Who owns Unibet?
As of : Unibet is owned by FDJ United, listed (Euronext Paris: FDJU). The site runs under Kaprifol Services Limited, Malta, with licences from Spelinspektionen (Sweden) for betting and online gaming. The same owner has 16 other casinos.
| Ultimate owner | FDJ United (listed (Euronext Paris: FDJU); the French State held about 72% before the November 2019 IPO and keeps about 21%) |
|---|---|
| Owner chain | Kindred Group plc → FDJ United |
| Operating company | Kaprifol Services Limited, Malta · reg. C109228 |
| Licences | Sweden — Spelinspektionen 25Si952 (×2) |
| Products | Casino, Sports betting |
| Sportsbook | Kambi reported |
| Website | unibet.se |
| Also runs as | unibet.co.uk, unibet.dk, unibet.fi, unibet.ee, unibet.ro, unibet.nl, unibetcasino.be, unibetsports.be, unibet.com.au, unibet.ie |
| Companies of the other sites | Platinum Gaming Limited (unibet.co.uk, unibet.ie) · UKGC account 45322 · Ireland — GRAI (GRAI-0890-RB-26-0001) Unibet (Denmark) Limited (unibet.dk) · Denmark — Spillemyndigheden Rol Malta Ltd (unibet.fi) · MGA (MGA/B2C/1031/2023) LEXBYTE DIGITAL LIMITED (unibet.ee) · Estonia — EMTA HKL000418 · Estonia — EMTA HKL000273 · Estonia — EMTA HKT000019 · Estonia — EMTA HKT000018 Unibet (Germany) Limited (unibet.ro) · Romania — ONJN Decizia nr.612 din 31.08.2026 Optdeck Service Limited (unibet.nl) · Netherlands — KSA 1730 +3 more on the owner page |
| Sister casinos | 16 |
| Fines and actions | Unibet’s own company: 9 · whole FDJ United group: 14 |
| Owner proof | verified |
| Last checked | 14 Oct 2026 |
In numbers
- FDJ United owns 17 casino and betting brands (38 websites) in our data.
- 14 fines and regulator actions against the owner since 2019, about €37 million in total (converted to euros).
Finnish gambling licence
FDJ United (Unibet) has applied for a Finnish gambling licence (May 2026). In our data the company belongs to the owner group Kindred Group plc. Licensed gambling can start on 1 July 2027 at the earliest. (source: Yle Urheilu)
Finland licence tracker: who applied and who owns them → · What changes for players on 1 July 2027 →
Licences
| Regulator | Type | Valid | Check it |
|---|---|---|---|
| Sweden — Spelinspektionen 25Si952 | Kommersiellt online (betting) | 2025-10-23 – 2030-10-22 | register |
| Sweden — Spelinspektionen 25Si952 | Kommersiellt online (online gaming) | 2025-10-23 – 2030-10-22 | register |
What these licences mean for you
- What a Spelinspektionen licence means · self-exclusion: Spelpaus
About FDJ United
France's national lottery operator, which took over Kindred Group (Unibet, 32Red) in October 2024 for about €2.5bn and now trades as FDJ United. The online betting and gaming arm is being consolidated, with Parions Sport online merging onto the Unibet platform in 2026.
Headquarters: France · Founded: 1976 · Ownership: listed (Euronext Paris: FDJU); the French State held about 72% before the November 2019 IPO and keeps about 21%
How we know, and what we could not confirm
How we know: Listed under Kaprifol Services Limited in the Spelinspektionen licence register (URL unibet.se). Kindred moved its Swedish licence from Spooniker/Trannel to Kaprifol Services in 2025.
16 sister casinos
Same owner often means the same terms, the same support team and the same payout rules. A self-exclusion at one brand may not cover its sister sites.
FDJfdj.fr
ZEturfzeturf.fr
Unibet FRunibet.fr
32Red32red.com
Bingo.comuk.bingo.com
Maria Casinomariacasino.com
Storspelarestorspelare.se
Kolikkopelitkolikkopelit.com
Casinohuonecasinohuone.com
Vlad Cazinovladcazino.ro
Otto Casinoottocasino.se- Storspiller (Norway)storspiller.com closed
32Rosu32rosu.ro
Unibet Games BEunibetgames.be
ZEbet NLzebet.nl- ZEturf NLzeturf.nl
Does self-exclusion at Unibet cover its sister sites? · How national self-exclusion schemes work
FDJ United sister sites, fines and sources →
Fines and regulator actions
9 of these 14 concern Unibet’s own company; the others concern other companies of the FDJ United group. The company column names who was fined.
Fines from the 40 regulators, prosecutors and courts we track, online gambling only; fines against land-based casinos are out of scope. How we count fines.
| Date | Company | Regulator / court | Amount | Reason |
|---|---|---|---|---|
| 2025-12-02 | Optdeck Service Ltd (Unibet NL) | Kansspelautoriteit (Netherlands) | EUR 4,000,000 | Duty-of-care failures Jul 2022 to Jul 2024: late income checks after big losses, weak pop-up interventions (date = press report). source |
| 2025-10-22 | Platinum Gaming Limited (unibet.co.uk, uk.bingo.com) | UK Gambling Commission | GBP 10,000,000 | Repeat AML and social responsibility failures (second action after 2023), with a required independent audit. source |
| 2025-09-02 | Optdeck Service Ltd (Unibet) | Kansspelautoriteit (Netherlands) | EUR 450,000 | Penalty order (EUR 75,000 per week, max EUR 450,000; amount is the maximum, not a paid fine) for offering banned bet types such as corners and yellow cards, Oct 2022 to May 2025. source |
| 2025-05-05 | Spooniker Ltd | Spelinspektionen (Sweden) | SEK 10,000,000 | Warning and SEK 10m sanction fee for anti-money-laundering failures: weak customer due diligence on five high-depositing customers (May 2023 to April 2024), found in a follow-up to the November 2022 AML decision. Decision dated 5 May 2025 (case 24Si1186). Förvaltningsrätten i Linköping rejected Spooniker's appeal on 2 July 2026 (case 4340-25). source |
| 2025-05 | BetChoice Corporation Pty Ltd (Unibet) | ACMA (Australia) | AUD 1,014,120 | First ACMA financial penalty under the BetStop self-exclusion rules: failed to close 954 accounts of registered customers. source |
| 2024-12-18 | Optdeck Service Ltd (Unibet NL) | Kansspelautoriteit (Netherlands) | EUR 400,000 | Let players registered in the CRUKS self-exclusion register gamble. source |
| 2023-03-23 | 32Red Limited | UK Gambling Commission | GBP 4,195,655 | Social-responsibility and AML failings; official warning. source |
| 2023-03-23 | Platinum Gaming Limited (Unibet UK) | UK Gambling Commission | GBP 2,937,599 | Self-excluded players able to gamble; social-responsibility and AML failings. source |
| 2023-03-22 | Downs Racing, L.P. and Unibet Interactive, Inc. | USA Pennsylvania — PGCB | USD 7,500 | Consent agreement (joint): did not act on a player's 90-day cool-off request; the player kept gambling online for 21 more days. source |
| 2022-11-17 | Spooniker Ltd | Spelinspektionen (Sweden) | SEK 10,900,000 | Warning and fine (Kindred's former Swedish licensee) for anti-money-laundering failures. source |
| 2022-09-14 | Trannel International Ltd | Norway — Lotteritilsynet | NOK 1,198,250 | Daily coercive fine imposed for continuing to offer Unibet, Maria Casino, Storspiller and Bingo.com to Norwegians without a licence; later paused, and Kindred withdrew from Norway in 2023. source |
| 2022-08-25 | Unibet ON Inc. | AGCO (Ontario) | CAD 48,000 | Order of monetary penalty for public ads promoting 'generous welcome offers' in May 2022. source |
| 2020-03 | Spooniker Ltd | Spelinspektionen (Sweden) | SEK 100,000,000 | Unlawful bonuses and prize draws in 2019; fine cut to SEK 50m (2021) and then SEK 30m on appeal. source |
| 2019-08-19 | Trannel International Ltd (unibet.eu) | Kansspelautoriteit (Netherlands) | EUR 470,000 | Offered online gambling to Dutch players before the market was licensed (date = press report). source |
Ratings elsewhere
- Trustpilot: read the reviews there
Ratings from other websites, with their source. We do not copy their reviews, and they do not change our facts.
Questions and answers
Who owns Unibet?
FDJ United.
Is Unibet licensed?
Yes. Its operator Kaprifol Services Limited holds licences from Spelinspektionen (Sweden) for betting and online gaming.
Has the owner of Unibet been fined?
14 records on file. The latest: Kansspelautoriteit (Netherlands), 2025-12-02.
Is Unibet legit?
Unibet is run by Kaprifol Services Limited, which holds licences from Spelinspektionen (Sweden) for betting and online gaming. Check the licence in the Spelinspektionen licence register. Its owner is FDJ United, a listed company. Fines and regulator actions against Unibet’s own company: 9; against the whole FDJ United group: 14. Sister sites with the same owner: 16. Guide: How to check a casino. We do not rate sites. A licence from your country’s regulator is the main protection.
What are Unibet’s sister sites?
Unibet has 16 sister casinos with the same owner, FDJ United: FDJ, ZEturf, Unibet FR, 32Red, Bingo.com and 11 more. Full list: all FDJ United sister sites.
Sources
- https://www.spelinspektionen.se/licens-o-tillstand/licensregister/
- https://www.spelinspektionen.se/api/export/LicenseRegistryExcel
- https://unibet.se/
Last checked 14 Oct 2026. How we check facts. Gambling can be addictive. Help: BeGambleAware, GamStop, Gamblers Anonymous.
