Who owns Sports Interaction?

As of : Sports Interaction is owned by Entain plc, the London-listed betting group behind Ladbrokes, Coral, bwin and partypoker. Entain bought it in February 2022 for £175m. Our data links the main site to ElectraWorks Limited, an Entain company in Gibraltar with a Kahnawake Client Provider Authorization. In Ontario, ElectraWorks Maple Limited runs it.

Ultimate ownerEntain plc (listed (LSE: ENT))
Operating companyElectraWorks Limited, Gibraltar
LicencesDenmark — Spillemyndigheden
Kahnawake — KGC Client Provider Authorization (CPA)
Ireland — GRAI (GRAI-0652-RB-26-0001)
ProductsSports betting, Casino
Websitesportsinteraction.com
Also runs ason.sportsinteraction.com, ab.sportsinteraction.com
Companies of the other sitesElectraWorks Maple Limited (on.sportsinteraction.com, ab.sportsinteraction.com) · Canada Ontario — iGaming Ontario · Canada Alberta — AGLC
Sister casinos33
Fines and actionsSports Interaction’s own company: 1 · whole Entain plc group: 9
Owner proofverified
Last checked16 Oct 2026

In numbers

  • ElectraWorks Limited also runs 1 other gambling brand under the same company and licence.
  • Entain plc owns 34 casino and betting brands (67 websites) in our data.
  • 9 fines and regulator actions against the owner since 2019, about €715 million in total (converted to euros).
  • Licensed in 2 countries: DK, IE.
  • Entain plc has owned Sports Interaction since 2022.

Who is behind it

Sports Interaction is a Canadian sportsbook and casino brand that Entain bought in February 2022. It has provincial sites for Ontario (on.sportsinteraction.com) and Alberta (ab.sportsinteraction.com). Entain, formerly GVC Holdings, is based in the Isle of Man and co-owns BetMGM in the US with MGM Resorts.

Licence and what it means for you

A Kahnawake authorisation is an offshore licence. Players get much less protection than under a licence from their own country or province, and no national self-exclusion register covers the site. In Ontario, Sports Interaction has an iGaming Ontario registration, which covers players in Ontario only.

Licence records

RegulatorTypeValidCheck it
Denmark — SpillemyndighedenBetting, Online casinoactiveregister
Kahnawake — KGC
Client Provider Authorization (CPA)
—activeregister
Ireland — GRAI
GRAI-0652-RB-26-0001
B2C Remote Betting2026-07-01 – 2029-06-30register

What each licence means, and self-exclusion

Sister sites

Partysports (Ontario) and the Ontario sites of bwin, PartyCasino and partypoker are Sports Interaction's neighbours in Canada. bwin.dk runs under the same company, ElectraWorks Limited. Further afield, Neds and Ladbrokes are Entain's other big sportsbooks. Entain owns 33 other brands in our data, 30 of them active.

33 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at Sports Interaction cover its sister sites? · How national self-exclusion schemes work

Fines and regulator actions

ElectraWorks Limited, the company our data links to sportsinteraction.com, has one entry: in June 2019 Sweden's Spelinspektionen warned and fined it SEK 5.5 million for taking bets on matches with under-18 players. Our data does not tie that case to the Canadian site. Entain has 9 actions in our data; none comes from a Canadian regulator.

All 9 fines and regulator actions, with sources

1 of these 9 concerns Sports Interaction’s own company; the others concern other companies of the Entain plc group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

DateCompanyRegulator / courtAmountReason
2025-01-23Betent B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 2,650,000Fine for duty-of-care failures toward young adults (18 to 23) with large losses; all 10 player files reviewed showed breaches. Decision of 23 January 2025, published 28 October 2025; the objection was rejected on 5 August 2025 and BetEnt has appealed to the court. source
2024-12-17Electraworks Ceuta, SASpain — DGOJEUR 217,200Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €362.000; reduced to €217.200 after the firm admitted liability and paid early. Case ES/2024/208; DGOJ lists it under 2025. source
2023-12-05Entain plcCrown Prosecution Service / HMRC (UK DPA)GBP 585,000,000Deferred prosecution agreement for failing to prevent bribery in former Turkey-facing business (2011-2017), under GVC ownership; plus £20m charity and £10m costs. source
2023-11-30BetEnt B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 3,000,000Anti-money-laundering (Wwft) breaches: weak customer due diligence and transaction monitoring. source
2023-06-27UAB Baltic Bet (Optibet)Lithuania — LPTEUR 16,705Website content and search keyword ads for Optibet judged to encourage gambling (date is the report date). source
2023-04-20Betent B.V. (BetCity)Kansspelautoriteit (Netherlands)EUR 400,000Advertising aimed at young adults (date = trade press report). source
2022-08-17LC International Limited (ladbrokes.com, coral.co.uk, foxybingo.com)UK Gambling CommissionGBP 14,000,000Social responsibility and AML failures across 13 online sites; Entain paid GBP 17m in total including GBP 3m for its retail arm. source
2019-06-26ElectraWorks LimitedSpelinspektionen (Sweden)SEK 5,500,000Warning and fine for taking bets on matches with under-18 players. source
2019Ladbrokes Coral GroupUK Gambling CommissionGBP 5,900,000Earlier social-responsibility penalty package for Ladbrokes and Coral. source

About Entain plc

Formerly GVC Holdings, Entain owns Ladbrokes, Coral, bwin, partypoker and a long list of European, Australian and Canadian brands. It co-owns BetMGM in the US with MGM Resorts. It has paid the largest UK gambling penalties on record, including a £585m bribery-related deferred prosecution agreement.

Headquarters: Isle of Man · Founded: 2004 · Ownership: listed (LSE: ENT)

How we know, and what we could not confirm

How we know: Entain bought Sports Interaction in February 2022 for £175m. Outside Ontario, sportsinteraction.com runs under Electraworks Limited, which the Kahnawake Gaming Commission lists as permit holder for the site (the same Entain company also holds a Danish licence). The Ontario site, on.sportsinteraction.com, runs under ElectraWorks Maple Limited with iGaming Ontario.

Ratings elsewhere

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Questions and answers

Who owns Sports Interaction?

Entain plc, since February 2022.

Is Sports Interaction licensed in Ontario?

Yes. ElectraWorks Maple Limited has an operating agreement with iGaming Ontario.

Has Sports Interaction been fined?

Not under its own name. Its operating company, ElectraWorks Limited, was fined SEK 5.5 million in Sweden in 2019.

Is Sports Interaction legit?

Sports Interaction is run by ElectraWorks Limited, which holds 3 licences, including from Spillemyndigheden (Denmark) and KGC (Kahnawake). Check the licence in the Spillemyndigheden licence register. Its owner is Entain plc, a listed company. Fines and regulator actions against Sports Interaction’s own company: 1; against the whole Entain plc group: 9. Sister sites with the same owner: 33. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.

What are Sports Interaction’s sister sites?

Sports Interaction has 33 sister casinos with the same owner, Entain plc: Ladbrokes, Coral, bwin, Sportingbet, partypoker and 28 more. Full list: all Entain plc sister sites.

Sources

Last checked 16 Oct 2026. Review text checked against our data on 25 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.

How casino ownership works: the data

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