Who owns Betsafe?
As of : Betsafe belongs to Betsson AB, the gambling group listed on Nasdaq Stockholm. In Sweden the licensed company is BS Nordic Ltd, a Malta company with Spelinspektionen licences for online gaming and betting. Betsafe offers sports betting, casino and poker. It runs country sites for Estonia, Latvia, Lithuania and Peru, and also serves Ontario in Canada.
| Ultimate owner | Betsson AB (listed (Nasdaq Stockholm: BETS B)) |
|---|---|
| Operating company | BS Nordic Ltd, Malta |
| Licences | Sweden — Spelinspektionen (×2) |
| Products | Sports betting, Casino, Poker |
| Website | betsafe.com |
| Also runs as | betsafe.ee, betsafe.lt, betsafe.lv, betsafe.pe |
| Companies of the other sites | Triogames OÜ (betsafe.ee) · Estonia — EMTA HKT000011 · Estonia — EMTA HKT000012 · Estonia — EMTA HKL000060 · Estonia — EMTA HKL000491 Lošimų strateginė grupė, UAB (betsafe.lt) · Lithuania — LPT 0135 · Lithuania — LPT SIA "Latsson Licensing" (betsafe.lv) · Latvia — IAUI E-1; TI-07 SFTG Limited (betsafe.pe) · Peru MINCETUR |
| Sister casinos | 17 |
| Fines and actions | Betsafe’s own company: 2 · whole Betsson AB group: 6 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- Betsson AB owns 18 casino and betting brands (37 websites) in our data.
- 6 fines and regulator actions against the owner since 2020, about €2.4 million in total (converted to euros).
Who is behind it
Betsafe appears on the brand list that Betsson AB publishes itself, so we treat the owner link as verified. The parent traces its roots to 1963 and trades in Stockholm as BETS B. Betsafe does not share a licensee with the Betsson brand: it has its own company, BS Nordic Ltd.
Licence and what it means for you
Spelinspektionen, the Swedish regulator, lists BS Nordic Ltd with two licences: online gaming (register 715772579) and betting (register 715773141). Both started in 2024 and run until the end of 2028. Swedish players at betsafe.com are covered by Swedish rules on bonuses, limits and self-exclusion. The Baltic and Peruvian sites, betsafe.ee, betsafe.lv, betsafe.lt and betsafe.pe, fall under local rules. A Lithuanian regulator report names Lošimų strateginė grupė, UAB for Betsafe. Check the footer of the site for your country.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Sweden — Spelinspektionen | Kommersiellt online (online gaming) | 2024-01-01 – 2028-12-31 | register |
| Sweden — Spelinspektionen | Kommersiellt online (betting) | 2024-01-01 – 2028-12-31 | register |
What each licence means, and self-exclusion
- What a Spelinspektionen licence means · self-exclusion: Spelpaus
Sister sites
Betsafe is closest to Betsson, which offers the same mix of sports betting, casino and poker under a different licensed company. NordicBet covers the same Nordic customers with sports and casino. Betsafe is one of 18 Betsson AB brands in our data. A self-exclusion set at Betsafe may not reach these sister sites.
17 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
- Betssonbetsson.com
- NordicBetnordicbet.com
- Betfirstbetfirst.be
Inkabetinkabet.pe
- Jalla Casinojallacasino.se
- Racebetsracebets.com
- StarCasinostarcasino.it
Rizkrizk.com
Gutsguts.com unknownKabookaboo.com unknown
Thrillsthrills.com- CasinoEurocasinoeuro.com
- Kroon Casinokrooncasino.com
- Triobettriobet.lv
Fuksiarzfuksiarz.pl- Betsson Brasilbetsson.bet.br closed
- Betsson Argentinabetsson.bet.ar
Does self-exclusion at Betsafe cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
Two actions in our data name Betsafe. In November 2025 Spelinspektionen gave BS Nordic Ltd a remark and an order over its duty to inform consumers. In August 2022 Lithuania's LPT fined Lošimų strateginė grupė, UAB €25,000 for a promotional newsletter sent to about 10,400 customers. Across all Betsson AB companies our data lists 6 fines and actions.
All 6 fines and regulator actions, with sources
2 of these 6 concern Betsafe’s own company; the others concern other companies of the Betsson AB group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-11-26 | BS Nordic Ltd | Spelinspektionen (Sweden) | — | Remark and order over consumer information duties (Betsafe). source |
| 2025-06-02 | Betsson Nordic Ltd | Spelinspektionen (Sweden) | SEK 6,500,000 | Customer due-diligence (AML) failures; warning. Upheld by court. source |
| 2025-02-04 | Premiere Megaplex, PLC | Spain — DGOJ | EUR 75,000 | Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source |
| 2022-08-02 | Lošimų strateginė grupė, UAB (Betsafe) | Lithuania — LPT | EUR 25,000 | Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source |
| 2022-04-06 | BML Group (Betsson) | Norway — Lotteritilsynet | — | Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source |
| 2020-06-08 | Betsson Nordic Ltd | Spelinspektionen (Sweden) | SEK 20,000,000 | Warning and fine for an unregistered gaming agent and an unlawful bonus. source |
About Betsson AB
Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.
Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)
How we know, and what we could not confirm
How we know: Listed on Betsson Group's own brand pages.
- We have no company registration number for BS Nordic Ltd.
Betsson AB sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Often compared
- Are Betsafe and Betsson owned by the same company? Yes, both are owned by Betsson AB.
- Are Betsafe and NordicBet owned by the same company? Yes, both are owned by Betsson AB.
- Are Betsafe and Racebets owned by the same company? Yes, both are owned by Betsson AB.
Questions and answers
Who owns Betsafe?
Betsson AB, a Swedish group listed on Nasdaq Stockholm.
Which company holds Betsafe's Swedish licence?
BS Nordic Ltd, a Malta company with Spelinspektionen licences for online gaming and betting.
Does Betsafe have country sites?
Yes. Our data lists betsafe.ee, betsafe.lv, betsafe.lt and betsafe.pe.
Has Betsafe been fined?
Lithuania's LPT fined its local operator €25,000 in 2022, and Sweden issued a remark to BS Nordic Ltd in 2025.
Is Betsafe legit?
Betsafe is run by BS Nordic Ltd, which holds licences from Spelinspektionen (Sweden) for online gaming and betting. Check the licence in the Spelinspektionen licence register. Its owner is Betsson AB, a listed company. Fines and regulator actions against Betsafe’s own company: 2; against the whole Betsson AB group: 6. Sister sites with the same owner: 17. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Betsafe’s sister sites?
Betsafe has 17 sister casinos with the same owner, Betsson AB: Betsson, NordicBet, Betfirst, Inkabet, Jalla Casino and 12 more. Full list: all Betsson AB sister sites.
Sources
- https://www.betssongroup.com/
- https://betssongroup.com/about-us/products-and-brands/
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://www.betssonab.com/
Last checked 14 Oct 2026. Review text checked against our data on 19 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
