Who owns Thrills?
As of : Thrills belongs to Betsson AB, the Swedish gambling group listed on Nasdaq Stockholm, which bought it from Gaming Innovation Group in 2020. The site terms name GIPS Limited, a Malta company, as the operator, with Malta Gaming Authority licence MGA/B2C/1069/2024, issued on 28 November 2024. The MGA register lists GIPS Limited at Betsson's address.
| Ultimate owner | Betsson AB (listed (Nasdaq Stockholm: BETS B)) |
|---|---|
| Operating company | GIPS Limited, Malta · reg. C108041 |
| Licences | MGA (MGA/B2C/1069/2024) |
| Products | Casino |
| Website | thrills.com |
| Sister casinos | 17 |
| Fines and actions | Thrills’s own company: 0 · whole Betsson AB group: 6 |
| Owner proof | verified |
| Last checked | 25 Oct 2026 |
In numbers
- Betsson AB owns 18 casino and betting brands (37 websites) in our data.
- 6 fines and regulator actions against the owner since 2020, about €2.4 million in total (converted to euros).
- Betsson AB has owned Thrills since 2020.
Who is behind it
Thrills was one of the consumer brands Betsson bought from Gaming Innovation Group (GiG) in 2020, together with Rizk, Guts and Kaboo. Earlier footers named Zecure Gaming Limited, another Betsson company. The current terms name GIPS Limited, company number C108041, registered at 199 Experience Centre in Ta' Xbiex. The Malta Gaming Authority register gives the same address and a Betsson group email for GIPS, so we mark the link as verified. Thrills is no longer shown on Betsson's main brand page.
Licence and what it means for you
GIPS Limited holds Malta Gaming Authority licence MGA/B2C/1069/2024. For a player in Finland, Maltese rules apply to complaints, player funds and safer-gambling tools. Our data also links Thrills to a UK Gambling Commission account of Zecure Gaming Limited, but its status is unknown.
Thrills has no Finnish licence, and our Finnish licence tracker has no application from Betsson. Veikkaus keeps the exclusive right to online casino games in Finland until the new Gambling Act takes effect.
Licence records
What each licence means, and self-exclusion
Sister sites
Betsson has 17 other brands in our data, among them Betsson, Betsafe, NordicBet, CasinoEuro and Rizk. Guts and Kaboo, which came from GiG with Thrills, have an unknown status in our data. Closing your Thrills account may not close accounts at the other sites.
17 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
- Betssonbetsson.com
- Betsafebetsafe.com
- NordicBetnordicbet.com
- Betfirstbetfirst.be
Inkabetinkabet.pe
- Jalla Casinojallacasino.se
- Racebetsracebets.com
- StarCasinostarcasino.it
Rizkrizk.com
Gutsguts.com unknownKabookaboo.com unknown
- CasinoEurocasinoeuro.com
- Kroon Casinokrooncasino.com
- Triobettriobet.lv
Fuksiarzfuksiarz.pl- Betsson Brasilbetsson.bet.br closed
- Betsson Argentinabetsson.bet.ar
Does self-exclusion at Thrills cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
Our data holds 6 fines and regulator actions for Betsson companies. None of them names Thrills or GIPS Limited. In June 2025 Sweden's Spelinspektionen fined Betsson Nordic Ltd SEK 6.5 million for customer due-diligence failures, and a court upheld the decision. In February 2025 Spain's DGOJ fined Premiere Megaplex, PLC €75,000 for using technical systems that were not approved.
All 6 fines and regulator actions, with sources
None of these 6 names Thrills’s own company; they concern other companies of the Betsson AB group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-11-26 | BS Nordic Ltd | Spelinspektionen (Sweden) | — | Remark and order over consumer information duties (Betsafe). source |
| 2025-06-02 | Betsson Nordic Ltd | Spelinspektionen (Sweden) | SEK 6,500,000 | Customer due-diligence (AML) failures; warning. Upheld by court. source |
| 2025-02-04 | Premiere Megaplex, PLC | Spain — DGOJ | EUR 75,000 | Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source |
| 2022-08-02 | Lošimų strateginė grupė, UAB (Betsafe) | Lithuania — LPT | EUR 25,000 | Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source |
| 2022-04-06 | BML Group (Betsson) | Norway — Lotteritilsynet | — | Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source |
| 2020-06-08 | Betsson Nordic Ltd | Spelinspektionen (Sweden) | SEK 20,000,000 | Warning and fine for an unregistered gaming agent and an unlawful bonus. source |
About Betsson AB
Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.
Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)
How we know, and what we could not confirm
How we know: Ex-GiG brand bought by Betsson in 2020. The site terms (read 2026-10-25) name GIPS Limited (Malta, C 108041) as operator under MGA licence MGA/B2C/1069/2024, issued 28 Nov 2024. Earlier footers named Zecure Gaming Limited. The MGA register lists GIPS Limited at Betsson's Ta' Xbiex address.
Betsson AB sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Thrills?
Betsson AB, a Swedish group listed on Nasdaq Stockholm. GIPS Limited runs the site.
Is Thrills licensed?
Yes. GIPS Limited holds Malta Gaming Authority licence MGA/B2C/1069/2024.
Does Thrills have a Finnish licence?
No. Finland's licensing system starts when the new Gambling Act takes effect, and our tracker has no application from Betsson.
Are Thrills and Rizk related?
Yes. Betsson bought both from Gaming Innovation Group in 2020.
Is Thrills legit?
Thrills is run by GIPS Limited, which holds a licence from MGA (MGA/B2C/1069/2024). Check the licence in the MGA licence register. Its owner is Betsson AB, a listed company. Fines and regulator actions against Thrills’s own company: 0; against the whole Betsson AB group: 6. Sister sites with the same owner: 17. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Thrills’s sister sites?
Thrills has 17 sister casinos with the same owner, Betsson AB: Betsson, Betsafe, NordicBet, Betfirst, Inkabet and 12 more. Full list: all Betsson AB sister sites.
Sources
- https://www.betssonab.com/press/betsson-acquires-gaming-innovation-groups-b2c-business-1773783
- https://igamingbusiness.com/betsson-completes-acquisition-of-gigs-b2c-assets/
- https://www.thrills.com/en/terms-and-conditions
- https://authorisation.mga.org.mt/verification.aspx?lang=EN&company=3a8c87c5-66d7-4e16-8926-baf90b0c2096&details=1
Last checked 25 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
How casino ownership works: the data
Other languages: Suomi
