Who owns NordicBet?

As of 14 Oct 2026: NordicBet is owned by Betsson AB, the Nasdaq Stockholm listed gambling group. The Swedish regulator lists NGG Nordic Ltd, a company based in Malta, as the licence holder for online gaming and betting. NordicBet offers sports betting and casino games aimed at the Nordic countries and Estonia, with a separate Danish site, nordicbet.dk.

Ultimate owner	Betsson AB (listed (Nasdaq Stockholm: BETS B))
Operating company	NGG Nordic Ltd, Malta
Licences	Sweden — Spelinspektionen (×2)
Products	Sports betting, Casino
Website	nordicbet.com
Also runs as	nordicbet.dk
Companies of the other sites	Nordic Spil Limited (nordicbet.dk) · Denmark — Spillemyndigheden
Sister casinos	17
Fines and actions	NordicBet’s own company: 0 · whole Betsson AB group: 6
Owner proof	verified
Last checked	14 Oct 2026

In numbers

Betsson AB owns 18 casino and betting brands (37 websites) in our data.
6 fines and regulator actions against the owner since 2020, about €2.4 million in total (converted to euros).

Who is behind it

NordicBet is a regional brand inside Betsson AB, a Swedish group whose work is mostly done in Malta. The group shows NordicBet on its own brand list, so we mark the owner link as verified. Unlike Betsson and Betsafe, NordicBet uses its own licensed company, NGG Nordic Ltd.

Licence and what it means for you

The Spelinspektionen register has two entries for NGG Nordic Ltd: online gaming (715773062) and betting (715773926). Both began in 2024 and are valid to the end of 2028. For Swedish customers this means Swedish consumer rules apply to NordicBet. In Denmark, Finland, Norway and Estonia other rules apply, and our data does not name a licence there. Danish players should check the footer of nordicbet.dk.

Licence records

Regulator	Type	Valid	Check it
Sweden — Spelinspektionen	Kommersiellt online (online gaming)	2024-01-01 – 2028-12-31	register
Sweden — Spelinspektionen	Kommersiellt online (betting)	2024-01-01 – 2028-12-31	register

What each licence means, and self-exclusion

What a Spelinspektionen licence means · self-exclusion: Spelpaus

Sister sites

NordicBet's nearest sisters target the same region: Betsson and Betsafe also take sports bets in Sweden. For casino-only play the group runs brands such as Jalla Casino and Kaboo. Betsson AB has 17 other brands in our data. Self-exclusion at NordicBet does not always cover them.

17 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at NordicBet cover its sister sites? · How national self-exclusion schemes work

Fines and regulator actions

Our data lists no fine against NGG Nordic Ltd and none that names NordicBet. The group as a whole has 6 entries. One touches the Nordic market: in April 2022 Norway's Lotteritilsynet said it was considering a daily coercive fine against BML Group (Betsson) for marketing gambling to Norwegians without a licence.

All 6 fines and regulator actions, with sources

None of these 6 names NordicBet’s own company; they concern other companies of the Betsson AB group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

Date	Company	Regulator / court	Amount	Reason
2025-11-26	BS Nordic Ltd	Spelinspektionen (Sweden)	—	Remark and order over consumer information duties (Betsafe). source
2025-06-02	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 6,500,000	Customer due-diligence (AML) failures; warning. Upheld by court. source
2025-02-04	Premiere Megaplex, PLC	Spain — DGOJ	EUR 75,000	Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source
2022-08-02	Lošimų strateginė grupė, UAB (Betsafe)	Lithuania — LPT	EUR 25,000	Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source
2022-04-06	BML Group (Betsson)	Norway — Lotteritilsynet	—	Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source
2020-06-08	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 20,000,000	Warning and fine for an unregistered gaming agent and an unlawful bonus. source

About Betsson AB

Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.

Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)

How we know, and what we could not confirm

How we know: Listed on Betsson Group's own brand pages.

We have no company registration number for NGG Nordic Ltd.

Betsson AB sister sites, fines and sources →

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Often compared

Are Betsson and NordicBet owned by the same company? Yes, both are owned by Betsson AB.
Are Betsafe and NordicBet owned by the same company? Yes, both are owned by Betsson AB.
Are NordicBet and Racebets owned by the same company? Yes, both are owned by Betsson AB.