Who owns Optibet?

As of 14 Oct 2026: Optibet is owned by Entain plc, the London-listed betting group behind Ladbrokes, Coral and bwin. Optibet came to Entain with its purchase of Enlabs. The Latvian site optibet.lv runs under SIA OPTIBET, company number 40003462947, which holds licence A-66; TI-01 from the Latvian regulator IAUI. Entain names Optibet in its own brand list.

Ultimate owner	Entain plc (listed (LSE: ENT))
Operating company	SIA "OPTIBET", Latvia · reg. 40003462947
Licences	Latvia — IAUI A-66; TI-01
Products	Sports betting, Casino, Poker
Website	optibet.lv
Also runs as	optibet.se, optibet.ee, optibet.lt
Companies of the other sites	Enlabs Nordics OÜ (optibet.se) · Sweden — Spelinspektionen Optiwin OÜ (optibet.ee) · Estonia — EMTA HKL000432 · Estonia — EMTA HKL000162 · Estonia — EMTA HKT000022 · Estonia — EMTA HKT000021 UAB Baltic Bet (optibet.lt) · Lithuania — LPT 0130 · Lithuania — LPT
Sister casinos	33
Fines and actions	Optibet’s own company: 1 · whole Entain plc group: 9
Owner proof	verified
Last checked	14 Oct 2026

In numbers

Entain plc owns 34 casino and betting brands (67 websites) in our data.
9 fines and regulator actions against the owner since 2019, about €715 million in total (converted to euros).

Who is behind it

Optibet came to Entain with Enlabs. Its Latvian company, SIA OPTIBET, also owns Ninja Global OÜ, the Estonian company behind Ninja Casino and Boost Casino. The top owner, Entain plc, is the former GVC Holdings and trades in London. Optibet offers sports betting, casino and poker and has sites for Latvia, Estonia, Lithuania and Sweden.

Licence and what it means for you

SIA OPTIBET is a Latvian company with an active licence from IAUI, the Latvian gambling regulator. Latvian rules apply to players on optibet.lv. The Estonian, Lithuanian and Swedish sites run under their own national licences. For Sweden, our data shows optibet.se under Enlabs Nordics OÜ; we have not checked the company for each other licence.

Licence records

Regulator	Type	Valid	Check it
Latvia — IAUI A-66; TI-01	—	active	register

Sister sites

Ninja Casino and Boost Casino sit below SIA OPTIBET in the group chain. For betting and poker, the nearest Entain matches are Crystalbet, bwin and partypoker. Entain has 33 other brands in our data. Optibet account limits do not carry over to these sites.

33 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at Optibet cover its sister sites? · How national self-exclusion schemes work

Fines and regulator actions

In June 2023 Lithuania's regulator fined UAB Baltic Bet (Optibet) €16,705. It found that website content and search adverts for Optibet encouraged gambling. That is the only action in our data that names Optibet. Across Entain our data lists 9 actions.

All 9 fines and regulator actions, with sources

1 of these 9 concerns Optibet’s own company; the others concern other companies of the Entain plc group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

Date	Company	Regulator / court	Amount	Reason
2025-01-23	Betent B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 2,650,000	Fine for duty-of-care failures toward young adults (18 to 23) with large losses; all 10 player files reviewed showed breaches. Decision of 23 January 2025, published 28 October 2025; the objection was rejected on 5 August 2025 and BetEnt has appealed to the court. source
2024-12-17	Electraworks Ceuta, SA	Spain — DGOJ	EUR 217,200	Let a person registered in Spain's gambling self-exclusion register (RGIAJ) play. Nominal fine €362.000; reduced to €217.200 after the firm admitted liability and paid early. Case ES/2024/208; DGOJ lists it under 2025. source
2023-12-05	Entain plc	Crown Prosecution Service / HMRC (UK DPA)	GBP 585,000,000	Deferred prosecution agreement for failing to prevent bribery in former Turkey-facing business (2011-2017), under GVC ownership; plus £20m charity and £10m costs. source
2023-11-30	BetEnt B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 3,000,000	Anti-money-laundering (Wwft) breaches: weak customer due diligence and transaction monitoring. source
2023-06-27	UAB Baltic Bet (Optibet)	Lithuania — LPT	EUR 16,705	Website content and search keyword ads for Optibet judged to encourage gambling (date is the report date). source
2023-04-20	Betent B.V. (BetCity)	Kansspelautoriteit (Netherlands)	EUR 400,000	Advertising aimed at young adults (date = trade press report). source
2022-08-17	LC International Limited (ladbrokes.com, coral.co.uk, foxybingo.com)	UK Gambling Commission	GBP 14,000,000	Social responsibility and AML failures across 13 online sites; Entain paid GBP 17m in total including GBP 3m for its retail arm. source
2019-06-26	ElectraWorks Limited	Spelinspektionen (Sweden)	SEK 5,500,000	Warning and fine for taking bets on matches with under-18 players. source
2019	Ladbrokes Coral Group	UK Gambling Commission	GBP 5,900,000	Earlier social-responsibility penalty package for Ladbrokes and Coral. source

About Entain plc

Formerly GVC Holdings, Entain owns Ladbrokes, Coral, bwin, partypoker and a long list of European, Australian and Canadian brands. It co-owns BetMGM in the US with MGM Resorts. It has paid the largest UK gambling penalties on record, including a £585m bribery-related deferred prosecution agreement.

Headquarters: Isle of Man · Founded: 2004 · Ownership: listed (LSE: ENT)

How we know, and what we could not confirm

How we know: Named in Entain's own brand list (2025 annual report / 2026 AGM notice). Came with the Enlabs acquisition (date not verified here).

Entain plc sister sites, fines and sources →

Ratings elsewhere

Trustpilot: read the reviews there

Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.

Often compared

Are bwin and Optibet owned by the same company? Yes, both are owned by Entain plc.
Are Ninja Casino and Optibet owned by the same company? Yes, both are owned by Entain plc.
Are Optibet and PartyCasino owned by the same company? Yes, both are owned by Entain plc.