Who owns Neds?

As of : Neds belongs to Entain plc, a betting group listed in London as ENT. Its Australian operator is Entain Group Pty Ltd, which holds a sports bookmaker licence from the Northern Territory Racing and Wagering Commission. The same company runs Ladbrokes Australia. Entain names Neds in its own brand list, so the owner link is verified.

Ultimate ownerEntain plc (listed (LSE: ENT))
Operating companyEntain Group Pty Ltd, AU
LicencesAustralia NT Racing and Wagering Commission
ProductsSports betting
Websiteneds.com.au
Sister casinos33
Fines and actionsNeds’s own company: 0 · whole Entain plc group: 9
Owner proofverified
Last checked15 Oct 2026

In numbers

  • Entain Group Pty Ltd also runs 1 other gambling brand under the same company and licence.
  • Entain plc owns 34 casino and betting brands (67 websites) in our data.
  • 9 fines and regulator actions against the owner since 2019, about €715 million in total (converted to euros).

Who is behind it

Neds is an Australian sportsbook run by Entain Group Pty Ltd. The same company runs Ladbrokes Australia, ladbrokes.com.au. The parent, Entain plc, keeps its head office in the Isle of Man and was called GVC Holdings before.

Licence and what it means for you

Neds holds its licence from the Northern Territory Racing and Wagering Commission. Our data does not give the licence number, so check the regulator's own list for the current status.

Licence records

RegulatorTypeValidCheck it
Australia NT Racing and Wagering Commissionsports bookmaker licence (Racing and Wagering Act 2024)activeregister

What each licence means, and self-exclusion

Sister sites

Ladbrokes Australia shares Neds' operating company and home market. Most other Entain brands, such as Coral, bwin or Sports Interaction, serve other markets in our data. Entain owns 33 other brands, 30 of them active. BetMGM is a separate joint venture.

33 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at Neds cover its sister sites? · How national self-exclusion schemes work

Fines and regulator actions

Entain Group Pty Ltd has no fine in our data, and no Australian regulator appears in the list. The 9 actions on record concern Entain companies in the UK, the Netherlands, Spain, Sweden, Lithuania and Romania.

All 9 fines and regulator actions, with sources

None of these 9 names Neds’s own company; they concern other companies of the Entain plc group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

DateCompanyRegulator / courtAmountReason
2025-01-23Betent B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 2,650,000Fine for duty-of-care failures toward young adults (18 to 23) with large losses; all 10 player files reviewed showed breaches. Decision of 23 January 2025, published 28 October 2025; the objection was rejected on 5 August 2025 and BetEnt has appealed to the court. source
2024-12-17Electraworks Ceuta, SASpain — DGOJEUR 217,200Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €362.000; reduced to €217.200 after the firm admitted liability and paid early. Case ES/2024/208; DGOJ lists it under 2025. source
2023-12-05Entain plcCrown Prosecution Service / HMRC (UK DPA)GBP 585,000,000Deferred prosecution agreement for failing to prevent bribery in former Turkey-facing business (2011-2017), under GVC ownership; plus £20m charity and £10m costs. source
2023-11-30BetEnt B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 3,000,000Anti-money-laundering (Wwft) breaches: weak customer due diligence and transaction monitoring. source
2023-06-27UAB Baltic Bet (Optibet)Lithuania — LPTEUR 16,705Website content and search keyword ads for Optibet judged to encourage gambling (date is the report date). source
2023-04-20Betent B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 400,000Advertising aimed at young adults (date = trade press report). source
2022-08-17LC International Limited (ladbrokes.com, coral.co.uk, foxybingo.com)UK Gambling CommissionGBP 14,000,000Social responsibility and AML failures across 13 online sites; Entain paid GBP 17m in total including GBP 3m for its retail arm. source
2019-06-26ElectraWorks LimitedSpelinspektionen (Sweden)SEK 5,500,000Warning and fine for taking bets on matches with under-18 players. source
2019Ladbrokes Coral GroupUK Gambling CommissionGBP 5,900,000Earlier social-responsibility penalty package for Ladbrokes and Coral. source

About Entain plc

Formerly GVC Holdings, Entain owns Ladbrokes, Coral, bwin, partypoker and a long list of European, Australian and Canadian brands. It co-owns BetMGM in the US with MGM Resorts. It has paid the largest UK gambling penalties on record, including a £585m bribery-related deferred prosecution agreement.

Headquarters: Isle of Man · Founded: 2004 · Ownership: listed (LSE: ENT)

How we know, and what we could not confirm

How we know: Named in Entain's own brand list (2025 annual report / 2026 AGM notice).

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns Neds?

Entain plc, which is listed in London.

Is Neds licensed?

Yes. Entain Group Pty Ltd holds a Northern Territory licence.

Has Neds been fined?

Not in our data. The fines on record concern other Entain companies.

Is Neds legit?

Neds is run by Entain Group Pty Ltd, which holds a licence from Australia NT Racing and Wagering Commission for Racing and Wagering Act 2024. Check the licence in the Northern Territory licence register. Its owner is Entain plc, a listed company. Fines and regulator actions against Neds’s own company: 0; against the whole Entain plc group: 9. Sister sites with the same owner: 33. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.

What are Neds’s sister sites?

Neds has 33 sister casinos with the same owner, Entain plc: Ladbrokes, Coral, bwin, Sportingbet, partypoker and 28 more. Full list: all Entain plc sister sites.

Sources

Last checked 15 Oct 2026. Review text checked against our data on 25 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.

How casino ownership works: the data

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