginė grupė, UAB (Betsafe)	Lithuania — LPT	EUR 25,000	Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source
2022-04-06	BML Group (Betsson)	Norway — Lotteritilsynet	—	Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source
2020-06-08	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 20,000,000	Warning and fine for an unregistered gaming agent and an unlawful bonus. source

About Betsson AB

Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.

Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)

How we know, and what we could not confirm

How we know: Listed on Betsson Group's own brand pages.

We have no company registration number for Betsson Nordic Ltd.

Betsson AB sister sites, fines and sources →

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Often compared

Are Betsafe and Betsson owned by the same company? Yes, both are owned by Betsson AB.
Are Betsson and NordicBet owned by the same company? Yes, both are owned by Betsson AB.
Are Betsson and Racebets owned by the same company? Yes, both are owned by Betsson AB.