Who owns Betsafe Latvia?

As of 14 Oct 2026: Betsafe Latvia is owned by Betsson AB, listed (Nasdaq Stockholm: BETS B). The site runs under SIA "Latsson Licensing", Latvia, with a licence from IAUI (Latvia, E-1; TI-07). The same owner has 17 other casinos.

Ultimate owner	Betsson AB (listed (Nasdaq Stockholm: BETS B))
Operating company	SIA "Latsson Licensing", Latvia · reg. 40103940885
Licences	Latvia — IAUI E-1; TI-07
Products	Sports betting, Casino, Poker
Website	betsafe.lv
Also runs as	betsafe.com, betsafe.ee, betsafe.lt, betsafe.pe
Companies of the other sites	BS Nordic Ltd (betsafe.com) · Sweden — Spelinspektionen Triogames OÜ (betsafe.ee) · Estonia — EMTA HKT000011 · Estonia — EMTA HKT000012 · Estonia — EMTA HKL000060 · Estonia — EMTA HKL000491 Lošimų strateginė grupė, UAB (betsafe.lt) · Lithuania — LPT 0135 · Lithuania — LPT SFTG Limited (betsafe.pe) · Peru MINCETUR
Sister casinos	17
Fines and actions	Betsafe Latvia’s own company: 1 · whole Betsson AB group: 6
Owner proof	verified
Last checked	14 Oct 2026

In numbers

SIA "Latsson Licensing" also runs 1 other gambling brand under the same company and licence.
Betsson AB owns 18 casino and betting brands (37 websites) in our data.
6 fines and regulator actions against the owner since 2020, about €2.4 million in total (converted to euros).

Licences

Regulator	Type	Valid	Check it
Latvia — IAUI E-1; TI-07	—	active	register

About Betsson AB

Swedish-listed multi-brand operator running Betsson, Betsafe, NordicBet and around 20 other brands on its own Techsson platform. It bought Gaming Innovation Group's consumer brands (Rizk, Guts, Kaboo, Thrills) in 2020. Strong presence in the Nordics, Baltics, Italy and Latin America.

Headquarters: Sweden (operations largely in Malta) · Founded: 1963 · Ownership: listed (Nasdaq Stockholm: BETS B)

How we know, and what we could not confirm

How we know: Domain listed by the Latvian regulator for SIA "Latsson Licensing".

17 sister casinos

Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.

Does self-exclusion at Betsafe Latvia cover its sister sites? · How national self-exclusion schemes work

Betsson AB sister sites, fines and sources →

Fines and regulator actions

1 of these 6 concerns Betsafe Latvia’s own company; the others concern other companies of the Betsson AB group. The company column names who was fined.

Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.

Date	Company	Regulator / court	Amount	Reason
2025-11-26	BS Nordic Ltd	Spelinspektionen (Sweden)	—	Remark and order over consumer information duties (Betsafe). source
2025-06-02	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 6,500,000	Customer due-diligence (AML) failures; warning. Upheld by court. source
2025-02-04	Premiere Megaplex, PLC	Spain — DGOJ	EUR 75,000	Used technical systems that were not approved, e.g. moving gambling data to a new data centre without approval. Nominal fine €125.000; reduced to €75.000 after the firm admitted liability and paid early. Case ES/2025/006; DGOJ lists it under 2025. source
2022-08-02	Lošimų strateginė grupė, UAB (Betsafe)	Lithuania — LPT	EUR 25,000	Advertising breach: promotional newsletter sent to about 10,400 customers (date is the report date). source
2022-04-06	BML Group (Betsson)	Norway — Lotteritilsynet	—	Notice that a daily coercive fine was being considered for marketing gambling to Norwegians without a licence. source
2020-06-08	Betsson Nordic Ltd	Spelinspektionen (Sweden)	SEK 20,000,000	Warning and fine for an unregistered gaming agent and an unlawful bonus. source

Ratings elsewhere

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Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.