Kindred Group plc sister sites: all 12 casinos & betting sites
As of : Kindred Group plc (subsidiary of FDJ United, since Oct 2024; Malta) owns 12 casino and betting brands (27 websites) in our data. The best known are Unibet, Maria Casino and Bingo.com. Its sites are licensed by UKGC, MGA, GRAI, Spelinspektionen and 2 other regulators. 14 fines and regulator actions on record.
Kindred started as Unibet in 1997 and built a multi-brand portfolio including 32Red, Maria Casino and several Nordic casino brands. Since FDJ's takeover it has been winding down markets without local licences (e.g. Norway, Poland).
| Ownership | subsidiary of FDJ United (since Oct 2024; delisted from Nasdaq Stockholm) |
|---|---|
| Part of | FDJ United |
| Headquarters | Malta |
| Casino and betting brands | 12 casino and betting brands · 27 websites in total |
| Operating companies | 16 |
| Fines and regulator actions | 14 |
| Last checked | 26 Oct 2026 |
Group structure
How Kindred Group plc is built in our data: sub-groups, the licensed companies and their brands. Every brand is in the table below.
- FDJ United
- Kindred Group plc
- Platinum Gaming Limited UKGC
- Rol Malta Ltd Malta · MGA
- Unibet (Germany) Limited Malta · ONJN
- Greven Limited Malta · Spelinspektionen
- Gullviva Services Limited Malta · Spelinspektionen
- STAR MATIC (SRL/BV) Belgium · Gaming Commission
- Trannel International Limited MGA
- Storspiller (Norway) · closed
- Kindred Group plc
Ownership history
Who has owned Kindred Group plc over time, oldest first. Each period links its source.
- June 2004–October 2024 listed public shareholders (Stockholm exchange, Swedish depository receipts)Unibet Group plc listed on the Stockholmsborsen O-list on 8 June 2004. source
- October 2024–today subsidiary FDJ United (La Francaise des Jeux)FDJ completed its tender offer in Oct 2024; SDRs last traded on Nasdaq Stockholm on 11 Nov 2024. source
Earlier names: Unibet Group plc (2004–December 2016, source)
History checked 26 October 2026.
What changed
Dated changes in our data for Kindred Group plc, its sub-groups and their companies, newest first.
- Ireland — GRAI licence GRAI-0890-RB-26-0001 of Platinum Gaming Limited, owned by FDJ United starts.
- Sweden — Spelinspektionen licence 25Si940 of Domherre Limited, owned by FDJ United starts.
- Sweden — Spelinspektionen licence 25Si938 of Greven Limited, owned by FDJ United starts.Sites: Storspelare
- Sweden — Spelinspektionen licence 25Si969 of Tussilago Limited, owned by FDJ United starts.Sites: Maria Casino
- Sweden — Spelinspektionen licence 25Si952 of Kaprifol Services Limited, owned by FDJ United starts.Sites: Unibet
- Sweden — Spelinspektionen licence 25Si951 of Gullviva Services Limited, owned by FDJ United starts.Sites: Otto Casino
- Kindred Group plc became part of FDJ United. Kindred Group plc owns 12 casino and betting brands in our data.Owner text: subsidiary of FDJ United (since Oct 2024; delisted from Nasdaq Stockholm)
- MGA licence MGA/B2C/1031/2023 of Rol Malta Ltd, owned by FDJ United starts.
All Kindred Group plc sister sites
One row per brand: a brand with several country websites is one row. Own brands first (most websites first), then white-label sites run for partner brands, then closed brands.
Platinum Gaming Limited seat not confirmed on the register · 3 brands
Licences: UKGC account 45322 · GRAI (GRAI-0890-RB-26-0001)
| Brand | Website | Product | Markets | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|
 Unibet |
unibet.co.uk +10 more | Sports betting, Casino, Poker, Bingo | UK, Europe, Australia, Sweden +7 | UKGC, GRAI | own brand | active | Same owner as Maria Casino |
 Bingo.com |
uk.bingo.com +2 more | Bingo, Casino | UK, Sweden, Norway | UKGC, GRAI | own brand | active | Same owner as Unibet |
 32Red |
32red.com | Casino | UK, Romania | UKGC, GRAI | own brand | active | — |
Rol Malta Ltd Malta · 3 brands
Licences: MGA (MGA/B2C/1031/2023)
| Brand | Website | Product | Markets | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|
 Maria Casino |
mariacasino.com +3 more | Casino, Bingo | Nordics, Norway, Sweden, Denmark +1 | MGA | own brand | active | Same owner as Unibet |
 Casinohuone |
casinohuone.com | Casino | Finland | MGA | own brand | active | — |
 Kolikkopelit |
kolikkopelit.com | Casino | Finland | MGA | own brand | active | — |
Unibet (Germany) Limited Malta · 2 brands
Licences: ONJN Decizia nr.612 din 31.08.2026
| Brand | Website | Product | Markets | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|
 32Rosu |
32rosu.ro | Casino | Romania | ONJN | own brand | active | — |
 Vlad Cazino |
vladcazino.ro | Casino | Romania | ONJN | own brand | active | — |
Brands of other group companies · 4 brands
| Brand | Website | Product | Markets | Licensed company | Licences | Relation | Status | Same owner? |
|---|---|---|---|---|---|---|---|---|
 Otto Casino |
ottocasino.se | Casino | Sweden | Gullviva Services Limited (Malta) | Spelinspektionen 25Si951 | own brand | active | — |
 Storspelare |
storspelare.se | Casino | Sweden | Greven Limited (Malta) | Spelinspektionen 25Si938 | own brand | active | — |
 Unibet Games BE |
unibetgames.be | Casino | Belgium | STAR MATIC (SRL/BV) (Belgium) | Gaming Commission | own brand | active | — |
| Storspiller (Norway) | storspiller.com | Casino | Norway | Trannel International Limited (seat: Malta, not confirmed on the register) | MGA | own brand | closed | — |
Self-exclusion across Kindred Group plc sister sites
- GamStop covers 3 Kindred Group plc brands licensed in Great Britain (UKGC licence).
- Spelpaus covers 2 Kindred Group plc brands licensed in Sweden (Spelinspektionen licence).
- 6 active brands hold none of these licences: an exclusion at one site may not cover them.
A national scheme covers every site licensed in that country, whoever owns it. Closing your account at one site is not a self-exclusion from its sister sites.
Does self-exclusion cover sister sites? The national schemes, country by country →
Other companies in the group
| Company | Where | Licences |
|---|---|---|
| 32Red Limited | seat: Gibraltar, not confirmed on the register | UKGC account 39430 |
| Spooniker Limited | seat: Malta, not confirmed on the register | Sweden — Spelinspektionen |
| Domherre Limited | Malta | Sweden — Spelinspektionen 25Si940 |
| Kaprifol Services Limited | Malta | Sweden — Spelinspektionen 25Si952 Sweden — Spelinspektionen 25Si952 |
| Tussilago Limited | Malta | Sweden — Spelinspektionen 25Si969 |
| Unibet (Denmark) Limited | Malta | Denmark — Spillemyndigheden |
| LEXBYTE DIGITAL LIMITED | Malta (Estonian register code shown) | Estonia — EMTA HKL000418 Estonia — EMTA HKL000273 Estonia — EMTA HKT000019 Estonia — EMTA HKT000018 |
| Optdeck Service Limited | Malta | Netherlands — KSA 1730 |
| UNIBET BELGIUM LTD (ETRANGERE/BUITENLAND) | Foreign (Malta per trade press) | Belgium — Gaming Commission F1+ dossier 116799 (Unibet Belgium Ltd ETRANGERE/BUITENLAND) |
| BetChoice Corporation Pty Ltd | AU | Australia NT Racing and Wagering Commission |
Fines and regulator actions
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Regulator / court | Amount | Reason |
|---|---|---|---|
| 2025-12-02 | Kansspelautoriteit (Netherlands) | EUR 4,000,000 | Duty-of-care failures Jul 2022 to Jul 2024: late income checks after big losses, weak pop-up interventions (date = press report). source |
| 2025-10-22 | UK Gambling Commission | GBP 10,000,000 | Repeat AML and social responsibility failures (second action after 2023), with a required independent audit. source |
| 2025-09-02 | Kansspelautoriteit (Netherlands) | EUR 450,000 | Penalty order (EUR 75,000 per week, max EUR 450,000; amount is the maximum, not a paid fine) for offering banned bet types such as corners and yellow cards, Oct 2022 to May 2025. source |
| 2025-05-05 | Spelinspektionen (Sweden) | SEK 10,000,000 | Warning and SEK 10m sanction fee for anti-money-laundering failures: weak customer due diligence on five high-depositing customers (May 2023 to April 2024), found in a follow-up to the November 2022 AML decision. Decision dated 5 May 2025 (case 24Si1186). Förvaltningsrätten i Linköping rejected Spooniker's appeal on 2 July 2026 (case 4340-25). source |
| 2025-05 | ACMA (Australia) | AUD 1,014,120 | First ACMA financial penalty under the BetStop self-exclusion rules: failed to close 954 accounts of registered customers. source |
| 2024-12-18 | Kansspelautoriteit (Netherlands) | EUR 400,000 | Let players registered in the CRUKS self-exclusion register gamble. source |
| 2023-03-23 | UK Gambling Commission | GBP 4,195,655 | Social-responsibility and AML failings; official warning. source |
| 2023-03-23 | UK Gambling Commission | GBP 2,937,599 | Self-excluded players able to gamble; social-responsibility and AML failings. source |
| 2023-03-22 | USA Pennsylvania — PGCB | USD 7,500 | Consent agreement (joint): did not act on a player's 90-day cool-off request; the player kept gambling online for 21 more days. source |
| 2022-11-17 | Spelinspektionen (Sweden) | SEK 10,900,000 | Warning and fine (Kindred's former Swedish licensee) for anti-money-laundering failures. source |
| 2022-09-14 | Norway — Lotteritilsynet | NOK 1,198,250 | Daily coercive fine imposed for continuing to offer Unibet, Maria Casino, Storspiller and Bingo.com to Norwegians without a licence; later paused, and Kindred withdrew from Norway in 2023. source |
| 2022-08-25 | AGCO (Ontario) | CAD 48,000 | Order of monetary penalty for public ads promoting 'generous welcome offers' in May 2022. source |
| 2020-03 | Spelinspektionen (Sweden) | SEK 100,000,000 | Unlawful bonuses and prize draws in 2019; fine cut to SEK 50m (2021) and then SEK 30m on appeal. source |
| 2019-08-19 | Kansspelautoriteit (Netherlands) | EUR 470,000 | Offered online gambling to Dutch players before the market was licensed (date = press report). source |
Are they the same company?
- Are Maria Casino and Unibet owned by the same company? Yes, both are owned by FDJ United.
- Are Bingo.com (UK, uk.bingo.com) and Unibet owned by the same company? Yes, both are owned by FDJ United.
- Are FDJ and Unibet owned by the same company? Yes, both are owned by FDJ United.
- Are Unibet and ZEbet NL owned by the same company? Yes, both are owned by FDJ United.
- Are Bingo.com (UK, uk.bingo.com) and Maria Casino owned by the same company? Yes, both are owned by FDJ United.
- Are FDJ and Maria Casino owned by the same company? Yes, both are owned by FDJ United.
- Are Maria Casino and ZEbet NL owned by the same company? Yes, both are owned by FDJ United.
- Are Bingo.com (UK, uk.bingo.com) and FDJ owned by the same company? Yes, both are owned by FDJ United.
- Are Bingo.com (UK, uk.bingo.com) and ZEbet NL owned by the same company? Yes, both are owned by FDJ United.
Questions and answers
What are the sister sites of Kindred Group plc?
The sister sites of Kindred Group plc are the 12 casino and betting brands it owns: Unibet, Maria Casino, Bingo.com, 32Red, 32Rosu, Casinohuone, Kolikkopelit, Otto Casino and 4 more. The full list is on this page.
How many casinos does Kindred Group plc own?
Kindred Group plc owns 12 casino and betting brands (27 websites) in our data. 1 of these is no longer active. A brand with several country websites counts once.
Is Maria Casino the same company as Unibet?
Yes, both are owned by FDJ United. See the full comparison.
Does self-exclusion at one Kindred Group plc site cover the others?
Only through a national scheme. GamStop covers 3 Kindred Group plc brands licensed in Great Britain (UKGC licence). Spelpaus covers 2 Kindred Group plc brands licensed in Sweden (Spelinspektionen licence). 6 active brands hold none of these licences: an exclusion at one site may not cover them.
Has Kindred Group plc been fined?
Yes. 14 fines and regulator actions on record. The largest: GBP 10,000,000 from UK Gambling Commission (2025-10-22).
Who owns Kindred Group plc?
Kindred Group plc is part of FDJ United.
Sources
- https://en.wikipedia.org/wiki/Kindred_Group
- https://www.fdjunited.com/wp-content/uploads/2026/02/20260219InvestorpresentationFY2025.pdf
- https://sigma.world/zh-hant/news/kindred-group-exits-poland-following-fdj-takeover/
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spillemyndigheden.dk/en-us/licensed-gambling-operators
- https://news.cision.com/stockholmsborsen/r/unibet-group-plc-listed-on-stockholmsborsen,c106308
