Who owns Ninja Casino?

As of 15 Oct 2026: Ninja Casino is owned by Entain plc, the London-listed group behind Ladbrokes, Coral and bwin. The site runs under Ninja Global OÜ, an Estonian company. The Estonian business register shows that SIA Optibet in Latvia fully owns Ninja Global OÜ, and Optibet is part of Entain through Enlabs. Ninja Global OÜ holds Estonian gambling licences.

Ultimate owner	Entain plc (listed (LSE: ENT))
Operating company	Ninja Global OÜ, Estonia · reg. 16107131
Licences	Estonia — EMTA HKL000414 Estonia — EMTA HKL000413 Estonia — EMTA HKT000070 Estonia — EMTA HKT000069
Products	Casino
Website	ninjacasino.com
Also runs as	ninja.se, ninjasport.se, ninjacasino.ee, ninjacasino.se
Companies of the other sites	Enlabs Nordics OÜ (ninja.se, ninjasport.se, ninjacasino.se) · Sweden — Spelinspektionen
Sister casinos	33
Fines and actions	Ninja Casino’s own company: 0 · whole Entain plc group: 9
Owner proof	verified
Last checked	15 Oct 2026

In numbers

Ninja Global OÜ also runs 1 other gambling brand under the same company and licence.
Entain plc owns 34 casino and betting brands (67 websites) in our data.
9 fines and regulator actions against the owner since 2019, about €715 million in total (converted to euros).

Who is behind it

Ninja Casino reached Entain through Enlabs, a Baltic group. The chain in our data runs from Ninja Global OÜ to its sole owner SIA Optibet in Latvia, and from there to Entain plc. The top company is based in the Isle of Man and listed in London. Besides ninjacasino.com the brand runs ninja.se, ninjacasino.se, ninjacasino.ee and the Ninja Sport betting site.

Licence and what it means for you

The EMTA licence list names Ninja Global OÜ for ninjacasino.com. Inside Estonia that licence is what makes the site legal, since Estonia blocks gambling sites without one. Ninja Casino's markets in our data are Finland, the other Nordic countries and the Baltics, but our data lists no Finnish licence for Ninja Global OÜ. Swedish players use separate sites, ninja.se and ninjacasino.se.

Licence records

Regulator	Type	Valid	Check it
Estonia — EMTA HKL000414	—	– 2043-06-30	register
Estonia — EMTA HKL000413	—	– 2028-06-30	register
Estonia — EMTA HKT000070	—	active	register
Estonia — EMTA HKT000069	—	active	register

What each licence means, and self-exclusion

Estonia — EMTA: Estonian rules apply to players in Estonia. What a casino licence means

Sister sites

Boost Casino uses the same Estonian company, Ninja Global OÜ. Optibet belongs to SIA Optibet, the parent of that company, and is the group's main Baltic betting brand. Further away sit Entain's other casino names, such as PartyCasino and Gala Casino. Entain runs 33 other brands in our data. A self-exclusion at Ninja Casino stays limited to Ninja Casino.

33 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at Ninja Casino cover its sister sites? · How national self-exclusion schemes work

Fines and regulator actions

Ninja Global OÜ has no fine in our data, and none of the listed actions comes from the Estonian regulator. Across Entain our data has 9 actions. The table below lists each one with date, regulator and amount.

All 9 fines and regulator actions, with sources

None of these 9 names Ninja Casino’s own company; they concern other companies of the Entain plc group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

Date	Company	Regulator / court	Amount	Reason
2025-01-23	Betent B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 2,650,000	Fine for duty-of-care failures toward young adults (18 to 23) with large losses; all 10 player files reviewed showed breaches. Decision of 23 January 2025, published 28 October 2025; the objection was rejected on 5 August 2025 and BetEnt has appealed to the court. source
2024-12-17	Electraworks Ceuta, SA	Spain — DGOJ	EUR 217,200	Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €362.000; reduced to €217.200 after the firm admitted liability and paid early. Case ES/2024/208; DGOJ lists it under 2025. source
2023-12-05	Entain plc	Crown Prosecution Service / HMRC (UK DPA)	GBP 585,000,000	Deferred prosecution agreement for failing to prevent bribery in former Turkey-facing business (2011-2017), under GVC ownership; plus £20m charity and £10m costs. source
2023-11-30	BetEnt B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 3,000,000	Anti-money-laundering (Wwft) breaches: weak customer due diligence and transaction monitoring. source
2023-06-27	UAB Baltic Bet (Optibet)	Lithuania — LPT	EUR 16,705	Website content and search keyword ads for Optibet judged to encourage gambling (date is the report date). source
2023-04-20	Betent B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 400,000	Advertising aimed at young adults (date = trade press report). source
2022-08-17	LC International Limited (ladbrokes.com, coral.co.uk, foxybingo.com)	UK Gambling Commission	GBP 14,000,000	Social responsibility and AML failures across 13 online sites; Entain paid GBP 17m in total including GBP 3m for its retail arm. source
2019-06-26	ElectraWorks Limited	Spelinspektionen (Sweden)	SEK 5,500,000	Warning and fine for taking bets on matches with under-18 players. source
2019	Ladbrokes Coral Group	UK Gambling Commission	GBP 5,900,000	Earlier social-responsibility penalty package for Ladbrokes and Coral. source

About Entain plc

Formerly GVC Holdings, Entain owns Ladbrokes, Coral, bwin, partypoker and a long list of European, Australian and Canadian brands. It co-owns BetMGM in the US with MGM Resorts. It has paid the largest UK gambling penalties on record, including a £585m bribery-related deferred prosecution agreement.

Headquarters: Isle of Man · Founded: 2004 · Ownership: listed (LSE: ENT)

How we know, and what we could not confirm

How we know: The Estonian Tax and Customs Board licence list names Ninja Global OÜ for ninjacasino.com. The Estonian business register shows that Ninja Global OÜ is fully owned by SIA Optibet (Latvia), part of Entain through Enlabs.

Entain plc sister sites, fines and sources →

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Often compared

Are bwin and Ninja Casino owned by the same company? Yes, both are owned by Entain plc.
Are Ninja Casino and PartyCasino owned by the same company? Yes, both are owned by Entain plc.
Are Ninja Casino and partypoker owned by the same company? Yes, both are owned by Entain plc.