Who owns Storspelare?
As of : Storspelare is a Swedish online casino at storspelare.se. Kindred Group launched it in 2017, and Kindred has belonged to FDJ United, the Paris-listed French lottery group, since October 2024. The Swedish licence register lists storspelare.se under Greven Limited, a Kindred company in Malta, with licence 25Si938.
| Ultimate owner | FDJ United (listed (Euronext Paris: FDJU); the French State held about 72% before the November 2019 IPO and keeps about 21%) |
|---|---|
| Owner chain | Kindred Group plc → FDJ United |
| Operating company | Greven Limited, Malta · reg. C109231 |
| Licences | Sweden — Spelinspektionen 25Si938 (×2) |
| Products | Casino |
| Website | storspelare.se |
| Sister casinos | 16 |
| Fines and actions | Storspelare’s own company: 0 · whole FDJ United group: 14 |
| Owner proof | verified |
| Last checked | 21 Oct 2026 |
In numbers
- FDJ United owns 17 casino and betting brands (38 websites) in our data.
- 14 fines and regulator actions against the owner since 2019, about €37 million in total (converted to euros).
Finnish gambling licence
FDJ United (Unibet) has applied for a Finnish gambling licence (May 2026). In our data the company belongs to the owner group Kindred Group plc. The source does not name the brand Storspelare. Licensed gambling can start on 1 July 2027 at the earliest. (source: Yle Urheilu)
Finland licence tracker: who applied and who owns them → · What changes for players on 1 July 2027 →
Who is behind it
Storspelare is an in-house brand, not a bought one. Kindred Group, which started as Unibet in 1997 and is based in Malta, created it in 2017. FDJ United took over Kindred in October 2024, and Kindred left Nasdaq Stockholm. Storspelare itself was never sold; it came under FDJ United only through that deal. FDJ United trades on Euronext Paris, and the French State keeps about 21% of it.
Licence and what it means for you
The Swedish licence register lists storspelare.se under Greven Limited, a Kindred company based in Malta. Its Spelinspektionen licence 25Si938 runs from 20 January 2026 to 19 January 2031. Kindred moved its Swedish sites from older companies, such as Spooniker Ltd, to new Maltese companies in 2025 and 2026. Swedish rules apply on storspelare.se, including Spelpaus, the national self-exclusion register.
Licence records
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Sweden — Spelinspektionen 25Si938 | Kommersiellt online (betting) | 2026-01-20 – 2031-01-19 | register |
| Sweden — Spelinspektionen 25Si938 | Kommersiellt online (online gaming) | 2026-01-20 – 2031-01-19 | register |
What each licence means, and self-exclusion
- What a Spelinspektionen licence means · self-exclusion: Spelpaus
Sister sites
Storspiller, a Kindred brand with a similar name for Norway, is closed in our data; Kindred left Norway in 2023. Other Kindred casino brands include Maria Casino, Kolikkopelit, Casinohuone and Otto Casino, and the group also runs Unibet and 32Red. Through FDJ United our data counts 16 sister brands in total.
16 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
FDJfdj.fr
ZEturfzeturf.fr
Unibet FRunibet.fr
Unibetunibet.co.uk
32Red32red.com
Bingo.comuk.bingo.com
Maria Casinomariacasino.com
Kolikkopelitkolikkopelit.com
Casinohuonecasinohuone.com
Vlad Cazinovladcazino.ro
Otto Casinoottocasino.se- Storspiller (Norway)storspiller.com closed
32Rosu32rosu.ro
Unibet Games BEunibetgames.be
ZEbet NLzebet.nl- ZEturf NLzeturf.nl
Does self-exclusion at Storspelare cover its sister sites? · How national self-exclusion schemes work
Fines and regulator actions
Three actions in our data name Spooniker Ltd, Kindred's earlier licence company in Sweden. On 5 May 2025 Spelinspektionen issued a warning and a SEK 10 million sanction fee for weak checks on five high-depositing customers; a Swedish court rejected Spooniker's appeal on 2 July 2026. Two older cases came before FDJ United owned Kindred: a warning and SEK 10.9 million for money-laundering failures in November 2022, and a SEK 100 million fine in March 2020 over unlawful bonuses, later cut to SEK 30 million on appeal. The Kindred group record has 14 actions in total.
All 14 fines and regulator actions, with sources
None of these 14 names Storspelare’s own company; they concern other companies of the FDJ United group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-12-02 | Optdeck Service Ltd (Unibet NL) | Kansspelautoriteit (Netherlands) | EUR 4,000,000 | Duty-of-care failures Jul 2022 to Jul 2024: late income checks after big losses, weak pop-up interventions (date = press report). source |
| 2025-10-22 | Platinum Gaming Limited (unibet.co.uk, uk.bingo.com) | UK Gambling Commission | GBP 10,000,000 | Repeat AML and social responsibility failures (second action after 2023), with a required independent audit. source |
| 2025-09-02 | Optdeck Service Ltd (Unibet) | Kansspelautoriteit (Netherlands) | EUR 450,000 | Penalty order (EUR 75,000 per week, max EUR 450,000; amount is the maximum, not a paid fine) for offering banned bet types such as corners and yellow cards, Oct 2022 to May 2025. source |
| 2025-05-05 | Spooniker Ltd | Spelinspektionen (Sweden) | SEK 10,000,000 | Warning and SEK 10m sanction fee for anti-money-laundering failures: weak customer due diligence on five high-depositing customers (May 2023 to April 2024), found in a follow-up to the November 2022 AML decision. Decision dated 5 May 2025 (case 24Si1186). Förvaltningsrätten i Linköping rejected Spooniker's appeal on 2 July 2026 (case 4340-25). source |
| 2025-05 | BetChoice Corporation Pty Ltd (Unibet) | ACMA (Australia) | AUD 1,014,120 | First ACMA financial penalty under the BetStop self-exclusion rules: failed to close 954 accounts of registered customers. source |
| 2024-12-18 | Optdeck Service Ltd (Unibet NL) | Kansspelautoriteit (Netherlands) | EUR 400,000 | Let players registered in the CRUKS self-exclusion register gamble. source |
| 2023-03-23 | 32Red Limited | UK Gambling Commission | GBP 4,195,655 | Social-responsibility and AML failings; official warning. source |
| 2023-03-23 | Platinum Gaming Limited (Unibet UK) | UK Gambling Commission | GBP 2,937,599 | Self-excluded players able to gamble; social-responsibility and AML failings. source |
| 2023-03-22 | Downs Racing, L.P. and Unibet Interactive, Inc. | USA Pennsylvania — PGCB | USD 7,500 | Consent agreement (joint): did not act on a player's 90-day cool-off request; the player kept gambling online for 21 more days. source |
| 2022-11-17 | Spooniker Ltd | Spelinspektionen (Sweden) | SEK 10,900,000 | Warning and fine (Kindred's former Swedish licensee) for anti-money-laundering failures. source |
| 2022-09-14 | Trannel International Ltd | Norway — Lotteritilsynet | NOK 1,198,250 | Daily coercive fine imposed for continuing to offer Unibet, Maria Casino, Storspiller and Bingo.com to Norwegians without a licence; later paused, and Kindred withdrew from Norway in 2023. source |
| 2022-08-25 | Unibet ON Inc. | AGCO (Ontario) | CAD 48,000 | Order of monetary penalty for public ads promoting 'generous welcome offers' in May 2022. source |
| 2020-03 | Spooniker Ltd | Spelinspektionen (Sweden) | SEK 100,000,000 | Unlawful bonuses and prize draws in 2019; fine cut to SEK 50m (2021) and then SEK 30m on appeal. source |
| 2019-08-19 | Trannel International Ltd (unibet.eu) | Kansspelautoriteit (Netherlands) | EUR 470,000 | Offered online gambling to Dutch players before the market was licensed (date = press report). source |
About FDJ United
France's national lottery operator, which took over Kindred Group (Unibet, 32Red) in October 2024 for about €2.5bn and now trades as FDJ United. The online betting and gaming arm is being consolidated, with Parions Sport online merging onto the Unibet platform in 2026.
Headquarters: France · Founded: 1976 · Ownership: listed (Euronext Paris: FDJU); the French State held about 72% before the November 2019 IPO and keeps about 21%
How we know, and what we could not confirm
How we know: In-house Kindred brand launched in 2017. Listed under Greven Limited in the Spelinspektionen licence register (URL storspelare.se; licence 20 Jan 2026 to 19 Jan 2031).
FDJ United sister sites, fines and sources →
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Storspelare?
Kindred Group, which FDJ United has owned since October 2024.
Is Storspelare licensed in Sweden?
Yes. The Swedish register lists storspelare.se under Greven Limited, licence 25Si938, valid until 19 January 2031.
Has Storspelare been fined?
Kindred's earlier Swedish licence company, Spooniker Ltd, was fined SEK 10 million in 2025, after earlier Swedish fines in 2020 and 2022.
Is Storspelare related to Unibet?
Yes. Both are Kindred brands, and Kindred started as Unibet.
Is Storspelare legit?
Storspelare is run by Greven Limited, which holds licences from Spelinspektionen (Sweden) for betting and online gaming. Check the licence in the Spelinspektionen licence register. Its owner is FDJ United, a listed company. Fines and regulator actions against Storspelare’s own company: 0; against the whole FDJ United group: 14. Sister sites with the same owner: 16. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Storspelare’s sister sites?
Storspelare has 16 sister casinos with the same owner, FDJ United: FDJ, ZEturf, Unibet FR, Unibet, 32Red and 11 more. Full list: all FDJ United sister sites.
Sources
- https://en.wikipedia.org/wiki/Kindred_Group
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://storspelare.se/
Last checked 21 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
