Who owns Guts?
As of : Guts is reported as owned by Betsson AB, the Swedish group listed on Nasdaq Stockholm, which bought it in 2020 from Gaming Innovation Group. The UK register links Guts to Zecure Gaming Limited, account 56427. Guts offers casino games and sports betting. It no longer appears on Betsson's main brand page, so we could not confirm it still trades.
| Ultimate owner | Betsson AB (listed (Nasdaq Stockholm: BETS B)) |
|---|---|
| Operating company | Zecure Gaming Limited · seat: Malta, not confirmed on the register |
| Licences | UKGC account 56427 |
| Products | Casino, Sports betting |
| Website | guts.com |
| Sister casinos | 17 |
| Fines and actions | Guts’s own company: 0 · whole Betsson AB group: 6 |
| Owner proof | reported |
| Last checked | 22 Oct 2026 |
In numbers
- Zecure Gaming Limited also runs 2 other gambling brands under the same company and licence.
- Betsson AB owns 18 casino and betting brands (37 websites) in our data.
- 6 fines and regulator actions against the owner since 2020, about €2.4 million in total (converted to euros).
- Betsson AB has owned Guts since 2020.
Who is behind it
Guts was built by Gaming Innovation Group and changed hands in 2020, when Betsson AB bought that firm's consumer brands. The deal also moved the operating company, Zecure Gaming Limited, into the group. Press reports describe the sale. Guts is not on Betsson's main brand list, so the owner link stays at reported.
Licence and what it means for you
Guts offers casino games and a sportsbook. The UK Gambling Commission lists Zecure Gaming Limited under account 56427, but our data shows the status as unknown. If you play from Great Britain, check that guts.com shows a current UK licence; GamStop then covers it. Players elsewhere should read the footer for the licence of their own country.
Licence records
What each licence means, and self-exclusion
- What a UKGC licence means · self-exclusion: GamStop
Sister sites
Guts shares its company, Zecure Gaming Limited, with Rizk and Kaboo, and Thrills came in the same 2020 deal. For sports betting the group's main brands are Betsson, Betsafe and NordicBet. Betsson AB has 17 other brands in our data. Limits you set at Guts may not carry over to them.
17 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
- Betssonbetsson.com
- Betsafebetsafe.com
- NordicBetnordicbet.com
- Betfirstbetfirst.be
Inkabetinkabet.pe
- Jalla Casinojallacasino.se
- Racebetsracebets.com
- StarCasinostarcasino.it
Rizkrizk.com
Kabookaboo.com unknown
Thrillsthrills.com- CasinoEurocasinoeuro.com
- Kroon Casinokrooncasino.com
- Triobettriobet.lv
Fuksiarzfuksiarz.pl- Betsson Brasilbetsson.bet.br closed
- Betsson Argentinabetsson.bet.ar
Does self-exclusion at Guts cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
Our data lists no fine against Zecure Gaming Limited and none that names Guts. Betsson AB companies have 6 entries in total. One example comes from Spain: in February 2025 the DGOJ fined Premiere Megaplex, PLC €75,000 for using technical systems that were not approved, such as moving gambling data to a new data centre.
All 6 fines and regulator actions, with sources
None of these 6 names Guts’s own company; they concern other companies of the Betsson AB group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-11-26 | BS Nordic Ltd | Spelinspektionen (Sweden) | — | Remark and order over consumer information duties (Betsafe). source |
| 2025-06-02 | Betsson Nordic Ltd | Spelinspektionen (Sweden) | SEK 6,500,000 | Customer due-diligence (AML) failures; warning. Upheld by court. source |
| 2025-02-04 | Premiere Megaplex, PLC | Spain — DGOJ | EUR 75,000 | Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source |
| 2022-08-02 | Lošimų strateginė grupė, UAB (Betsafe) | Lithuania — LPT | EUR 25,000 | Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source |
| 2022-04-06 | BML Group (Betsson) | Norway — Lotteritilsynet | — | Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source |
| 2020-06-08 | Betsson Nordic Ltd | Spelinspektionen (Sweden) | SEK 20,000,000 | Warning and fine for an unregistered gaming agent and an unlawful bonus. source |
About Betsson AB
Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.
Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)
How we know, and what we could not confirm
How we know: Ex-GiG brand bought by Betsson in 2020; no longer shown on Betsson's main brand page. guts.com answered with a bot check on 22 Oct 2026, so current trading status is unconfirmed.
- The owner link comes from press reports; we have not confirmed it in a register or in the brand’s own terms.
- We have no company registration number for Zecure Gaming Limited.
Betsson AB sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Guts?
Betsson AB, which bought it in 2020. This link is reported, not verified.
Is Guts still open?
We could not confirm it. Guts is not on Betsson's main brand page.
Which company runs Guts?
The UK register links Guts to Zecure Gaming Limited, account 56427.
Does Guts offer sports betting?
Yes. Our data lists both casino and sportsbook for Guts.
Is Guts legit?
Guts is run by Zecure Gaming Limited, which holds a licence from UKGC (account 56427). Check the licence in the UKGC licence register. Its owner is Betsson AB, a listed company. Fines and regulator actions against Guts’s own company: 0; against the whole Betsson AB group: 6. Sister sites with the same owner: 17. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Guts’s sister sites?
Guts has 17 sister casinos with the same owner, Betsson AB: Betsson, Betsafe, NordicBet, Betfirst, Inkabet and 12 more. Full list: all Betsson AB sister sites.
Sources
- https://www.betssonab.com/press/betsson-acquires-gaming-innovation-groups-b2c-business-1773783
- https://igamingbusiness.com/betsson-completes-acquisition-of-gigs-b2c-assets/
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-domain-names.csv
- https://www.gamblingcommission.gov.uk/downloads/business-licence-register-businesses.csv
Last checked 22 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
